Summary
Overview
Work History
Education
Skills
Awards
Affiliations
Timeline
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Eva Shumeyko

Summary

Dynamic marketing professional with a proven track record at Canadian Tire Corporation, excelling in strategic campaign management and omni-channel storytelling. Recognized for driving results and enhancing brand loyalty through data-driven initiatives. Adept at project leadership and executive presentations, delivering impactful content that aligns with business objectives.

Overview

7
7
years of professional experience

Work History

Digital Marketing Specialist - Growth Marketing

Canadian Tire Corporation
Calgary, AB
11.2024 - Current
  • Led email marketing and CRM projects driving retention and performance, collaborating closely with analytics, creative, and loyalty teams to optimize customer journeys.
  • Played a key role in a high-performing team that delivered record-breaking results for Black Friday, Cyber Monday, and Boxing Week campaigns, earning Team of the Quarter (Q4 2024) recognition.

Strategic Marketing Specialist - Brand & Campaigns

Canadian Tire Corporation
Calgary, AB
06.2021 - 11.2024
  • Directed strategic planning and execution of full-funnel seasonal marketing campaigns with merchants, content, and cross-functional teams.
  • Expanded full-price marketing from one to three executions weekly, using data to drive stakeholder buy-in, and a profitable 60/40 full-price vs. promo revenue mix.
  • Planned and delivered over 125 stories across digital, email, flyer, social, and in-store channels in 2023.
  • Led a strategic content development project with an external agency ($500K production value), coordinating teams, and presenting to executives for business buy-in.

Marketing & Communications Coordinator

MERIX Financial
Toronto, ON
06.2019 - 11.2020
  • Developed and executed omni-channel content strategies supporting B2B sales lead generation and advancement.
  • Grew Meta following by 25% and engagement by 30%.
  • Collaborated with Sales and Product teams to align marketing communications with business objectives.

Marketing Assistant

MERIX Financial
Toronto, ON
07.2018 - 06.2019
  • Supported lead generation and brand awareness through targeted marketing materials.

Education

Bachelor of Business Administration (Honours) -

Schulich School of Business, York University
Toronto, Ontario

Certificate - UX Design

York University
Toronto, Ontario

International Exchange -

BI Norwegian Business School
Oslo, Norway

Skills

  • Strategic marketing and campaign management
  • Brand marketing
  • Omni-channel storytelling
  • Data-driven stakeholder alignment
  • Project leadership and collaboration
  • Content development and execution
  • Salesforce campaigns
  • Executive presentations

Awards

Team of the Quarter, Q4 2024, Canadian Tire Corporation

Affiliations

  • Calgary Corporate Challenge competitor
  • Traveled to 30 countries
  • Running and outdoor enthusiast

Timeline

Digital Marketing Specialist - Growth Marketing

Canadian Tire Corporation
11.2024 - Current

Strategic Marketing Specialist - Brand & Campaigns

Canadian Tire Corporation
06.2021 - 11.2024

Marketing & Communications Coordinator

MERIX Financial
06.2019 - 11.2020

Marketing Assistant

MERIX Financial
07.2018 - 06.2019

Bachelor of Business Administration (Honours) -

Schulich School of Business, York University

Certificate - UX Design

York University

International Exchange -

BI Norwegian Business School

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Eva Shumeyko