Summary
Overview
Work History
Education
Skills
Timeline
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EVA SHORTT

EVA SHORTT

Saskatoon,SK

Summary

Results-driven public relations strategist with 8 years of industry experience, seeking new challenge to utilize expertise and fuel continued career growth. Passionate about staying at the forefront of PR trends and constantly expanding knowledge through relevant courses. Excels in crafting compelling narratives that amplify company or nonprofit mission, enhance visibility, foster connections, and drive tangible outcomes. Proven track record of delivering exceptional results. Utilizes strategic approaches that ensure brand stories reach the right audiences through the most impactful channels. Ready to leverage skills, passion, and expertise to drive organization's growth and achieve remarkable success.

CAREER HIGHLIGHTS

Transformed client visions into highly successful public relations campaigns and orchestrated sold-out, crowd-pleasing events. Garnered national and local media attention for esteemed clients, including Dream North Foundation, All Seated in a Barn, Dr. Brian Hayden, Mikko's Choice, Green Generation Co., One Mom's Battle, Dr. Ruth Neustifter, Noa Bee, and more.

Overview

16
16
years of professional experience

Work History

OWNER

Zahav PR & Events
07.2018 - Current
  • Founder and manager of Zahav PR public relations agency
  • Bring spotlight to clients by increasing public awareness of their product, service, nonprofit, or brand by connecting them to media.
  • Establish lasting client and media personele relationships using strong issue resolution and dynamic communication skills.
  • Develop strategic public relations plans and pitch stories to targeted outreach lists.
  • Manage day-to-day business operations
  • Train and develop team members
  • Conduct target market research to discover customer needs and analyze competitor trends

OWNER

Modern Mommy Events
04.2015 - 06.2018
  • Event planning agency focused on creating self-care events for parents
  • Produced, marketed, and executed events ranging from 10-100 people including trade shows and vendor events
  • Received national recognition and local media exposure for events
  • Managed day-to-day business operations.
  • Coordinated schedules and timelines for events.
  • Managed administrative logistics of events planning, event booking, and event promotions.
  • Performed event coordination for larger parties and gatherings.
  • Attended conferences and events to stay up-to-date with industry trends and planning standards.
  • Trained and motivated employees to perform daily business functions.

PROGRAM MANAGER

Jewish Federation
05.2011 - 08.2013
  • Restructured Tickets to Inclusion Program and exceeded nominal responsibilities of position and created more efficient running model
  • Managed and supervised administrative and daily program operations, complying with policies and regulations
  • Increased customer database by over 150%
  • Managed over 50 customer calls per day
  • Compiled, researched, and presented data on local and national mental health service providers for new program for youth at risk in community
  • Met with project stakeholders on regular basis to assess progress and make adjustments
  • Managed and delegated responsibilities to volunteers who distributed tickets to local cultural and religious events to lower income members of community

COMMUNITY SUPPORT WORKER

Developmental Disabilities Association
05.2012 - 06.2013
  • Provided life skills training and behaviour management to clients
  • Managed potential crisis situations and processed follow-up reports
  • Facilitated physical, recreational, social, and educational activities for over 150 clients
  • Supported clients in developing goals and social skills, improving individual wellness and productivity
  • Assisted in implementation of community support services in alignment with needs
  • Developed and implemented programs to meet social service needs of community

Director of Operations

Executive Search Dating
01.2007 - 01.2013
  • Oversaw customer service team and proactively trained new hires
  • Designed and implemented new membership database for 10000 members, significantly enhancing organization's ability to make effective decisions
  • Recruited and carefully matched clients, refining each date based on their feedback
  • Generated new leads and sales through networking events and cold-calls
  • Broke monthly company records and arranged over 850 dates in one-year period
  • Strategically attended weekly networking events to headhunt new members

Education

Certification - Public Relations

Jeneration Academy
Remote
10.2022

Certification - Marketing Management - Public Relations

Public Relations Academy
Remote
04.2020

Level 1 - Event Planning

Event Planning Blueprint
Remote
2019

Bachelor of Arts - Social Work

University of Victoria
Victoria, BC
2011

Bachelor of Arts -

UNIVERSITY OF ALBERTA
Edmonton, AB
2006

Skills

  • Press Releases
  • Media Outreach
  • Media Relations
  • PR Strategy
  • Storytelling
  • Brand Image Alignment
  • Publicity Campaign Planning
  • Contact Database Management
  • Press Kits
  • Press Coverage
  • Website Copy
  • Event Planning, Promotion and Analysis

Timeline

OWNER

Zahav PR & Events
07.2018 - Current

OWNER

Modern Mommy Events
04.2015 - 06.2018

COMMUNITY SUPPORT WORKER

Developmental Disabilities Association
05.2012 - 06.2013

PROGRAM MANAGER

Jewish Federation
05.2011 - 08.2013

Director of Operations

Executive Search Dating
01.2007 - 01.2013

Certification - Public Relations

Jeneration Academy

Certification - Marketing Management - Public Relations

Public Relations Academy

Level 1 - Event Planning

Event Planning Blueprint

Bachelor of Arts - Social Work

University of Victoria

Bachelor of Arts -

UNIVERSITY OF ALBERTA

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EVA SHORTT