Eva Kanovich
Calgary,AB
Summary
Accomplished Marketing, Brand, and Communications Executive with a proven track record in driving top-line growth and enhancing brand presence. Renowned for my dynamic and strategic leadership, I excel in vision-setting, collaboration, and developing high-performing teams. My empathetic and adaptable leadership style fosters innovation and aligns cross-functional efforts to create impactful, consumer-focused campaigns. With extensive expertise in strategic marketing, omni-channel communication, and brand development, I am dedicated to delivering innovative solutions that resonate with target audiences and achieve business objectives. My ability to lead strategy and seamlessly integrate marketing initiatives ensures sustainable growth and competitive advantage
Overview
17
17
years of professional experience
Work History
Business Development & Client Relations
Rockwood Custom Homes
Calgary, AB
05.2023 - Current
- Identified potential clients and new business opportunities within the luxury real estate market
- Developed and maintain strong relationships with clients, real estate agents, and industry professionals
- Lead negotiations and close deals to achieve sales targets and expand market presence
- Led the marketing team to create effective promotional materials and campaigns
- Conducted market research to stay informed on industry trends, competitor activities, and emerging opportunities
Vice President of Sales and Marketing
Boardwalk REIT
Calgary, AB
08.2019 - 12.2022
- Created and implemented a comprehensive national brand, marketing, communications, and sales strategy
- Led sales, marketing, community engagement, and channel development initiatives
- Developed specific sales and occupancy targets in collaboration with Operations
- Managed market research, advertising strategies, and customer satisfaction initiatives
- Responsible for content across digital platforms and publications
Director of Marketing & Communications
BrightPath Early Learning & Child Care
Calgary, AB
01.2018 - 07.2019
- Analyzed consumer behavior to inform promotional efforts
- Crafted content in a consistent tone and brand voice for marketing and PR
- Launched learning products and adapted strategies for various markets
National Manager - Asset Marketing
Oxford Properties Group
Toronto/Calgary, ON
10.2013 - 10.2017
- Developed and managed asset marketing strategies for Urban Retail and Industrial sectors
- Led a global rebranding effort, including managing content and stakeholder communication
- Created lead-lease strategies and prepared executive reports
National Marketing Manager
Deloitte & Touche
Toronto, ON
12.2010 - 09.2013
- Launched the first brand strategy for the national green dot campaign
- Managed marketing and creative projects across various groups
Global Marketing & Strategic Alliance Manager
Nymity Inc
Toronto, ON
09.2009 - 11.2010
Business Development Associate
TSX
Toronto, ON
11.2007 - 11.2008
Education
MBA - International Business & Marketing
Kedge Business School
Marseille05.2005
Honours B.A - Political Science & Economics
University of Toronto
Toronto, ON06.2003
Honours High School - International Baccalaureate
Toronto French School
Toronto, ON06.1999
Skills
- Strategic Marketing & Communications Strategy
- Consumer Segmentation & Analytics
- Content Marketing & Writing
- Brand Strategy & Development
- Market Research & Analysis
- Stakeholder Management
- Strategic Planning
- Brand Marketing
- Competitor Analysis
- Client Relationship Management
- Lead Generation
- Lead Identification and Generation
- Speech Writing
- Strong team building skills
Board Positions
- Board Member & Co-Chair, Dress for Success, Calgary, AB, 05/01/22, Present
- Board Member, CIFF Board Member, Calgary, AB, 07/01/24, Present
Languages
- English, Proficient (C2)
- French, Advanced (C1)
- Lithuanian, Proficient (C2)
- Spanish, Intermediate (B1)
Timeline
Business Development & Client Relations
Rockwood Custom Homes
05.2023 - Current
Vice President of Sales and Marketing
Boardwalk REIT
08.2019 - 12.2022
Director of Marketing & Communications
BrightPath Early Learning & Child Care
01.2018 - 07.2019
National Manager - Asset Marketing
Oxford Properties Group
10.2013 - 10.2017
National Marketing Manager
Deloitte & Touche
12.2010 - 09.2013
Global Marketing & Strategic Alliance Manager
Nymity Inc
09.2009 - 11.2010
Business Development Associate
TSX
11.2007 - 11.2008
MBA - International Business & Marketing
Kedge Business School
Honours B.A - Political Science & Economics
University of Toronto
Honours High School - International Baccalaureate
Toronto French School
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