Summary
Overview
Work History
Education
Skills
Timeline
Generic

Euni Kown

Burlingame

Summary

Accomplished marketing leader specializing in CRM and loyalty strategy, driving brand loyalty through engaging multi-channel campaigns. Skilled at leading and participating on cross-functional teams, leveraging analytics for impactful campaigns, and aligning marketing plans with business objectives. Recognized for collaborative approach, adaptability, and consistently delivering results through effective teamwork.

Overview

31
31
years of professional experience

Work History

In Product Discovery Marketing Manager (Contract)

Intuit
04.2021 - Current
  • Led development and execution of the IPD (In-Product Discovery) marketing strategy for QuickBooks Desktop Payments and Intuit’s Checks & Supplies business.
  • Created comprehensive annual marketing plans rooted in customer insights, performance learnings, and overarching business goals.
  • Directed segmentation and communication strategies, driving continuous optimization through structured A/B testing.
  • Sustained and grew Intuit’s legacy supplies business through targeted cross-channel campaigns, while piloting and iterating on new promotional strategies to acquire new customers and boost retention.
  • Managed full lifecycle of IPD campaigns—from brief development and marketing requirements to creative execution—partnering closely with agencies to deliver high-performing assets.
  • Spearheaded landing page optimization initiatives using UX insights and A/B testing, leading continuous enhancements to drive conversion.
  • Played a key role in quarterly and annual business forecasting, aligning marketing plans with revenue targets.
  • Regularly delivered performance reporting, insights, and recommendations to cross-functional stakeholders and marketing leadership.

Brand Loyalty Director (Contract)

Athleta (Gap, Inc)
11.2017 - 02.2019
  • Maintained private label/co-brand card program health. Built annual acquisition and charge volume performance targets and corresponding marketing and field operations plan. Focused on developing new benefits to build upon the customer proposition, including launching GapCard’s first tier program.
  • Drove steady acquisition of new Card customers under close cross-functional partnership with field leadership and operations. Built comprehensive in-store and online marketing campaigns during key seasonal periods, incorporating offer strategy and in-store marketing.
  • Maximized incremental sales opportunity, credit card penetration and retention of loyal customers through robust customer contact strategy and program management. Oversaw comprehensive direct marketing program, leveraging several channels: direct mail, email, voicemail, text and statement messaging. In addition to creative development, designed segmentation, contact frequency, offer and testing strategies based on sophisticated data analytics. Executed cardholder appreciation events both nationally and in key markets.
  • Hired and led dedicated acquisition and retention teams, in addition to one full-time GE/Synchrony consultant.

Marketing Consultant, e.l.f. Cosmetics

DEMAND WORLDWIDE
08.2017 - 11.2017
  • Conducted comprehensive review of existing loyalty program and delivered formal recommendation surrounding overall program structure and engagement/retention strategies.
  • Developed and executed new loyalty proposition, consisting of additional reward thresholds and new benefits for the higher tier status. Delivered corresponding new associate/customer service training to ensure smooth member experience.

Director of Marketing

JUMPSTARTMD
07.2015 - 11.2016
  • Drove new member acquisition via traditional offline and online marketing vehicles. Nurtured ongoing lead generation and retrieval of unconverted leads via direct mail, email and digital marketing campaigns, vigorously A/B testing offers and messaging. Improved word-of-mouth via introduction of ambassador program, member referral program and pulsed referral bonuses.
  • Developed lifecycle marketing strategies that reduced churn and ultimately increased LTV—including targeted campaigns, new member portal, exclusive member content and blog, and enhanced high-touch member experience.
  • Drove GTM plan for new private label supplement product line, including new packaging/branding as well as corresponding sales training and marketing collateral.

Sr. Director, Retention Marketing

GYMBOREE
09.2011 - 03.2014
  • Owned end-to-end management of Gymboree’s multi-tender loyalty program, driving continuous member acquisition and engagement through innovative benefit development, in-store activations, and strategic cross-brand collaborations.
  • Oversaw the health and performance of Gymboree’s private label credit card program, partnering closely with cross-functional teams and external bank stakeholders to execute impactful acquisition and spend-driving campaigns.
  • Directed Gymboree’s customer contact and CRM strategy across direct mail and email, instilling rigor around database analytics, segmentation, longitudinal testing, and trigger-based lifecycle marketing to increase response and retention.
  • Managed offline brand marketing channels, including print and direct response television (DRTV), developing the annual media strategy to optimize ROI and ensure alignment with key seasonal and promotional periods.
  • Negotiated media partnerships and value-added opportunities to amplify brand exposure, maximize media efficiency, and accelerate new customer growth.

Director, CRM & Loyalty

PETCO
11.2009 - 12.2010
  • Oversaw PETCO’s customer loyalty efforts, hired to staff up team and ramp up organization’s CRM efforts. Managed team of marketers and analysts, building analytical bench strength and increasing team’s visibility within organization.
  • Led all aspects of direct mail and email strategy, maximizing opportunities within customer lifecycle to drive engagement, retention and ultimately revenue. Overhauled existing one-size-fits-all messaging approach by incorporating more robust segmentation strategy. Aggressively A/B tested new offer strategies to optimize response and profitability.

Director of CRM / Loyalty

Old Navy & Gap (Gap Inc)
06.2004 - 11.2009
  • Ensured overall health and growth of the private label and co-brand credit card program, delivering upon annual acquisition and charge volume targets.
  • Spearheaded the launch of GapCard’s first tiered loyalty program, enhancing customer value and engagement.
  • Partnered closely with field leadership and operations to drive cardholder acquisition through omnichannel strategies and high-impact seasonal campaigns.
  • Drove incremental sales, improved card penetration, and increased loyalty through CRM strategy and segmentation
  • Led development and execution of integrated in-store and online marketing programs, optimizing offer strategy and messaging to maximize visibility and conversion.
  • Oversaw a multi-channel direct marketing engine—including direct mail, email, text, voicemail, and statement messaging—with end-to-end ownership of creative development, segmentation, cadence, offer design, and A/B testing, all powered by advanced analytics.
  • Produced and executed cardholder appreciation events nationally and in key local markets, strengthening customer relationships and reinforcing brand loyalty.
  • Led cross-functional teams to enhance operational efficiency and streamline processes.

Brand Manager, Body Shop @ Home

THE BODY SHOP
06.2003 - 06.2004

Brand Manager, bareMinerals Direct

BARE ESCENTUALS
01.2002 - 01.2003

Associate Brand Manager

CLOROX COMPANY
01.2001 - 01.2002

Direct Marketing Program Manager, Americas Marketing

ORACLE CORPORATION
01.1995 - 01.1998

Education

Master in Business Administration - Marketing & Organizational Behavior

J.L. Kellogg Graduate School of Management
Evanston, IL

Bachelor of Science - Business Administration

University of California, Berkeley
Berkeley, CA

Skills

  • Strategic marketing
  • Customer relationship management (CRM)
  • Marketing campaign development
  • Marketing program management
  • Campaign performance tracking
  • Lead generation campaigns
  • Marketing plan development
  • Marketing and advertising

Timeline

In Product Discovery Marketing Manager (Contract)

Intuit
04.2021 - Current

Brand Loyalty Director (Contract)

Athleta (Gap, Inc)
11.2017 - 02.2019

Marketing Consultant, e.l.f. Cosmetics

DEMAND WORLDWIDE
08.2017 - 11.2017

Director of Marketing

JUMPSTARTMD
07.2015 - 11.2016

Sr. Director, Retention Marketing

GYMBOREE
09.2011 - 03.2014

Director, CRM & Loyalty

PETCO
11.2009 - 12.2010

Director of CRM / Loyalty

Old Navy & Gap (Gap Inc)
06.2004 - 11.2009

Brand Manager, Body Shop @ Home

THE BODY SHOP
06.2003 - 06.2004

Brand Manager, bareMinerals Direct

BARE ESCENTUALS
01.2002 - 01.2003

Associate Brand Manager

CLOROX COMPANY
01.2001 - 01.2002

Direct Marketing Program Manager, Americas Marketing

ORACLE CORPORATION
01.1995 - 01.1998

Bachelor of Science - Business Administration

University of California, Berkeley

Master in Business Administration - Marketing & Organizational Behavior

J.L. Kellogg Graduate School of Management

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Euni Kown