After spending 13 years as a marketer at Samsung Electronics, I developed strong communication, organizational, and information management skills—essential qualities for a librarian. I was responsible for communication at all levels, including internal coordination, customer engagement, and collaboration with external partners. These experiences have strengthened my ability to provide excellent public service, foster user engagement, and effectively communicate with stakeholders, all of which are crucial in a library setting.
Additionally, my experience in managing global partnerships and organizing international events has equipped me with the skills to coordinate library programs and develop outreach initiatives.
I also completed an Information Librarian Internship at the Korea Development Institute (KDI), a government-funded research institute specializing in economic policy and development strategy research. During this internship, I gained hands-on experience in database management, policy document organization, and information services, enhancing my ability to manage library collections and support research needs effectively.
As a Marketing Team Assistant for over five years, I successfully organized international conferences, provided comprehensive support to senior executives, and managed data organization and document preparation with a high level of accuracy and efficiency. These skills translate directly to cataloging, database management, and information retrieval. Furthermore, my ability to maintain clear and professional communication with executive teams has prepared me to work effectively with library staff and patrons, ensuring smooth operations and high-quality service delivery.
• Negotiated and structured agreements with key stakeholders, ensuring clear terms and mutually beneficial outcomes—an experience that involved managing collaborations with community organizations, vendors, and educational institutions to support long-term initiatives and improve service accessibility.
• Coordinated cross-functional teams across marketing, sales, and product development, fostering effective collaboration to drive successful outcomes—demonstrating strong project management skills applicable to coordinating diverse teams, streamlining operations, and implementing outreach initiatives.
• Monitored and analyzed key performance metrics, preparing regular reports on engagement, participation, and overall impact—experience that translates into utilizing data-driven insights to evaluate program effectiveness and optimize resource allocation for various initiatives.
• Managed communication and relationship-building efforts, maintaining strong collaborations across multiple stakeholders and ensuring seamless coordination—experience that reinforces the ability to engage with different audiences, facilitate partnerships, and enhance accessibility in community-focused settings.
• Led joint initiatives and promotional efforts, working closely with internal teams and external partners to launch successful campaigns and large-scale events—showcasing expertise in event planning, content strategy, and public engagement that can support various educational and community-driven initiatives.
• Provided comprehensive administrative support to the marketing team and senior executives, ensuring smooth daily operations through schedule management, meeting coordination, and logistics planning.
• Organized and maintained calendars, travel arrangements, and presentation materials, demonstrating strong attention to detail and multitasking abilities in a fast-paced environment.
• Compiled and prepared marketing reports and presentations, gathering data and insights to support strategic decision-making—an experience that translates into managing library data, resource planning, and program development.
• Collaborated with cross-functional teams on content development, event coordination, and promotional strategies, applying strong project management skills that are beneficial for coordinating library programs and outreach initiatives.
• Accompanied executives to international trade shows such as IFA, overseeing event logistics and ensuring effective brand representation—demonstrating adaptability in handling large-scale events, a skill useful for managing library events and educational programs.
• Played a key role in the successful launch of the Samsung Bespoke series, contributing to strategic planning, promotional activities, and global market positioning. The Bespoke series revolutionized the home appliance industry by allowing customers to customize their products to fit their lifestyle, significantly enhancing brand engagement. This experience in analyzing user needs and tailoring services is valuable for developing library services that align with community interests and user engagement strategies.
• Served as a key liaison between headquarters and international offices, ensuring smooth communication and operational efficiency across global markets.
• Designed and implemented seasonal promotions while overseeing supply chain management (SCM) operations, ensuring seamless execution and market responsiveness.
• Achieved record-breaking international sales performance in Australia’s premium market, successfully driving market share from #3 to #1 in the robotic cleaner segment through targeted strategies and competitive positioning.
• Developed data-driven insights to optimize business operations, track sales performance, and support strategic decision-making, demonstrating strong analytical and problem-solving skills applicable across industries.
• Facilitated cross-border collaboration between teams in different time zones, ensuring alignment on objectives and maintaining productive relationships with stakeholders.
• Defined and managed product lineups throughout the entire product lifecycle, from initial planning to retail channel distribution, ensuring alignment with market demand and business objectives.
• Translated complex technical information into clear, accessible materials for sales teams, improving product knowledge and enhancing customer engagement.
• Supported high-profile product launches at major global events such as CES and IFA, coordinating logistics, promotional activities, and market positioning strategies.
• Conducted in-depth P&L analysis to evaluate business performance, optimize pricing strategies, and identify growth opportunities.
• Achieved a significant market share increase from 27% to 78%—more than tripling growth in the premium vacuum cleaner segment ($400+) through strategic positioning and targeted marketing efforts.
• Collaborated with cross-functional teams, global consulting groups, and diverse stakeholders to develop strategic solutions—demonstrating strong coordination, relationship management, and problem-solving skills essential for library operations.
• Identified and addressed user needs by actively listening to challenges, analyzing concerns, and providing tailored support—translating into excellent patron assistance and information service capabilities.
• Developed user-centered solutions, ensuring accessibility and efficiency in resource utilization—parallel to optimizing library services and enhancing the research experience for patrons.
• Monitored and followed up on issues proactively, ensuring concerns were fully resolved and led to improved engagement—similar to maintaining high-quality patron support and research assistance.
• Managed post-resolution processes, fostering long-term relationships through effective communication—aligning with a librarian’s role in community outreach, library programming, and user engagement.