Ethan Ponnudurai

As a Student Lock Operator, I assited in the operation and maintenance of Canada's historic canal systems, ensuring safe and efficient passage of boats through the locks. I am part of a team that helps preserve and interpret Canada's rich heritage while providing excellent visitor experiences.

• Collaborated with media representatives to optimize coverage of special events.
• Wrote press materials and delivered presentations to media representatives.
• Developed creative pitches and targeted outreach lists.
• Designed and implemented strategic business plan objectives.

• Developed innovative and targeted collateral to support overall branding objectives.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Identified target audiences and devised campaigns to match target demographics and optimize results.
• Preserved brand integrity by monitoring consistency and quality of marketing content.

• Assisted in creating written, video, and image content for marketing channels.
• Researched interesting and relevant content to capture interest and improve site traffic.
• Researched competitor trends and interpreted findings to report conclusions to supervisors.
• Generated reports to support development and implementation of marketing plans.

• Assisted customers with prompt and polite support in-person and via telephone.
• Helped customers locate products and checked store system for merchandise at other sites.
• Fielded customer questions to share information about products, availability, and pricing.
• Remained calm and poised in high-stress, dynamic environment to promote service to customers and staff.