Ethan Mac Lean
Toronto,ON
Summary
Perceptive and results-oriented Social Media Content Creator with proven success at creating digital material that resonates with intended market segments. Deeply understands company brand and constantly researches trends and directions in internet communication. Deploys advanced and proven analytics to measure and adjust content for maximum impact.
Overview
5
5
years of professional experience
Work History
Social Media Content Creator
Hot Takes Co
Toronto, ON
04.2023 - 01.2024
- Created content for various platforms such as Instagram, TikTok, and YouTube.
- Brainstormed ideas for new video concepts and stories.
- Scheduled posts on a daily basis across all social media channels.
- Head content creator for mixed martial arts content, with an emphasis on the UFC.
- Created "Hot Take" parlays based on casino odds for followers to place bets on.
Video Editor
Empire Sports Media
New York City, New York
01.2023 - 04.2023
- Edited recorded segments to insert music, dialogue and sound effects.
- Selected clips from podcast recordings and added captions, supporting photos/videos, and borders before uploading to social media.
- Created content for various platforms such as Facebook, Twitter, Instagram, Pinterest and YouTube.
Founder
The MMACRAZE
Toronto, ON
12.2022 - Current
- Mixed Martial Arts Media platform with a primary focus on the UFC.
- Garnered over 25,000,000 views, 30,000 followers, and millions of likes across various social medias over the first 3 months.
- Collaborated with Combat FC to interview fighters.
- Have reached over a million views on Youtube Shorts, TikTok, and Instagram Reels.
Grounds Crew Member
Toronto Hunt Club
Toronto
05.2019 - 09.2019
- Performed regular maintenance of grounds, including mowing, trimming, edging, pruning, and planting.
- Conducted daily inspections of equipment to ensure proper functioning and safety.
- Ensured fairways were intact.
Education
Bachelor of Science - Kinesiology
Wilfrid Laurier University
Waterloo, ON09-2024
Skills
- Audience Engagement
- Social Media Posting
- Content Production
- Social Media Management
- Video Editing
- Research
- Clear Communication
- Critical Thinking
- Article Writing
- Grammar Comprehension
- Attention to Detail
- Interpersonal Skills
- Video Creation and Editing
- Website Building
Affiliations
- Volunteer Coach Youth Basketball, Wildhawks Basketball (January 2023 - April 2023)
- VP of Marketing, VR Laurier (December 2021 - April 2023)
- Laurier Renewable Energy (2021 - Present)
- Volunteer Gate Worker, Scarborough Thunder Football (2016-2018)
- Volunteer Scorekeeper, Malvern Collegiate Institute (September 2015 - June 2019)
Accomplishments
- Ontario Scholar (2019)
- Pride in Excellence Award, Scarborough Thunder Football (2015)
- Most Valuable Player, Malvern Football (2019)
- Coaches Award, Scarborough Thunder Football (2017)
References
References available upon request.
Timeline
Social Media Content Creator
Hot Takes Co
04.2023 - 01.2024
Video Editor
Empire Sports Media
01.2023 - 04.2023
Founder
The MMACRAZE
12.2022 - Current
Grounds Crew Member
Toronto Hunt Club
05.2019 - 09.2019
Bachelor of Science - Kinesiology
Wilfrid Laurier University
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