Ethan Huang
Sydney,NS
Summary
Extremely strong execution ability, able to drive business with goal orientation; four years of marketing and operational experience in a start-up digital technology company, six years of middle management experience; sharp market awareness, able to combine data to gain insight into user demands and business opportunities; extremely strong self-motivation and continuous learning ability, ability to withstand huge stress.
Overview
12
12
years of professional experience
Work History
Operation Supervisor
Chengdu Jinkong Credit Co., Ltd.
11.2017 - 10.2022
- Responsible for coordinating planning and management of operation of Internet rural financial platform.
- Responsible for architecting operations team, designing responsibilities, and formulating work systems and business processes.
- Responsible for designing and implementing platform operation and marketing plans, brand planning, exhibition marketing, and cooperation.
- Offline village-level site construction and management, including site construction, recruitment, training, cooperation expansion, and business development supervision.
- Subsidized more than $11.32M in loan policies for more than 5,000 agricultural business entities. Services covered 17 cities and towns， cooperated with 79 financial institutions， provided 762 financial products and $8.81B in loans, and served 98,000 farmers and 2,569 enterprises. annual platform loan amount grew by 100%-200%, and departmental income grew by at least 20%.
Retail Team Manager
Tianji Media Group
01.2016 - 10.2017
- Responsible for nationwide implementation of Intel's Retail and Icafe businesses to meet Intel's business expectations.
- Responsible for building complete Retail and Icafe Internet business operation team, including three teams: Retail Team (27 headcount), Support Team (11 headcount), and Icafe Team (16 headcount).
- Responsible for designing and improving Team SOP, KPI system, job cognitive model, Mentor system, and Gemba Walk management mechanism.
- Responsible for collaborating with Intel OSAM, Marketing, and other vendors of Intel RSG to achieve revenue growth for OSG Retail and Icafe.
- Responsible for operating Intel APP.
- Covering 12,000+ Intel CPU retail stores across country. Daily active users increased from 2,100 to 4,800; quarterly active users increased from 21,000 to 27,000; quarterly platform core function participation increased from 42% to 75%. Intel Hero Sku quarterly sales targets were achieved by more than 110%. Discover and cultivate 22 KOLs to deeply participate in core user community operations and high-quality content production.
Operations Planning Manager
Chengdu Demin Digital Technology Co., Ltd.
12.2015 - 08.2016
- Responsible for APP product operation planning and implementation, including channel, content, new media, event, and user operations.
- Responsible for establishing operation planning team and designing team structure, personnel, and KPI assessment standards.
- Responsible for planning and executing annual integrated marketing plan. Coordinate online and offline marketing activities and prepare marketing plans based on product nodes.
- Responsible for building multi-dimensional data systems such as product, user, and activity data to support product and operational strategy adjustments.
- Responsible for brand/PR planning and participating in planning work, including promotional videos, brand activities, exhibitions and interviews.
- Participate in O2O platform model and operation model reconstruction decision-making. Designed platform merchant cooperation model and completed business expansion beyond expectations (46 restaurants) in three months.
- Number of platform users increased by 5,700 in first month, and transaction rate was 81%; number of users increased by nearly 42,000 in first three months, transaction rate was 67%, repurchase rate was 18%, and per capita customer acquisition cost was $3.6.
Marketing Manager
Chengdu Othink Technology Co., Ltd.
11.2010 - 05.2014
- Responsible for assisting general manager of Chengdu branch in completing sales targets of real estate digital marketing tools, setting branch marketing goals, and managing market expansion, customer volume, and sales revenue.
- Responsible for establishing sales team and leading sales team to achieve set goals (including telephone sales, cold calls, and circle marketing).
- Responsible for establishing marketing eco-system in Chengdu, involving marketing activities and PR (including organizing regular offline salons and integrating media, industry peers, and partners to find cooperation opportunities in industry).
- Responsible for establishment and maintenance of national agency channel cooperation relationships.
- Chengdu branch marketing management and branch organizational structure optimization, number of marketing team members increased from 6 to 16; sales increased from 200,000 to 4 million in four years;
Education
MBA - Marketing And Business Management
Cape Breton University
Sydney, NS05.2026
Bachelor of Engineering - Electronic Information Science And Technology
Chengdu University of Technology
Chengdu City, Sichuan Province, China07.2009
Skills
- Marketing Planning
- Operations Management
- Crisis management
- Data analysis
- Communication and cooperation
- Team building
- Performance monitoring
Languages
English
Limited Working
Chinese (Mandarin)
Native or Bilingual
Additional Information
I plan to accumulate local work experience in Canada during my study period, mainly based on understanding and integrating into local culture and values, practicing local communication skills, and looking for basic positions. Outdoor sports, tourism, aquaculture, hotel and catering services, retail and logistics fields are preferred. Looking forward to joining your wonderful team.
Timeline
Operation Supervisor
Chengdu Jinkong Credit Co., Ltd.
11.2017 - 10.2022
Retail Team Manager
Tianji Media Group
01.2016 - 10.2017
Operations Planning Manager
Chengdu Demin Digital Technology Co., Ltd.
12.2015 - 08.2016
Marketing Manager
Chengdu Othink Technology Co., Ltd.
11.2010 - 05.2014
MBA - Marketing And Business Management
Cape Breton University
Bachelor of Engineering - Electronic Information Science And Technology
Chengdu University of Technology
Similar Profiles
Robin HeRobin He
Senior Software Engineer at Information Center In Chengdu Women and Children's Central HospitalSenior Software Engineer at Information Center In Chengdu Women and Children's Central Hospital
Yun (Sophia) ZongYun (Sophia) Zong
Assistant of Communications Manager at Shangri-La Hotel Chengdu, ChinaAssistant of Communications Manager at Shangri-La Hotel Chengdu, China
Yangyi ZhongYangyi Zhong
Journalist&Editor Intern at Chengdu Media GroupJournalist&Editor Intern at Chengdu Media Group
Micheal HallahanMicheal Hallahan
Heavy Machinery Operator at Savage ServicesHeavy Machinery Operator at Savage Services
Aojia ZhangAojia Zhang
Intern at NAIntern at NA