Esther Bediako
Toronto,ON
Summary
Media Coordinator with extensive experience in inventory management environments. Skilled in streamlining workflow, maintaining accurate systems, and fostering collaboration between sales, traffic, programming, and production teams. Adept at managing on-air marketing strategies and ensuring seamless execution of promotional campaigns.
Overview
18
18
years of professional experience
4
4
years of post-secondary education
Work History
Media Planning and Inventory Management Coordinator
Rogers Sports and Media Inc.
Toronto
04.2019 - Current
- Updated program rates into S4M system to ensure Sales Team access accrete pricing
- Linked rates, estimates, and selling times to programs to streamline contract bookings
- Processed program schedule changes efficiently to minimize disruptions
- Collaborated with Traffic department to mitigate risks of financial losses from schedule changes.
- Responded to inquiries from Sales Executives and Coordinators regarding deal entries and bookings
- Complied weekly sales reports and maintained Sales Dashboard for real-time performance tracking.
- Verified post-seasonal program results for accuracy and system updates.
- Execute various additional tasks to support team operations
On Air Marketing Strategy Coordinator
Corus Entertainment
Toronto
04.2008 - 04.2019
- Served as the primary contact for Global TV on-air presentation.
- Analyzed audience data and promotional rotations to provide actionable insights for strategic planning.
- Booked and reconciled contracts to ensure ac and accurate promotional inventory utilization.
- Assessed airtime value and complied detailed campaign reports upon completion.
- Coordinated with production teams to deliver assets and ensure on-air completion.
- Performed daily air checks to maintain broadcast standards.
- Managed promotional materials database for seamless operations.
- Executed various additional tasks to support team operations.
Education
Bachelor of Professional Arts - Communications
Athabasca University
Athabasca, AB 11.2021 - Current
Broadcasting – Television Diploma -
Fanshawe College
London, ONGeneral Arts and Science – Certificate -
Centennial College
Toronto, ONSkills
- Media planning
- Detail-oriented processing
- Broadcast Compliance
- Strategic Planning
- Problem-solving
- Task Prioritization
- Analytical Thinking
- Communication skills
- Workflow optimization
Timeline
Bachelor of Professional Arts - Communications
Athabasca University
11.2021 - Current
Media Planning and Inventory Management Coordinator
Rogers Sports and Media Inc.
04.2019 - Current
On Air Marketing Strategy Coordinator
Corus Entertainment
04.2008 - 04.2019
Broadcasting – Television Diploma -
Fanshawe College
General Arts and Science – Certificate -
Centennial College