Summary
Overview
Work History
Skills
Additionalexpertise
Timeline
Generic

Esteban Camarillo

La Habra,CA

Summary

Creative Marketing Leader with over 10 years of expertise in optimizing video and static content for performance-focused campaigns in beauty, lifestyle, and fitness. Skilled in developing high-impact creative strategies through a hands-on approach to concept ideation, production oversight, and data-driven optimization. Proven success in driving campaign engagement through collaborative partnerships and precise quality control, with a strong background in video production and digital marketing.

Overview

9
9
years of professional experience

Work History

Content Creative Manager

FabFitFun
08.2023 - Current
  • Lead creative projects from ideation to delivery, managing briefs and ensuring alignment with brand objectives
  • Collaborate with influencer marketing, growth marketing, and analytics teams to create data-driven briefs
  • Oversee quality control of final assets, ensuring consistency with creative vision
  • Optimize strategies with performance metrics and A/B testing, achieving key KPIs
  • Communicate effectively with creative teams, leveraging a strong production background
  • Exceeded campaign performance goals with optimized click-through and acquisition benchmarks

Senior Content Creative

FabFitFun
01.2018 - 08.2023
  • Led high-engagement campaigns, using data insights to enhance marketing impact
  • Managed creative optimization with A/B testing and KPI tracking
  • Increased seasonal content production by over 50%, driving improved conversion rates

Digital Video Producer/Shooter/Editor

Whalerock Industries
01.2016 - 01.2018
  • Created content for celebrity brands, increasing engagement with visually compelling stories
  • Improved retention with customized graphics and data-informed adjustments

Skills

  • Creative Strategy & Optimization
  • Data Analysis & A/B Testing
  • Performance Marketing & KPI Tracking
  • Cross-Functional Collaboration
  • Content Production & Quality Control
  • Proficiency in Adobe Suite
  • Proficiency in Google Sheets
  • Advanced in Adobe Premiere
  • Extensive performance marketing experience
  • Effective in content production

Additionalexpertise

Advanced in Google Sheets, Adobe Premiere, DaVinci Resolve, Extensive performance marketing experience, Effective in managing cross-functional collaborations and content production.

Timeline

Content Creative Manager

FabFitFun
08.2023 - Current

Senior Content Creative

FabFitFun
01.2018 - 08.2023

Digital Video Producer/Shooter/Editor

Whalerock Industries
01.2016 - 01.2018

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Esteban Camarillo