ESSENCE REID-OXLEY
BRAMPTON,ON
Summary
Results-driven Communication and Content Specialist with 8+ years in digital content creation and management. Skilled in developing original content and enhancing audience engagement, including growing a YouTube channel to nearly 7,000 subscribers. Committed to fostering exceptional customer experiences that drive business growth.
Overview
18
18
years of professional experience
Work History
Content Creator
YouTube (Self-Managed)
10.2018 - 06.2021
- Increased subscriber count to 6.86K by consistently delivering high-quality videos
- Planned content topics and maintained a consistent posting schedule to engage audience
- Wrote engaging video titles, descriptions, and thumbnails to increase visibility and viewer interest
- Created, edited, and published original video content
- Engaged with viewers through comments and community interaction
- Monitored channel performance with YouTube analytics and VidIQ to enhance audience engagement insights
- Monitored analytics to refine content strategy and topic selection
- Developed and managed content strategy for Instagram and Facebook to grow follower base
- Used monthly content calendar and scheduling app to schedule and plan posts
- Created appealing digital thumbnails for each video and post
Influenster (Product Reviewer)
Influenster
03.2017 - Current
- Evaluated Influenster product reviews for quality, clarity, and policy compliance, ensuring high standards for publication
- Checked ratings, comments, and photos for accuracy before publication
- Compiled detailed reports summarizing review findings and analysis to inform decision-making
- Revised written output to meet client and director specifications, enhancing publication readiness
- Submitted reviews in accordance to company deadlines
Community Program Manager
Malton Neighbourhood Services
02.2016 - 04.2017
- Led community building efforts through mobile learning initiative in underserved neighborhoods in Peel Region
- Coordinated and facilitated the “Nobodys Perfect” Parenting Program, ensuring comprehensive planning and reporting
- Facilitated the “Learning in Our Neighborhood” Ontario Early Years Program
- Ensured program compliance with the Ministry of Ontario standards, and maintained a safe, organized environment
- Developed lesson plans and maintained program schedules to enhance participant engagement
Office Administrator & Coach
Sportball Canada
02.2009 - 04.2015
- Scheduled 15+ weekly events and coordinated staff meetings to enhance collaboration and resolve client concerns
- Managed daily office operations, answering 30+ phone calls and emails to ensure efficient communication
- Managed coach and program schedules on a weekly and monthly basis
- Trained franchisees across Canada and the United States on internal systems and communication protocols
- Received positive feedback for organization, clarity, and customer support, contributing to improved client satisfaction
- Collaborated with company owner on seasonal operations to streamline processes.
Education
Bachelor of Arts - Psychology
York University
Toronto, ON10-2011
Skills
- Content Creation/Planning
- Video production
- SEO optimization
- Social media management
- Content performance analysis
- Written & Verbal Communication
- Copywriting
- Visual branding
- Brand storytelling
- Photography
- Graphic design
- Marketing Campaign Support
- Office & Google tools
- Remote collaboration tools
- Organization & Time Management
- Deadline management
- Team collaboration
- Creative thinking
- Social media communication
Timeline
Content Creator
YouTube (Self-Managed)
10.2018 - 06.2021
Influenster (Product Reviewer)
Influenster
03.2017 - Current
Community Program Manager
Malton Neighbourhood Services
02.2016 - 04.2017
Office Administrator & Coach
Sportball Canada
02.2009 - 04.2015
Bachelor of Arts - Psychology
York University