Esmeralda Reyes Larios
Reseda,CA
Overview
7
7
years of professional experience
1
1
Certification
Work History
Supervisor
Starbucks Corporation
2019.06 - Current
- Oversaw team performance and implemented strategies to exceed daily sales targets
- Managed inventory levels, tracked supply chain accuracy, and resolved operational bottleneck
- Led customer resolution and service improvement initiatives, maintaining high service satisfaction
- Trained and mentored new partners in daily operations and store procedures
Social Media Intern
FHI Heat
2025.05 - 2025.08
- Collaborated with research and input ideas on new marketing campaigns
- Developed and filmed content strategies across Instagram, TikTok, and YouTube Shorts, increasing engagement 15%
- Audited past performance and directed a 3 week content experiments to test formats, timing and creative direction
- Wrote SEO-driven captions and optimized hashtags to improve search visibility to rank higher and increase organic reach.
- Handled community management replies, creating inclusivity and tracing sentiment based on audience insights
Education
Bachelor of Science - Marketing
California State University, Northridge
Northridge, CA2025-05
Skills
- Languages: English & Spanish
- Technical Tools: Microsoft Word, Excel, Tableau, Canva, Qualtrics, Dash Social
- Social Media Platforms: Instagram, TikTok, Facebook, LinkedIn
- Strengths: Data analysis, consumer insights, visual content creation, campaign execution
Affiliations
- Latino Business Association, Social Media Director
- Designed and launched Instagram campaigns promoting cultural events and initiatives
- Led creative strategy and managed digital presence for ongoing member engagement
Certification
- Licensed Real Estate Professional
Timeline
Social Media Intern
FHI Heat
2025.05 - 2025.08
Supervisor
Starbucks Corporation
2019.06 - Current
Bachelor of Science - Marketing
California State University, Northridge