Eshwar Ghuman
Calgary,Canada
Summary
Experienced and results driven sales leader with a proven track record across diverse industries including B2B, B2C, healthcare, and education. Skillful at driving business development, team growth, client retention, and revenue expansion through strategic leadership and most importantly relationship building. Known for creating urgency with sincerity, aligning clients needs with business goals to deliver impactful solutions that benefit both parties. I am passionate about growing businesses and motivated by my family values. I thrive on connecting with people and unlocking opportunities that foster mutual success.
Overview
16
16
years of professional experience
Work History
Director of Admissions
Alberta Educational Centre
Calgary, AB
10.2020 - 11.2025
- As the director of admissions, student recruitment played a vital role in guiding potential students through their educational journey from initial interest, scheduling funding applications either being online or in person and successful enrollment.
- Conducted warm and cold calling, student interviews, and hosted information sessions to promote the academic programs we offer.
- Following up with potential students via direct meetings, live chat, phone calls, and emails to book either funding applications or additional information sessions.
- Participated in recruitment events including open houses, school fairs, exhibitions, and off campus visits.
- Assisted students in career exploration and program selection.
- Provided detailed guidance on admission procedures, admission requirements, tuition costs, and financial aid options.
- Responding professionally to student inquiries, setting realistic expectations and going through what loans and grants actually mean once the student was approved.
- More importantly, ensuring the student is aware of repayment dates by sending off the appropriate e-documents.
- Arranged and facilitated orientation programs, educational workshops, and graduation events.
- Generated reports for management based on student data and recruitment outcomes.
Surgical and Clinical Counselor
Lasik MD
Calgary, AB
09.2021 - 09.2023
- Provided patient communication, surgical counselling, and administrative support.
- Skilled in explaining medical procedures and consent forms clearly, addressing patient concerns with empathy, and ensuring accurate post-operative care instructions.
- Proficient in managing scheduling systems, updating patient records, and performing day end along with month end reporting.
- Adept at presenting treatment options, closing consultations, and providing detailed information on surgery, pricing, and follow-ups.
- Committed to delivering exceptional patient service and operational efficiency in fact paced clinical environments.
- Lastly, held the top conversion rate in Canada at 88% which led me to train and develop other clinics outside of Alberta.
- Cleary explained pre and post operative consent forms, ensuring patients are set up for success.
- Addressing all questions from the patients including the procedure, risks and benefits while maintaining high level customer service.
- Delivered thorough post-operative care instructions and scheduling guidance to ensure smooth recovery and follow-up appointments.
- Administrative duties included chart filing, consents forms, day-end revenue and total month end revenue.
- Assisting the Centre Director and management team with tasks such as surgery confirmation calls, patient chart preparation, arrival coordination, and payment method verification.
General Manager
MEGAComfort International
Toronto, ON
10.2017 - 03.2020
- Strategically led cross-functional operations and partnered with ownership to shape and execute organizational policies, priorities, and growth initiatives.
- Oversaw daily business functions, optimized internal processes, and drove performance across departments to ensure alignment with company goals.
- Maintaining relationships with our end clients by attending trade shows both in Canada and USA along with creating new end clients to ensure profits are increasing yearly.
- Analyzed internal workflows and identified opportunities for enhancement across business units.
- Spearheaded recruitment, onboarding, training, and retention strategies; fostered a culture of professional development and high performance.
- Planned and executed customer-facing events, including logistics, lead generation, and post-event follow ups.
- Oversaw the rollout of new packaging designs aligned with brand identity and market positioning.
Operations Manager and Sales Director
Slimband Surgical
Toronto, ON
07.2012 - 02.2017
- Led sales, marketing, and operational initiatives for a leading provider of surgical supported weight loss surgery.
- Oversaw operational teams and patient care processes to drive revenue growth, enhance customer retention, and ensure compliance.
- Also assisted with brand awareness, optimized resource planning, and implemented performance tracking systems through Salesforce to elevate efficiency and patient experience.
- Managed full profit and loss reporting both daily and monthly. Meeting budget targets while sourcing and implementing equipment upgrades to support clinical operations.
- Oversaw a team of 27 counsellors, surgical department of nurses and an in-house credit medical financial department.
- Built a culture of accountability, collaboration and ensuring my team was excited to come into work.
- Conducted weekly meetings with the sales department to ensure our goals are being met and proper training was given so that the team as whole was set up for success. Trained and coached counsellors and lead generation teams on Salesforce, pipeline management, and sales conversion rates.
- Established transparent reporting systems; tracked and consolidated monthly commissions and performance metrics.
- Held authority to act on behalf of the organization in litigation and discovery matters.
- Drove a 19% sales increase within the first year of employment, 30% in the following year and improved patient retention by 40% through enhanced service delivery, referrals, and follow up protocols.
General Manager
LA Fitness
Brampton, ON
01.2010 - 01.2012
- Led a high performing team of 20 staff including fitness directors, personal trainers, and customer service representatives.
- Oversaw daily operations, sales performance, client experience, and team development to drive excellence across the district.
- Acted as an in club general manager, analyzing client fitness data and developing personalized action pains.
- Delivered fitness evaluations focused on cardiovascular health, endurance, and flexibility.
- Maintained strong familiarity with new members and current members.
- Reduced lost invoice percentage from 11% to 5%, reinforcing Brampton North's reputation as a top performing location.
- Achieved top invoice performer status 18 times, consistently generating over $25,000 in biweekly personal sales.
- Set a record of $19,000 in personal invoices within a single day.
Education
Bachelor of Health Sciences -
University of Western Ontario
07.2007
Skills
- Sales coaching
- Sales training and leadership
- Sales team training
- Customer relationship management
- Problem-solving aptitude
- CRM software
- Performance tracking
- Conflict resolution
References
References will be provided when requested.
Languages
- English
- Punjabi
- Hindi
Timeline
Surgical and Clinical Counselor
Lasik MD
09.2021 - 09.2023
Director of Admissions
Alberta Educational Centre
10.2020 - 11.2025
General Manager
MEGAComfort International
10.2017 - 03.2020
Operations Manager and Sales Director
Slimband Surgical
07.2012 - 02.2017
General Manager
LA Fitness
01.2010 - 01.2012
Bachelor of Health Sciences -
University of Western Ontario