Eshita Bhatt
Whitby,ON
Summary
Dynamic digital marketing professional with proven expertise in Search Engine Optimization (SEO) and product marketing. Experienced in developing and executing comprehensive strategies to drive user growth and engagement. Strong collaborative skills with a focus on integrating SEO best practices into product development, ensuring alignment with business objectives.
Overview
6
6
years of professional experience
Work History
SEO Specialist
Saatchi & Saatchi
10.2022 - Current
- Developed and Executed Comprehensive SEO Strategies: Led the creation and implementation of SEO initiatives that resulted in a substantial increase in organic search traffic and user acquisition, driving notable growth for client brands in the Canadian market.
- On-Page SEO Expertise: Applied in-depth knowledge of on-page SEO best practices, including keyword optimization, meta tags, and content structuring, which improved user engagement and conversion rates across multiple campaigns.
- Digital Marketing Acumen: Leveraged various digital marketing channels, including social media and email marketing, to enhance brand visibility and user acquisition, tailoring strategies specifically for the Canadian audience.
- Product Marketing Initiatives: Successfully launched and marketed digital products, focusing on consumer engagement and brand development, leading to increased user adoption and retention.
- Metrics & Performance Analysis: Utilized Google Analytics and other web analytics tools to track, analyze, and report on key performance metrics, providing actionable insights that informed optimization efforts and strategy adjustments.
- Proven Success in Growth: Achieved a [specific percentage or number] increase in organic traffic within [time frame], demonstrating a strong track record of driving successful growth and user acquisition results.
- Project Management & Organizational Skills: Managed multiple projects simultaneously, ensuring timely delivery and alignment with strategic goals through effective prioritization and organization.
- Communication & Collaboration: Fostered strong communication across cross-functional teams, collaborating effectively with technical, marketing, and content teams to integrate SEO best practices into overall product development and marketing strategies.
SEO Business Manager
Performics
03.2019 - 08.2022
- Strategic Campaign Planning: Led the strategic planning and execution of integrated campaigns that significantly enhanced search visibility and user conversions, utilizing a combination of SEO, SEM, and app marketing strategies.
- Impact Evaluation and Improvement: Evaluated the impact of various marketing initiatives on business objectives, making necessary adjustments to optimize results based on performance metrics and user feedback.
- Training and Development: Conducted training sessions on the latest SEO and digital marketing trends, empowering team members with knowledge and skills to improve overall performance.
- Contractor Management: Identified, evaluated, and maintained relationships with external contractors to support SEO initiatives, ensuring the successful execution of marketing strategies.
Education
MBA - Marekting
MET Institute of Management Studies
India05.2018
Skills
- Keyword Optimization
- Meta Tags Optimization
- App Store Optimization
- Technical SEO
- Content Strategy & Optimization
- YouTube Optimization
Languages
English
Native or Bilingual
French
Limited Working
Timeline
SEO Specialist
Saatchi & Saatchi
10.2022 - Current
SEO Business Manager
Performics
03.2019 - 08.2022
MBA - Marekting
MET Institute of Management Studies
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