Esha Shamani
Content Marketing Strategist
Toronto,ON
Summary
Innovative Content Creator with 5+ years of experience. Adept at writing quickly and incorporating editor feedback. Knowledgeable about Content marketing along with a decisive and hardworking approach. Talent for devising creative strategies. Diversified experience in content creation, campaign management, digital marketing, operations, research analysis, alliance management, copywriting,sales, and marketing to accelerate business goals.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
2
2
Certifications
Work History
Digital Marketing Manager
3life
Pune, Maharashtra
05.2020 - 10.2021
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Strategically conceptualized themes, designs, content, and organic brand recall activities.
- Maintained a uniform reporting and invoicing structure as a POC for all clients.
- Stabilized client deadlines with designer requirements to provide the best quality.
Business Development Manager
GarageWorks
Pune, Maharashtra
05.2018 - 03.2020
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Reached out to potential customers via telephone, email and in-person inquiries.
- Taught consultative selling techniques to new and existing staff members to build expertise.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Compiled product and customer data to generate informed profit projections.
- Took personal accountability for curating and publishing copies like website SEO, blog posts, and social media posts.
- Increased customer referrals up to 30%
- Handled more than 20 alliance partners like Cupshup, Bajaj Alliance, PayTM, Quickride, Xoxoday, Les Concierge, Sales Zoomer, Dillboard, Sodexo, Sakaal, Ajjas, FeedMyPockets.
- Lead College internship Programs for 15-20 college students
- Launched and organized CSR alliance talks at numerous corporates. Including Bajaj Allianz, Tech Mahindra, CDK Global, SLK, Taj Hotel.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Identified distributor challenges related to corporate service offerings in order to formulate potential solutions.
Analyst - Forensic Risk Consulting
KPMG
Pune, Maharashtra
06.2016 - 02.2018
- Performed audits of subsidiaries to protect shareholders and potential investors from fraudulent or unrepresentative financial claims.
- Performed quality assurance to meet appropriate standards and facilitate improvement of processes.
- Evaluated a business/individual's financial repute through various authentication channels.
- Conducted forensic research through various primary and secondary sources, in line with client's requirements
- Liaised with Clients, targeted candidates, and sub-contractors for primary research
- Individually catered to Eicher Motors and Sharekhan as team POC.
- Reported out project research output to the client and operations management
- Validated data points through various online alternative sources
Education
Post-Degree Certificate - Digital And Content Marketing
York University
Toronto, ON 01.2022 - Current
BBA -
University of Pune
Pune 06.2013 - 04.2016
Skills
Content Creation
Communication and writing skills
Marketing strategy
Strategic planning
Data Analytics
SEO Copywriting
Certification
Google - Digital Garage
Timeline
Hootsuite Social Marketing Certificate
06-2022
Post-Degree Certificate - Digital And Content Marketing
York University
01.2022 - Current
Google - Digital Garage
07-2021
Digital Marketing Manager
3life
05.2020 - 10.2021
Business Development Manager
GarageWorks
05.2018 - 03.2020
Analyst - Forensic Risk Consulting
KPMG
06.2016 - 02.2018
BBA -
University of Pune
06.2013 - 04.2016