Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

ESE ODIETE

Ottawa,ON

Summary

Results-driven and resourceful professional with over 8 years of combined expertise in social media marketing, operations management, communications, and public relations. Demonstrated success in driving brand growth, managing social media presence, and executing comprehensive marketing strategies. Strong stakeholder engagement, communication, and problem-solving skills.

Overview

12
12
years of professional experience

Work History

Marketing Analyst

Accenture
Ottawa, ON
02.2023 - Current
  • Conducted extensive research on clients' business and marketing goals, capturing and analyzing market intelligence to inform social media strategies.
  • Developed and executed highly effective social media marketing strategies and campaigns, resulting in significant growth of brand awareness, engagement, and lead generation.
  • Provided comprehensive training, coaching, and support to clients, empowering them to optimize their social media marketing strategies and achieve measurable results.
  • Utilized advanced data analysis tools and social media analytics platforms to track, measure, and interpret key metrics and trends, deriving actionable insights to enhance campaign performance and drive continuous improvement.
  • Proactively identified and established relationships with key clients and stakeholders, conducting regular calls and meetings to understand their objectives, align social media strategies, and deliver exceptional results.
  • Leveraged web analytics tools to track and measure the success of digital content and social media campaigns, ensuring alignment with established KPIs and making data-driven adjustments to optimize performance.

Marketing Executive

Hesey Designs
Lagos, Nigeria
07.2012 - 11.2022
  • Led marketing strategy and execution for an award-winning (British Council and Google Awards) fashion and lifestyle brand, driving significant business growth.
  • Developed and managed social media campaigns, leveraging platforms such as Instagram, Facebook, Tiktok and Twitter.
  • Created compelling content, including visuals and written copy, to engage the target audience and promote brand identity.
  • Managed vendor relationships, including photographers, models, and influencers, for collaborations and content creation.
  • Monitored social media analytics and implemented data-driven optimizations to improve campaign performance.
  • Developed and implemented integrated communications campaigns, encompassing social media, PR, and events.
  • Oversaw a team responsible for product design, development, logistics, business development, and marketing.

Communications Lead

PostPartum Support Network
Lagos, Nigeria
01.2015 - 07.2022
  • Developed and executed comprehensive social media strategies to raise awareness of postpartum depression and support initiatives, resulting in increased engagement and visibility.
  • Created highly engaging and compelling content for social media platforms, including Facebook, Twitter, and YouTube, effectively reaching and connecting with the target audience.
  • Established strategic partnerships with government entities, media outlets, and stakeholders, expanding the organization's reach and impact in addressing postpartum depression.
  • Planned and executed successful community-based programs, including workshops and awareness campaigns, utilizing social media platforms to promote and drive participation.
  • Managed corporate communications activities and effectively engaged with the media through traditional and social media channels, generating increased visibility and coverage for the organization.
  • Coordinated annual conferences and events, collaborating with volunteers and stakeholders to ensure successful execution and leverage social media platforms for event promotion and engagement.

Public Relations Account Executive

C&F Porter Novelli
Lagos, Nigeria
07.2012 - 04.2014
  • Developed compelling content, including press releases, interview questions, crisis management articles, and media fact sheets, to drive brand campaigns.
  • Executed virtual and in-person events, such as community outreach, webinars, press conferences, and media tours, to enhance brand visibility.
  • Compiled and presented reports on clients' media activities, including daily press clippings and monthly media monitoring analysis.
  • Managed budgets for clients' media buying activities, optimizing resources for interviews, news coverage, and advert placements.
  • Built strong editorial and media contacts, conducted research, and documented relevant media outlets for client use.
  • Successfully worked on diverse projects for multinational brands, including PwC, Coca-Cola, NSIA, Pfizer, and Procter & Gamble.

Education

Certificate Course - Building Excellence in Entrepreneurship

Conestoga College Institute of Technology And Advanced Learning
Kitchener, ON
08.2022

Foundation Course in Entrepreneurship - Entrepreneurial Studies

Branson Center of Entrepreneurship
South Africa
11.2014

Bachelor of Science - Mass Communication

Covenant University
Ogun State, Nigeria
06.2010

Skills

  • Social Media Marketing
  • Digital Innovation and Entrepreneurship
  • Agile Project Management
  • Social and Data Analytics Tools (Tableau, Power BI)
  • Stakeholder Management
  • Communication Skills
  • Project Management Tools (Asana, Jira)

Accomplishments

  • Top Marketing Agent in FY23 Accenture
  • Top Marketing Performer Q4, 2023 Accenture
  • Quality Excellence Certificate, Accenture

Timeline

Marketing Analyst

Accenture
02.2023 - Current

Communications Lead

PostPartum Support Network
01.2015 - 07.2022

Marketing Executive

Hesey Designs
07.2012 - 11.2022

Public Relations Account Executive

C&F Porter Novelli
07.2012 - 04.2014

Certificate Course - Building Excellence in Entrepreneurship

Conestoga College Institute of Technology And Advanced Learning

Foundation Course in Entrepreneurship - Entrepreneurial Studies

Branson Center of Entrepreneurship

Bachelor of Science - Mass Communication

Covenant University

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ESE ODIETE