Dynamic Journalist bringing 10+ years of experience. Hardworking and reliable with an entrepreneurial spirit and passion for developing and reporting engaging content. Versed in writing and editing for multiple digital media platforms, social media, and online platforms.
Hi, I’m
Ernestina Opoku
Social Media Manager
Toronto,ON
Summary
Overview
9
years of professional experience
Work History
AfroliveFM
Column Writer
12.2022 - Current
Job overview
- Researched and analyzed newsworthy events, trends, and issues.
- Wrote, edited, and produced stories for Internet and digital channels.
- Developed story ideas and conducted interviews with industry experts and celebrities.
- Performed research and checked facts to maintain a high standard of journalistic integrity.
- Attended press conferences and other media events to gather relevant information and quotes for stories.
- Researched and gathered information to develop accurate and credible stories.
Lola Lashade Lifestyle Show (Podcast)
Assistant Video Editor
11.2022 - Current
Job overview
- Organized and worked with raw footage from multiple cameras and sources.
- Delivered edits on time for reviews and final delivery.
- Worked with graphic templates and seamlessly inserted them into videos.
- Understood the director's artistic vision and maintained alignment with the vision throughout the editing process.
- Edited together video, audio still imagery, and motion graphics for creative and informational multimedia projects.
- Created short-form videos, animated gifs, and motion graphics for social media posts.
- Developed best practice content editing techniques to enhance content performance across social platforms and extend content across traditional platforms.
- increased Youtube viewers by 40% with online digital marketing strategies
- Participated in creative brainstorms for new content and series, social media campaigns, and sponsorship initiatives.
- Created and reformatted content across various social media and digital platforms.
Living A Balance Life Inc.
Social Media Manager
03.2020 - Current
Job overview
- Analyzed and reported social media and online marketing campaign results.
- Developed and implemented tracking systems to measure the results of posts and campaigns.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Increased brand awareness by 25% through the development and implementation of successful public relations campaigns.
- Increased customer engagement through social media.
- Drafted speeches for company executives and advised on media talking points.
- Oversaw a team of communications and media relations professionals with a focus on achieving PR results.
- Monitored the online presence of the company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
Freechild Media
Blogger/Digital Content Marketing Manager
10.2016 - 05.2020
Job overview
- Consulted with editors to shape the story and eliminate any errors.
- Built, established, and maintained relationships with sources.
- Completed accurate and polished formatting in line with publishing standards before submission.
- Posted regularly on the blog and other social media outlets to increase retention, acquisition rates, and levels of engagement with the blog.
- Promoted and marketed works through social media platforms.
- Chose cover photography or artwork, selected fonts, and arranged designs to attract target readership.
- Created content for websites and online publications.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Managed competing deadlines with efficiency.
- Maintained aesthetics of the blog through images and troubleshooting issues.
Windsor Social Magazine
Writer
01.2008 - 01.2010
Job overview
- Researched and wrote news stories, articles, and reviews for online publications.
- Brainstormed ideas to create useful content for readers.
- Conducted interviews with subject matter experts to generate topics.
- Wrote front-page worthy articles and stories
- Completed thorough research into assigned topics.
- Built, established, and maintained relationships with sources.
- Wrote and edited communications within assigned beat areas.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
Education
St. Clair College of Applied Arts And TechnologyWindsor, ON
Bachelor of Arts from Journalism - New Media Communication
University Overview
Skills
- Video Editing
- Social Media Engagement
- Social Media Digital Marketing
- Interview Strategies
- Writing and Editing
- Photography and Videography
- Promotional Campaigns
- Public Relations
- Brand Management
- Performance Tracking and Evaluations
Timeline
Column Writer
AfroliveFM
12.2022 - Current
Assistant Video Editor
Lola Lashade Lifestyle Show (Podcast)
11.2022 - Current
Social Media Manager
Living A Balance Life Inc.
03.2020 - Current
Blogger/Digital Content Marketing Manager
Freechild Media
10.2016 - 05.2020
Writer
Windsor Social Magazine
01.2008 - 01.2010
St. Clair College of Applied Arts And Technology
Bachelor of Arts from Journalism - New Media Communication
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