Erin Varley
Vancouver,British Columbia
Summary
Dedicated esthetic eduction and sales professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working with a variety of clients, managing large territories and adapting to new situations and challenges to best enhance the organizational brand. Passionate and enthusiastic about esthetics industry.
Overview
19
19
years of professional experience
Work History
REGIONAL BRAND MANAGER – WESTERN CANADA
DK COMPANY
11.2022 - Current
- Leading and Facilitating ongoing On-Site Education for all accounts within territory
- Expert Knowledge and Representation of Products, Materials , Key Attributes and Brand Identity
- Coordinated Trade Show participation, showcasing products effectively while networking with industry professionals to expand business relationships.
- Sales - Six Seasons/Product Launches annually – all aspects of coordinating meetings and travel within the territory to visit all accounts to present the collection each season
- Account Management and Business Development within Western Canada, British Columbia – Manitoba
- Identifying New Business potential within the territory and developing relationships and opening new doors within the Territory
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
REGIONAL SALES AND EDUCATION DIRECTOR
SOPAR COSMETICS INTERNATIONAL
10.2021 - 11.2022
- Coordinating, Leading and Facilitating ongoing On-Site Education for all accounts within the province- including intensive initial set up with new accounts and ongoing refresher and new product launch Education
- Training staff on Guinot's 'Hydroderme Vital Energy' Capital Equiptment device, including full range of treatment protocols, technique, product selection and Skin diagnostic evaluation
- Expert Knowledge and Representation of Products, Ingredients and Brand Identity of 4 separate skin care brands (Phytomer, Guinot, Vie Collection, LASPA Naturals)
- Detailed tracking and reporting of Education, Sales and Customer Data using CRM and Excel program
- Identifying Opportunities and Needs within each Account
- All aspects of Account Management within a Territory
EDUCATION & BUSINESS DEVELOPMENT REPRESENTATIVE
DI MORELLI SKINCARE
10.2018 - 10.2021
- Educating and Training all staff of accounts within Tertiary- including Spas, Resorts, Medical Clinics, Pharmacists, Department Stores and Boutiques- Initial Account Opening Trainings and ongoing refresher education sessions and new product launch education
- Representing the brand at International Trade Shows- expertise in Medical Grade Skin Care ingredients
- Hosting Educational Videos and Social Media Interactive Webinar Launches of New Products
- Hosting Skin Care Analysis, Product Education & Sales Events using the 'Visia' skin analysis device
- Consistently Attaining Sales targets and Retaining Client relationships through professionalism and superior customer service
- Identifying and Prospecting New Opportunities - opening new doors in Canada and US markets
BUSINESS DEVELOPMENT PARTNER- Western North Americ
ELATE COSMETICS
01.2020 - 07.2021
- Educating and training all accounts on seasonal product launches
- Band Presentations to prospects potential accounts within Territory
- Managed a portfolio of accounts withing a large territory ensuring timely delivery of products/information while maintaining high levels of customer satisfaction.
- Achieved and exceed sales goals by assessing current client needs and following a defined selling process with potential buyers
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Contribute to team efforts by coordinating with other BDPs to ensure departmental goals and standards are being met
- Understand and promote company programs, quarterly rewards, education, testers
- Recommend changes in products, service and policy by evaluating results
- Rewarded with bonuses for exceeding sales goals for every quarter
- Negotiated contracts with key stakeholders, resulting in favorable terms for the company and long-term partnerships.
- Maintain an up-to-date CRM of current and prospective partner activity and results
INSIDE SALES REPRESENTATIVE
EMINENCE ORGANIC SKINCARE
01.2013 - 03.2014
- Expert knowledge of ingredients and products
- Building and Maintaining Sales targets and Client relationships through professionalism and superior customer service
- Goal to always represent the brand with a passion and to deliver that passion to the customer
- Detailed tracking and reporting of sales and customer data using CRM and Excel program
- Processing of customer orders and providing key communication to customers to increase sales potential
- Answered customers' questions regarding products, prices, and availability.
- Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.
- Determined needs, delivered solutions, and overcame objections through consultative selling skills.
SALES/PRODUCT SPECIALIST/SKIN CARE AND BEAUTY ADVISOR
PHILOSOPHY COSMETICS
07.2010 - 04.2011
- Demonstrations of new products and training staff members on products and ingredients
- Representative of a brand to customers and Retailers (various Sephora locations in the greater Vancouver Area)
- Superior knowledge of skin care products and ingredients
- Meeting and exceeding Sales Targets and tracking and reporting of this information using Excel/Outlook and CRM
- Spearheaded successful product launches, generating widespread brand awareness and interest from potential customers.
PRODUCTION ASSISTANT AND PR SUPPORT
LUSH FRESH HANDMADE COSMETICS
09.2005 - 08.2006
- Contributed towards meeting and exceeding daily and weekly production targets and deadlines
- Knowledge of a wide variety of products and ingredients
- Promoting the image of the brand through the selection and preparation of marketing materials and products for Media and PR Events
- Tracking and reporting of sales and expenses within the department
Education
DIPLOMA - MAKE UP FOR FASHION
CAMMUA ACADEMY OF MAKE UP ARTISTRY
COSTA MESA, CALIFORNIA01.2015
Sales For A Brand
Makeup Forever Academy
PARIS, FRANCE01.2010
DIPLOMA - Fashion Merchandising
JOHN CASABLANCAS INSTITUTE OF APPLIED ARTS
VANCOUVER, BC01.2005
DIPLOMA - Sociology And Anthropology
CONCORDIA UNIVERSITY
MONTREAL, QC01.2000
Skills
- Windows
- Microsoft Office
- Relationship building and management
- Strong verbal and written communication skills
- Strong written communication skills
- Self-Motivator
- Disciplined
- Planning
- Managing a large territory
- Superior product and ingredient knowledge
- CRM Management
- B2B Sales
References
References can be furnished upon request.
Timeline
REGIONAL BRAND MANAGER – WESTERN CANADA
DK COMPANY
11.2022 - Current
REGIONAL SALES AND EDUCATION DIRECTOR
SOPAR COSMETICS INTERNATIONAL
10.2021 - 11.2022
BUSINESS DEVELOPMENT PARTNER- Western North Americ
ELATE COSMETICS
01.2020 - 07.2021
EDUCATION & BUSINESS DEVELOPMENT REPRESENTATIVE
DI MORELLI SKINCARE
10.2018 - 10.2021
INSIDE SALES REPRESENTATIVE
EMINENCE ORGANIC SKINCARE
01.2013 - 03.2014
SALES/PRODUCT SPECIALIST/SKIN CARE AND BEAUTY ADVISOR
PHILOSOPHY COSMETICS
07.2010 - 04.2011
PRODUCTION ASSISTANT AND PR SUPPORT
LUSH FRESH HANDMADE COSMETICS
09.2005 - 08.2006
DIPLOMA - MAKE UP FOR FASHION
CAMMUA ACADEMY OF MAKE UP ARTISTRY
Sales For A Brand
Makeup Forever Academy
DIPLOMA - Fashion Merchandising
JOHN CASABLANCAS INSTITUTE OF APPLIED ARTS
DIPLOMA - Sociology And Anthropology
CONCORDIA UNIVERSITY
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