Erin Poeta

Partnered with the CEO of DIRTT, a multi-trade prefabricated construction and SaaS company, to lead the turnaround of the organization following a board-led restructuring. Played a key role in reorienting the business toward sustainable growth, achieving $10M+ in year-over-year revenue gains and reducing costs by 30%. This work involved reshaping not only how the company operated, but how it thought—introducing more adaptive, human-centered structures into a traditionally rigid industry. Brought systems thinking into executive decision-making, bridging short-term operational needs with long-term strategic direction.

• Designed and implemented strategic sales initiatives, including a full commercial team reorganization and performance management framework resulting in measurable pipeline growth.
• Built and aligned cross-functional teams (revenue operations, partner success, marketing) to drive focus, accountability, and execution across the commercial organization.
• Led the rollout of company-wide OKRs to align teams, clarify priorities, and establish consistent performance rhythms, fostering a more cohesive and responsive culture.
• Led a strategic rebalance of investments across product lines, improving resource allocation and market competitiveness.

Led the buildout and scale of DIRTT’s commercial organization from the ground up—driving measurable performance across pipeline growth, partner engagement, and market penetration. Under my leadership, the company saw significant increases in sales conversion, a 200% increase in pipeline, 50% growth in healthcare sales, and significant gains in partner and rep productivity. The work was as much about designing systems as it was about hitting targets—aligning people, tools, and messaging to create a more connected and responsive sales ecosystem.

• Designed and executed the company’s sales enablement roadmap and commercial tech stack—including Salesforce and supporting tools—to better align with the full customer journey.
• Developed GTM strategies to expand healthcare market share; partnered cross-functionally with sales, marketing, partner success, and product to drive alignment and execution.
• Oversaw the redesign of sales training and collateral, including the development of 'total cost of ownership' software to equip the team with tools to communicate long-term value and ROI.
• Built and led a new sales analytics function—introducing predictive forecasting models and performance review cycles that surfaced actionable insights and growth opportunities.

Advised boards and executive teams across sectors on corporate performance, governance, executive compensation, and shareholder engagement—helping clients navigate complex decisions and align leadership with long-term company performance. Contributed to a 30% increase in client engagements and firm revenue between 2016 and 2018.

• Led client engagements, overseeing a team of consultants to assess competitive positioning of executive pay packages and board governance, often in special situations (IPOs, proxy battles, M&As, etc.), and providing tailored programs and equity plans aligned to industry best practices.
• Developed the firm’s suite of shareholder insight services to grow revenues by helping clients anticipate, interpret, and respond to the views of their shareholders and advisors.
• Contributed to the firm’s growth through strategic business development efforts, expanding the client base, increasing revenue streams, and solidifying Hugessen’s position as a premier consultancy in the executive compensation and governance space.