Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Volunteer Experience
Awards
Workplace engagement
Work Availability
Timeline
StoreManager
Erin O'Connor

Erin O'Connor

St-Philippe,Quebec

Summary

Experienced in building and executing marketing campaigns that drive key results for the business and partners, my collaborative approach, strong work ethic, and strategic acumen position me as a respected colleague and key contributor. My skillset reflects a creative and critical eye, evident in the marketing programs I have led. Excelling in strategic marketing, I leverage analytical insights to achieve business objectives, making it a hallmark of my approach.

Overview

11
11
years of professional experience

Work History

Team Lead, Channel Marketing

Cogeco Communications Inc.
Montreal, Quebec
01.2023 - 10.2023
  • Led end-to-end strategy for product launches, improving sales enablement and sales team performance.
  • Developed go-to-market strategy for network expansions, increasing sales readiness in Quebec and Ontario.
  • Improved channel processes by optimizing cross-functional collaboration with marketing, sales, and operations teams.

Director Marketing, Fido XTRA

Fido Mobile
Montreal, Quebec
05.2021 - 06.2022
  • Spearheaded marketing initiatives, driving app adoption, and increasing user engagement by 68% YoY.
  • Delivered a 10% YoY increase in user base through a two-year strategic plan focusing on UX innovation, revenue generation, and partner success.
  • Developed and managed digital campaigns, partnerships, and budget allocation to maximize program ROI.

Senior Marketing Manager, Fido XTRA

Fido Mobile
Montreal, Quebec
01.2018 - 01.2021
  • Led marketing operations, achieving frictionless customer experiences and reducing churn.
  • Increased customer engagement through targeted campaigns and improved customer journey design.
  • Optimized app performance by identifying pain points, leading to improved UX, customer retention and revenue.

Marketing Project Manager

Rogers Communications Inc.
Montreal, Quebec
01.2016 - 01.2018
  • Managed cross-functional teams to launch key value propositions for Fido and chatr brands, (e.g., 5 extra hours of data, Fido XTRA, chatr mobile app), resulting in increased acquisition and retention.
  • Delivered marketing and branding strategies that enhanced customer engagement and improved product awareness.

Prepaid CBM Manager

Rogers Communications Inc.
Montreal, Quebec
01.2013 - 01.2015
  • Executed customer onboarding strategies via comprehensive communication channels.
  • Implemented successful upsell campaigns to maximize revenue from the current customer base.
  • Orchestrated quarterly base campaigns to introduce new plans and promotional offers.

Education

Mini-MBA - Business

McGill University
Montreal
04-2024

B. Comm - Marketing

Concordia University
Montreal
05-1999

Skills

  • Strategic Marketing & Planning, Digital Marketing, and Campaign Management
  • Cross-functional leadership
  • Data analysis and performance metrics
  • UX design and customer experience optimization
  • Partnership management and relationship building
  • Sales enablement & revenue growth

Hobbies and Interests

Skiing, bootcamp, baking, gardening & travelling

Volunteer Experience

  • 24 Heures Tremblant, 2019, 2021, Raised $5k for sick children
  • Big Brothers & Big Sisters of Canada, 2020, Participated in 5km challenge

Awards

Ted Rogers Team Business Excellence Awards: 

2020 – Fido With Care

2018 - Fido XTRA Launch

2018 - chatr app Launch

2017- Data Bytes Launch

Workplace engagement

Mentorship Circles 2020 – 2022 Active mentor and participant

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Team Lead, Channel Marketing

Cogeco Communications Inc.
01.2023 - 10.2023

Director Marketing, Fido XTRA

Fido Mobile
05.2021 - 06.2022

Senior Marketing Manager, Fido XTRA

Fido Mobile
01.2018 - 01.2021

Marketing Project Manager

Rogers Communications Inc.
01.2016 - 01.2018

Prepaid CBM Manager

Rogers Communications Inc.
01.2013 - 01.2015

Mini-MBA - Business

McGill University

B. Comm - Marketing

Concordia University

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Erin O'Connor