Erin Musselman
San Diego
Summary
Proactive and resourceful Marketing Manager with experience building, launching, and maintaining data driven integrated marketing campaigns & product releases. Committed to drive team success and contribute to organizational growth and goals.
Overview
5
5
years of professional experience
Work History
Product Marketing Manager, Contract
Microsoft Via Nayamode
06.2024 - Current
- Cultivated and nurtured relationships with marketing partners in weekly office hours used to drive alignment; discussed solutions to blockers, collaborated to brainstorm website tactics to support marketing campaigns, and brought in SMEs as needed to provide guidance on optimizing campaigns driving to specific Edge websites
- Collected and organized detailed content and assets of Windows features from Product Managers in support of major web experimentation initiative
- Communicated value and updates of the Edge Browser web team's activities which includes key findings of website experimentation, new website performance metrics, and current areas of focus on a monthly basis to extended Microsoft departments and partners
Demand Generation Manager
HiveMQ
11.2023 - Current
- Managed strategic marketing executions which generated $5.5M in influenced pipeline YTD through personalized approach including: omnichannel digital campaigns, email, online marketing and webinars
- Developed 40+ personalized outreach campaigns to support revenue teams; improved efficiency of outbound efforts by 30%
- Navigated recent regulatory changes to update bulk emails; implemented strategic segmentation, which increased open rate by +17% MoM
- Drafted, designed, and published 15+ webinar registration landing pages in support of product marketing and story launches
Integrated Marketing Manager
CircleCI
07.2022 - 09.2023
- Developed & implemented persona targeted digital marketing strategy that achieved 45% increase in web to SAL conversion
- Led production & execution for CircleCI's highest generating report, which resulted in 2.5MM credited revenue; continued tracking of evergreen campaign performance metrics & influenced pipeline
- Created personalized and segmented email campaigns & conducted strategic experiments to target free users, upsell, new logos; attained an improved email open rate to 25%
- Directed marketing channel managers to activate campaigns including email, ABM, paid search & display, SEO, events, and social, exceeded quarterly targets of funnel conversion rates, and continued tracking of cost per lead, cost per acquisition, and additional KPIs.
Product Marketing Manager
CircleCI
02.2021 - 07.2022
- Developed creative briefs & executed 20+ Go-to-Market major technical launches and subsequent feature releases in support of product roadmap
- Partnered with Lead Security Engineer to plan and distribute security certification announcements for SOC 2 Type II compliance and FedRAMP
- Led Marketing leadership in quarterly planning to target production timeline, allocate budget & team resources, and align with product roadmap
- Partnered with Forrester, Gartner, & GigaOm analysts to produce & distribute data backed reports for brand awareness and lead generation
- Created & implemented research based scalable processes for projects with multiple stakeholders.
Product Marketing Associate
CircleCI
06.2019 - 02.2021
- Managed distribution of email newsletter to 200k subscribers, drafted product messaging, managed corresponding stakeholders, executed quality assurance checks; achieved 0.01% unsubscribe rate
- Facilitated channel partnerships through CircleCI product integration, co-branded webinars, landing pages, & events
- Programmed CircleCI landing pages utilizing GitHub; updated design elements, page layout, and copy
- Managed localization of marketing & sales enablement content into 3+ languages.
Education
University of Maryland - College Park
2018
Skills
- Marketing campaign management
- Product Launches
- Value Propositions
- Go-to-market strategy development
- Sales Enablement
- Customer Segmentation
Timeline
Product Marketing Manager, Contract
Microsoft Via Nayamode
06.2024 - Current
Demand Generation Manager
HiveMQ
11.2023 - Current
Integrated Marketing Manager
CircleCI
07.2022 - 09.2023
Product Marketing Manager
CircleCI
02.2021 - 07.2022
Product Marketing Associate
CircleCI
06.2019 - 02.2021
University of Maryland - College Park
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