Erin M. Ritz
Strategic Growth Leader
Walnut Creek,CA
Summary
Results-driven partnerships and sales professional with over 10 years of experience in fostering partner and customer growth through strategic, goal-oriented relationship management. Expertise in aligning partner objectives with business outcomes, employing a consultative approach to craft innovative, tailored solutions. Proven track record of strong leadership and cross-functional collaboration, complemented by a positive, adaptable mindset. Known for combining energy with professionalism to cultivate high-impact, lasting relationships while consistently delivering exceptional results.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Director, ISV Alliances
Netcore Cloud
Remote, California
07.2025 - Current
- Elevating the company profile in the industry by spearheading a comprehensive rebranding initiative.
- Spearheading innovative approaches to product roadmap prioritization and strategic planning.
- Conducting thorough market analysis and establishing key local partnerships.
- Leveraged professional networks and industry knowledge to establish key regional relationships, and expand market awareness.
VP, Partners
Validity
Remote, California
01.2024 - 07.2025
- Defined a sales strategy and long-term vision for the partnerships organization, with a focus on expanding high-impact OEM partnerships.
- Led a global team responsible for partner success, renewals, and expansion, achieving a 15% year-over-year growth in partner annual contract value (ACV).
- Partnered closely with product and engineering to develop and launch strategic integrations, including Iterable and AWS, in 2024.
- Revitalized underperforming resale partnerships through targeted enablement, co-marketing campaigns, and standardized performance reporting.
- Collaborated with product teams to build and execute a go-to-market strategy for the monetization of proprietary data assets.
ISV, Sr. Partner Account Manager
Salesforce.org
San Francisco, California
12.2021 - 01.2022
- Maintained a robust partner pipeline, with a consistent track record of overachievement against recruitment and revenue targets.
- Enabled alignment between ISV partners and internal sales teams, driving solution adoption, and expanding partner influence in sales cycles.
- Founded and led the ISV Partner Product Advisory Committee, improving cross-functional collaboration, and implementing scalable processes to prioritize high-impact partner recruitment.
- Supported joint go-to-market and co-marketing initiatives, increasing partner visibility and engagement across the Salesforce ecosystem.
Director of Strategic Accounts & Channel Partners
SparkPost
San Francisco, California
07.2019 - 12.2021
- Cultivated deep, cross-functional relationships within partner and client organizations, fostering alignment, accountability, and shared success through regular executive business reviews and strategic growth planning.
- Delivered ongoing sales enablement, partner training, and escalation support to strengthen engagement, and drive adoption.
- Developed and launched a new partner program, successfully transforming existing customer relationships into strategic, revenue-generating partnerships.
- Coordinated cross-functional collaboration across product, marketing, sales, service, and finance to align partnership efforts with overall business objectives.
- Launched three new partnerships in 2021, including a Salesforce AppExchange integration, generating $660K in pipeline within the first 30 days.
Partner Business Manager
Return Path
Sunnyvale, California
04.2012 - 07.2019
- Managed a portfolio of partner clients, driving revenue growth through both channel and direct sales strategies, and consistently surpassed sales targets, achieving 24% year-over-year partner growth in 2018.
- Maintained and expanded the company's largest enterprise partnership with Salesforce, contributing $26 million in annual revenue.
- Created sales enablement tools, marketing collateral, and training resources to support both channel partners and internal sales, and services teams.
Education
Bachelors of Science - Nutrition
California Polytechnic University San Luis Obispo
San Luis Obispo, CA04.2009
Skills
Problem-solving
Project management & Coordination
Team management
Business planning
Relationship building
Strategic planning
Cross-functional team leadership
Certification
Salesforce Trailblazer
Timeline
Director, ISV Alliances
Netcore Cloud
07.2025 - Current
VP, Partners
Validity
01.2024 - 07.2025
ISV, Sr. Partner Account Manager
Salesforce.org
12.2021 - 01.2022
Director of Strategic Accounts & Channel Partners
SparkPost
07.2019 - 12.2021
Partner Business Manager
Return Path
04.2012 - 07.2019
Bachelors of Science - Nutrition
California Polytechnic University San Luis Obispo
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