Erin MacRae
Halifax
Summary
Dynamic healthcare professional with extensive experience at Novo Nordisk Canada Inc. in market development, excelling in people management, project management and strategic planning. Proven track record in coaching and mentoring teams, enhancing chronic disease education, and driving access to care. Skilled in analytical thinking, fostering collaboration, and developing impactful learning programs to enhance care and improve patient outcomes.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Director of Strategic Education
Forward Care Strategies
11.2025 - Current
- Lead development and execution of strategic education aligned with organizational priorities.
- Design and deliver high-impact scientific and clinical education for HCPs, internal teams, and partners.
- Translate complex science into clear, compelling narratives and innovative learning experiences.
- Oversee multi-format program development (live, digital, modular, cinematic, microlearning) to maximize engagement.
- Build and sustain relationships with key stakeholders, opinion leaders, advisory groups, and professional organizations.
- Monitor emerging science, trends, and competitive insights to continually refine educational priorities.
- Provide scientific consulting and strategic guidance on educational program design, content development, and resource creation.
Associate Director, Chronic Disease Education
Novo Nordisk Canada Inc.
11.2018 - 10.2025
- Strategic market development in Obesity, Diabetes & Cardiovascular Disease
- Participated in annual department strategic planning meetings to set strategic focus, objectives and actions.
- Supported content development and resource creation.
- Assisted in project management tasks, ensuring timelines and deliverables were met consistently.
- Participated in performance review meetings, providing insights on individual and team performance, territory dynamics and challenges faced.
- Led field teams in Ontario, Quebec and Atlantic Canada, supervising daily performance as well as training and improvement plans.
- Developed presentations for internal and external stakeholders meetings, effectively communicating project updates and outcomes achieved.
- Fostered a culture of continuous improvement by encouraging staff to share innovative ideas, providing resources for professional development, and supporting their development plans.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Collaborated cross-functionally to ensure alignment on strategic initiatives and execution.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Chronic Disease Educator
Novo Nordisk Canada Inc.
07.2016 - 10.2018
- Delivered education on Diabetes and Obesity based on Clinical Practice Guidelines & Standards of Care.
- Led education sessions with Physicians, Specialists, and other allied health professionals, non-health care professionals and patients on how to better manage chronic diseases.
- Prioritized resources to drive access and deliver education aligned with overall department strategy and tactics.
- Collaborated with interdisciplinary teams to design comprehensive education programs for diverse audiences.
- Grew territory through enhancing health care provider competency in managing Obesity and Diabetes.
- Supported clinics (public and private) to increase access to care for patients through enhanced organization of care, prioritization and allocation of resources.
- Stays up to date with evolving territory landscape in terms of key clinics, patient access and strategic drivers and barriers of chronic disease management.
- Exceeded the team calls per day expectation, managed a target list of over 100 and prioritizing clinics with the greatest potential.
Private Practice Dietitian - Primary Care
Self-employed
01.2012 - 08.2016
- Delivered nutrition services in Primary Care Clinics, receiving referrals from family physicians, Allied Health Care, Workers Compensation and Private Insurers.
- Developed personalized nutrition plans based on client assessments and dietary needs.
- Conducted comprehensive nutritional assessments to identify individual health goals.
- Enhanced client satisfaction by providing personalized nutrition counselling and tailored meal plans.
- Educated clients on effective meal planning and healthy lifestyle choices.
- Collaborated with healthcare professionals to optimize patient care strategies.
- Led workshops on nutrition topics, enhancing community awareness of dietary health.
Course Instructor
Mount Saint Vincent University
09.2010 - 08.2016
- Developed course materials, delivered lectures, facilitated discussion and group work, enhancing student understanding and retention.
- Faculty supervisor for dietetic interns. Assessed, monitored and supported competency development and ensured learning outcomes were met throughout internship placement.
- Evaluated student performance through assessments, assignments, and projects providing constructive feedback for improvement.
- Identified research opportunities for students, assisting with gathering data, supported ethics review submissions, reviewed and provided feedback on projects.
- Mentored students, managed expectations, stress, conflict management and accommodations to support learning.
Education
Master of Science - Applied Human Nutrition
Mount Saint Vincent University
HalifaxBachelor of Science - Applied Human Nutrition
Mount Saint Vincent University
HalifaxBachelor of Science - Biology
Dalhousie University
HalifaxSkills
- Project management
- Market development
- Strategic planning and leadership
- Analytical thinking
- Knowledge translation
- Coaching and mentoring
- Team collaboration and leadership
- Key relationship development and management
- Learning program execution
- Interviewing, hiring and training
- Health and fitness expert
Accomplishments
Center of Excellence Winner in 2021
Languages
English
Certification
Certified Diabetes Educator
Certified Bariatric Educator
Timeline
Director of Strategic Education
Forward Care Strategies
11.2025 - Current
Associate Director, Chronic Disease Education
Novo Nordisk Canada Inc.
11.2018 - 10.2025
Chronic Disease Educator
Novo Nordisk Canada Inc.
07.2016 - 10.2018
Private Practice Dietitian - Primary Care
Self-employed
01.2012 - 08.2016
Course Instructor
Mount Saint Vincent University
09.2010 - 08.2016
Master of Science - Applied Human Nutrition
Mount Saint Vincent University
Bachelor of Science - Applied Human Nutrition
Mount Saint Vincent University
Bachelor of Science - Biology
Dalhousie University