Erin Friedman

• Currently managing multiple accounts, developing and executing strategic PR and marketing campaigns to enhance brand visibility and achieve client objectives
• Build and maintain strong media relationships, create compelling content, and coordinate events to maximize media coverage
• Oversee digital marketing initiatives, monitor industry trends, and provide clients with insights and strategic recommendations
• Role involves juggling various projects, ensuring seamless client communication, and delivering measurable results while continuously seeking innovative ways to elevate brand presence
• Secured placements in top-tier media outlets, leading to 30% increase in brand visibility
• Led the launch of successful PR and marketing campaigns
• Increased social media engagement by 40% through targeted digital campaigns and influencer partnerships
• Organized and executed high-profile events, attracting significant media coverage and key industry influencers
• Built and maintained strong relationships with key media contacts, enhancing the client's public profile
• Generated over $500,000 in earned media value through strategic media outreach initiatives

• Manage client relationships through regular communication and coordination of PR activities
• Craft compelling press releases, media pitches, and promotional materials and create thoughtful marketing campaigns to support client objectives
• Managing creative direction for photoshoots and developing content calendars to ensure consistent and engaging messaging
• Conduct media outreach to secure placements in relevant publications, monitor and analyze media coverage and industry trends for actionable insights & newsjacking opportunities, and organize and facilitate events, and influencer and media briefings to align with client goals
• Managed multiple accounts simultaneously, demonstrating exceptional organizational skills and attention to detail.

• Managed client accounts and executed PR strategies to boost brand visibility and media coverage
• Coordinated and implemented public relations campaigns and events, developed and maintained media relationships to secure top-tier placements, and crafted press materials including press releases and influencer drops
• Developed and maintained relationships with over 100 media contacts, enhancing company's media outreach and client representation
• Successfully coordinated and executed PR drops, garnering free partnerships with relevant brands in exchange for product
• Secured media placements in high-profile publications and in social capacity

• Supported variety of PR activities, including media monitoring, influencer marketing, and outreach efforts
• Responsibilities also involved tracking media coverage, managing influencer relationships, and coordinating PR drops to maximize brand visibility
• Contributed to crafting and executing communication strategies, ensuring effective engagement with media and key stakeholders
• Coordinated impactful PR drops that garnered significant media attention and generated buzz, leading to press coverage and social media mentions
• Established and nurtured relationships with key influencers, resulting in successful collaborations that expanded brand's reach in Canadian market
• Developed and executed outreach strategies that improved media relationships and secured high-profile placements in targeted publications
• Managed client communications effectively, ensuring timely responses and maintaining positive relationships, which led to high client satisfaction and successful project outcomes
• Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
• Sorted and organized files, spreadsheets, and reports.
• Gained hands-on experience in various software programs, increasing proficiency and expanding technical skill set.

Assisted in media relations by drafting and pitching stories, and conducted research to support PR initiatives

• Contributed to event planning and execution, created content for various platforms, and monitored media coverage to compile reports on PR activities and industry trends
• Conducted in-depth research that contributed to development of a successful PR strategy, enhancing the company's public image and outreach
• Developed engaging content for social media
• Assisted in organizing and managing logistics for an in-person wine and food pairing event, enhancing guest experience and generating significant post-event press coverage
• Contributed to the creation of compelling event materials, including invitations and press kits, that effectively communicated the event's unique wine offerings

• Adapted to challenging circumstances of COVID-19 by embracing a new opportunity as a self-taught jewelry designer
• This venture allowed for staying on top of current trends and creatively express myself, while also generating revenue during a difficult period
• By leveraging emerging trends and innovative design techniques, I successfully navigated the challenges and maintained a steady stream of income
• Designed and launched a successful jewelry collection that resonated with current trends
• Developed a strong online presence through social media and e-commerce platforms, leading to a growth in organic customer engagement and sales
• Successfully conducted and managed multiple photoshoots to showcase the jewelry collection, resulting in high-quality imagery that enhanced online and marketing presence
• Designed and launched a user-friendly website for the jewelry line, which streamlined the purchasing process and improved customer experience

• Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
• Ensured accurate record-keeping with diligent data entry and database management for vital company information.
• Promoted a positive work environment through effective communication skills and fostering professional relationships among colleagues.