Erin Finucan

Experienced hospitality professional with over three decades of managerial expertise in the industry. Skilled in hotel repositioning and restaurant operations, demonstrating a track record of successful leadership, entrepreneurship, and effective decision-making. Proficient in interacting with and coaching all levels of management and staff in a professional manner. Recognized for adeptness in staff management, including recruitment, training, and motivation. Possess a strong background in developing and executing business, marketing, and sales plans, along with operating budgets. Proven ability in revenue management, consistently exceeding market share and sales targets. Above-average proficiency with computerized systems, coupled with familiarity with accounting principles. Known for strong financial planning and organizational skills, with the ability to analyze data and establish actionable plans. Excellent time management and analytical abilities, with a keen attention to detail and accuracy. Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.

• Director of Sales, Melo Hotels, Ambassador Hotel and Conference Centre & Four Points by Sheraton Kingston, 2011, 2013
• Senior Sales Manager, Sales Manager, Executive Meeting Manager, Ambassador Hotel and Conference Centre, 2003, 2010
• Spa Director, Absolute Spa Group, 1999, 2001
• Housekeeping Manager, Spa Guest Services Manager, Human Resources Coordinator, Banquet Server, Fairmont Banff Springs Hotel, 1992, 2001

• Tourism Kingston – Marketing Committee, Sports Tourism Committee, Business Development Committee
• MPI and Canadian Society of Association Executives – Member
• Greater Kingston Chamber of Commerce – Board Member
• Four Points Cooperative on Ontario Marketing Coop – Treasurer - Past
• Games Organizing Committee, Special Olympics Ontario Spring Games - Hospitality
• Beast of Kingston Hockey Tournament – Co-Founder and Co-Convenor
• Kingston Women’s Network - Member
• Volunteer – United Way, Bell Kids Help Phone Line

Director of Sales and Marketing, Holiday Inn Kingston Waterfront, 07/01/19, Play a vital role in developing and executing sales and marketing strategies to drive revenue, enhance brand recognition, and deliver an exceptional guest experience., Develop and implement effective sales strategies to achieve revenue targets and maximize profitability., Identify new business opportunities and cultivate strong relationships with corporate clients, travel agencies, event planners, local partners, and other relevant stakeholders., Collaborate with the sales team to create and execute innovative marketing campaigns that enhance brand awareness and drive direct bookings., Manage and lead a high-performing sales team, set goals, provide guidance, and inspire team members to deliver exceptional results., Foster a positive work environment and encourage professional development within the team., Collaborate with Revenue Management to analyze market trends, competitor activities, and pricing strategies., Establish and maintain strong relationships with local media, influencers, and industry professionals., Identify and foster partnerships with appropriate brands, local businesses, and organizations to create unique guest experiences and increase brand visibility., Develop and manage the sales and marketing budget, ensuring resources are allocated effectively; monitor and analyze key performance metrics and prepare regular reports., Collaborate with Guest Services and Operations teams to ensure a seamless guest experience aligned with the hotel’s standards.