Summary
Overview
Work History
Education
Skills
Avid Cyclist
Timeline
44
Erin Curley

Erin Curley

Newbury Park,CA

Summary

Goal-oriented sales and marketer with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening brand loyalty. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience to the Key Account Manager - Amazon position, by deepening partnerships within the account, boosting brand exposure with creative and proactive approaches, by creating sales strategies and action plans to exceed Camelbak company goals.

Overview

15
15
years of professional experience

Work History

Sponsorship and Outreach Manager

Giant Bicycle, Inc.
02.2023 - Current
  • Develop and manage best-in-class sponsored ambassador/influencer program, including scouting new talent.
  • Cultivate and collaborate with ambassadors to design content to align with product and marketing to amplify outreach.
  • Create, review and finalize contracts for all athletes, ambassadors/influencers, advocacy and sponsorships.
  • Oversee and strengthen partnerships with community nonprofits and key environmental, DEI and social impact organizations through consistent communication and collaboration.
  • Spearhead development of the national event calender including negotiating contracts, logistics - booth space/design, lodging, meals.
  • Collaborate with internal teams to develop targeted marketing campaigns that increased event reach and impact.
  • Responsible for department budget review, analysis and spending.

Sales Coordinator

TIfosi Sales
01.2009 - 12.2023
  • Agency with sales in excess of $14M, covering territory from New York to West Virginia, representing top brands, and four team members.
  • Analyze territory needs in relation to each vendor to develop detailed territory business plan for sustainable growth and profit.
  • Facilitate dealer specific promotions utilizing vendor promotional trade spend.
  • Monitored sales/commissions gaps and developed initiatives to meet goals.
  • Organize trade shows, dealer clinics and consumer events to grow brand recognition and loyalty.

Co-owner

The Valley Om: Yoga And Bodywork
05.2019 - Current
  • Co-created a sustainable and profitable yoga studio amidst the pandemic.
  • Recipient of 2022 and 2021 Best in The Valley:Yoga Studio.
  • Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns during the pandemic.
  • Quick actions allowed for minimal disruption in revenue - outdoor classes, premium tier of membership, local delivery of retail items, introduced COVID safety protocol. launched video library.
  • Develop initiatives to drive consumer awareness, coordinate promotions, analyze ROI.
  • Create guest retention strategies.
  • Coach teaching team to support studio guests and their own personal development.

National Account Manager

Energizer Canada
2005 - 2008
  • Responsible for Canada’s largest grocery retailer, managing in excess of $40M.
  • Managed, supported and grew business relationships and developed strategies to increase sales and revenue.
  • Spearheaded annual business plan for profitable growth strategies and key deliverables.
  • Implement marketing/promotional strategies to gain incremental volume.
  • Coordinate regular business reviews to identify issues and additional opportunities - to ensure sales goals/targets are achieved.
  • Utilized Nielsen, MarketTrack, POS for category leadership
  • Established relationships within multiple departments and management levels at Loblaws.
  • Align internal Energizer teams for successful execution of national sales and marketing plans.

Education

Bachelor of Arts - Psychology

University of Western Ontario
Ontario, Canada

Skills

  • Relationships
  • Leadership
  • Collaboration
  • Detail Oriented
  • Adaptability
  • Responsible
  • Networking
  • Teamwork
  • Energetic
  • Open minded
  • Working under pressure
  • Thoughtful
  • Resourceful
  • Thinking creatively

Avid Cyclist

Raced it all at some point over the years. Riding nowadays affords me time to connect with myself but with other like-minded folks who also find joy in all that a bicycle can bring - on the road, gravel or mountain bike.

Timeline

Sponsorship and Outreach Manager

Giant Bicycle, Inc.
02.2023 - Current

Co-owner

The Valley Om: Yoga And Bodywork
05.2019 - Current

Sales Coordinator

TIfosi Sales
01.2009 - 12.2023

National Account Manager

Energizer Canada
2005 - 2008

Bachelor of Arts - Psychology

University of Western Ontario

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Erin Curley