Erin Citron
Ventura
Summary
Adaptive marketing manager offers top skills in brand management, content creation and email marketing coupled with outstanding communication and time management abilities. Self-directed and independent professional with several years of experience executing marketing plans with high performance in sales positions. In-depth knowledge of google adwords and powerpoint.
Overview
8
8
years of professional experience
Work History
Marketing Manager/Driver Manager
Rockstar Transportation
Carpinteria
06.2024 - Current
- Set appointments and attend meetings for the owner, and report back any vital information.
- Developed marketing strategies to enhance brand visibility and customer engagement.
- Managed digital marketing campaigns across various social media platforms.
- Collaborated with cross-functional teams to create promotional materials and content.
- Analyzed market trends to identify opportunities for growth and innovation.
- Oversaw the execution of events and trade shows to promote services effectively.
- Coordinated email marketing initiatives to nurture leads and retain customers.
- Evaluated campaign performance using analytics tools for continuous improvement.
- Generated ideas to increase sales through creative promotions.
- Created content for promotional materials, including brochures, flyers, and websites.
- Prepared monthly sales reports to document sales volumes, potential sales, and areas of proposed client base expansion.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
- Organized trade shows and exhibitions to promote brand awareness.
- Developed and implemented marketing plans for new products.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Prepared legal documents, including pleadings, motions, appeals and contracts.
- Prepared all documents for quarterly CHP inspections.
- Prepare 1099 tax documents for drivers.
- Prepare Business Plans, Company Handbook, and Monthly Sales/Marketing Reports.
Social Media Marketing Coordinator/Sales Representative
Pegasus Transit Inc.
Oxnard
06.2022 - 09.2025
- Managed all social media platforms including Facebook, Instagram, TikTok, and LinkedIn.
- Developed engaging content for social media platforms to enhance brand visibility.
- Monitored online conversations and responded promptly to customer inquiries.
- Analyzed key metrics such as website traffic, post reach, impressions, likes, shares, comments and conversions to evaluate effectiveness of campaigns.
- Generated monthly reports on performance metrics using analytics software such as Google Analytics or Sprout Social.
- Conducted competitive analysis of other brands' social media accounts to identify best practices and areas of improvement.
- Collaborated with other departments to ensure brand consistency through all online channels.
- Created compelling content using Photoshop, Capcut, and other editing software.
- Captured high-quality photos and videos for social media with Canon EOS Rebel and iPhone cameras.
- Oversaw online advertising strategies across META, Google, and other platforms.
- Tracked prospective clients using CRM to analyze lead sources.
- Coordinated company events through meticulous planning and budgeting.
- Processed payroll daily by reviewing time cards for accuracy.
- Edited invoices based on driver GPS data and communicated adjustments to clients.
- Delivered professional and thorough presentations, outlining partnerships and business proposals for new clients.
- Performed administrative tasks such as payroll processing, recordkeeping, budgeting.
- Processed incoming payments and verified payment accuracy.
- Updated customer accounts and maintained detailed records.
- Communicated with clients regarding overdue invoices and payment terms.
- Assisted in preparing monthly financial reports for management review.
- Collaborated with the sales team to resolve billing discrepancies.
- Implemented improvements to streamline invoicing processes and reduce errors.
- Managed accounts receivable and payable functions such as invoicing customers or paying vendors.
- Developed strong relationships with clients to understand their needs and preferences.
- Developed key customer relationships to increase sales.
- Performed regular follow-ups with prospects to close deals in a timely manner.
Security Professional
Allied Universal Security
Oxnard
03.2020 - 06.2022
- Escorted guests and employees to destinations promptly.
- Conducted regular patrols to deter and detect potential security breaches.
- Assisted in emergency response procedures during critical incidents or alarms.
- Checked all floors and doorways for safety hazards regularly.
- Ensured all doors were locked or unlocked at start and end of day.
- Logged detailed hourly reports documenting findings.
- Prepared comprehensive incident reports for any occurrences on property.
- Collaborated with local law enforcement during emergency incidents.
Cashier/Cook
Taco Bell
Camarillo
02.2018 - 02.2020
- Took orders at front desk and drive-thru to ensure prompt service.
- Bagged and prepared orders for efficient customer fulfillment.
- Executed morning prep by dropping meat and preparing ingredients for daily operations.
- Served as line cook with comprehensive knowledge of menu items and preparation methods.
- Maintained cleanliness of restrooms and dining area to enhance customer experience.
- Changed and cleaned fountain drink station to uphold hygiene standards.
- Prepared mobile orders for convenient pickup options.
- Completed closing duties, including sweeping, mopping, and securing dining room and kitchen.
Education
Business Administration - Accounting Concentration
Riverside City College
Riverside, CA04-2027
Business - Marketing Certification
Ventura College
Ventura, CA10.2018
High School Diploma -
Redlands High School
Redlands, CA06.2016
Skills
- Microsoft Office Suite
- Social media marketing and management
- Accounts receivable and invoicing
- Payroll management and reporting
- Typing speed of 56 WPM
- Inside sales and customer service
- Retail and kitchen experience
- Financial reporting
- Recruitment and employment services
Awards
- $5,000 College Scholarship, Redlands High School
- Chemical Weapons Certificate, Allied Universal (MACE/Pepper Spray)
Personal Information
Title: Marketing Manager/Sales Representative
Languages
- English, Native
- Spanish, Beginner
References
References available upon request.
Timeline
Marketing Manager/Driver Manager
Rockstar Transportation
06.2024 - Current
Social Media Marketing Coordinator/Sales Representative
Pegasus Transit Inc.
06.2022 - 09.2025
Security Professional
Allied Universal Security
03.2020 - 06.2022
Cashier/Cook
Taco Bell
02.2018 - 02.2020
Business Administration - Accounting Concentration
Riverside City College
Business - Marketing Certification
Ventura College
High School Diploma -
Redlands High School