Erin Bailey
San Diego
Summary
UX Researcher/Designer and people-first leader adept at problem-solving and collaboration. Committed to supporting the business with the end user in mind.
Overview
11
11
years of professional experience
Work History
District Manager, Operations
Soapy Joe's Inc
San Diego, CA
11.2021 - Current
- Monitors and analyzes business data, identifying areas of improvement and developing corrective action plans. Exceeded sales targets for all sites in quarter 2 2023.
- Collaborates with cross-functional teams to align operations with corporate objectives. Builds positive relationships with site and field leadership.
- Locate, develop and promote talented employees to cultivate collaborative and hardworking leadership team.
- Analyzes market trends and customer feedback to develop new strategies for improving operations.
- Travels to more than five locations per week to manage site performance, managers, and employees. Oversees over 100 team members.
- Creates and presents training material for new and existing staff to support competency, compliance and business growth.
General Manager
Abercrombie & Fitch And Hollister
San Diego, CA
06.2016 - 02.2021
- Collaborated with region’s General Managers quarterly on leadership, team development, visual merchandising, business and company initiatives.
- Spearheaded region-wide training calls for managers and full-time associates in training.
- Drove company KPI's, consistently meeting quarterly sales goals. Aligned store team to drive more revenue. Store reached 4 million in sales, becoming highest volume year in 5-year trend and close to store's highest volume year at 4.3 million. Finished quarter 3 at +26% to sales plan during 2020 despite retail closures.
Store Manager
Abercrombie & Fitch And Hollister
San Diego, CA
02.2012 - 06.2016
- Led several stores throughout San Diego market ranging from $3 million to $6 million. Oversaw all visual merchandising to align with both company vision and local target customer. Monitored staffing, ensuring scheduling aligns with overall business needs and traffic flow.
Education
Bachelor of Arts - Sociology
San Diego State University
San Diego, CACareerFoundry
Certificate In UX Design06.2023
Skills
- UX Research
- User Interviews
- User Personas
- User Stories
- Card Sorting
- Usability Testing
- Design Thinking
- Figma
- Business Leadership
- Operations Management
UX/UI Projects
E-Wallet App: PlutoPay
Immersion UX Course: CareerFoundry
- Problem: Design an e-wallet, mobile-app that allows users to easily pay, send and receive money with out a physical card or bank.
- Research and Process: competitive analysis, user interviews, user persona, user flows, low-mid-high-fidelity wireframing, prototyping, card sorting, usability testing.
- Solution: Responsive app that securely allows users to easily send money to family and friends. Can sort and filter through transactions, add passes and credit cards to a digital wallet.
Vocabulary App: Word Wise
Introductory UX Course: CareerFoundry
- Problem: Design a mobile-app that empowers people to learn new vocabulary.
- Research and Process: competitive analysis, user interviews, user persona, wireframes and prototyping, usability testing.
- Solution: Vocabulary app that incorporated flashcards to facilitate testing and learning new vocabulary.
Timeline
District Manager, Operations
Soapy Joe's Inc
11.2021 - Current
General Manager
Abercrombie & Fitch And Hollister
06.2016 - 02.2021
Store Manager
Abercrombie & Fitch And Hollister
02.2012 - 06.2016
Bachelor of Arts - Sociology
San Diego State University
CareerFoundry