Erik Christoffer Bergelin

• Own overall strategy and execution into a few Strategic Enterprise Clients in Canada, for the entire Digital Experience solution portfolio.
• Leading eco system strategy and performance management.
• Developed and closed multiple 7 figure deals for Team Canada, including but not limited to:
• $1.2M ASV ($1.2M TSV) with large Canadian Telco client.
• $1.73M ASV ($11.5M TSV) with a large Canadian T&H client.
• $1.09M ASV ($3.2M TSV) with Canadian Banking Client.
• $1.50M ASV ($1.5M TSV) with Canadian T&H client.
• Closed TSV of $30M+ in FY22 and FY23 with 100% + 105% against attrition quota. Attained 137% against plan in FY22 and 105% in FY23.
• Highest attainment % in Canada across Account Directors and ranked #11 in North America (Across all Sales Staff) for FY22. Account Director of the Quarter twice in Team Canada.

• Led the Adobe Commerce Sales Team for the Nordics and Benelux within 'Commercial'.
• Reported directly to Head of Commercial EMEA.
• Built and developed team of Account Executives, hired and onboarded four new members of team remotely during FY21.
• Drove sales team pipeline, forecasting to senior Management and support actively in deals across the team.
• Improved Average Deal Size by 21%.
• Built strong team culture based on Adobe core values.
• Improved Territory Planning Process with team.
• Planned and delivered QBR and related actions with wider team.
• Worked strategically within LT across Marketing, Partner Sales, Solution Consulting, Customer Success and Sales to optimize performance.

• Enterprise software portfolio including Adobe Commerce.
• Platinum Club Winner FY20 with highest attainment in all of EMEA.
• Responsible for growing Magento's business in Nordics for Adobe.
• Delivered 33 net new logos in FY20 (6 above $100K ASV).
• Achieved 204% against plan in FY20 with 66% YoY ASV growth.
• Grew focused partner network from 7 to 23 Commerce focused agencies in region.
• Strengthened partnership with agencies and sold complex deals at $150K+ ASV value.
• Led and coached CSM, PSM and SC resources in region.
• Ensured linearity and forecasting accuracy to align with business line priorities.
• Actively supported #OneAdobe and #WeWinAsOne culture with wider team.

• Enterprise software portfolio including PaaS, IaaS, DBaaS, Database and Middleware.

• Led all engagement with four named enterprises in Toronto, with a team managing full sales cycle.

• Led a wide team of inside sales representatives, value consultants, solutions engineers and business developers.

• Reported into VP, Weekly, Monthly and Quarterly.

• Delivered accurate monthly prospecting and forecasting through effective utilization of business intelligence, whitespace analysis and analyst insights.

• Software portfolio included LinkedIn Learning Solutions and Lynda.com.

• Solely responsible for revenue growth on all accounts in Nordic region for Lynda.com/LinkedIn Learning Solutions platform with a revenue target of $1,4m ARR.

• Accounts in Retail, Higher Education, High Technology, Construction & Engineering including H&M, IKEA, SVT, NETENT etc.

• H1/FY business plan recognized by Senior Director as best practice.

• Decided on and implemented rules of engagement with aligned sales teams, business development and customer success team for improved client adoption and expansion opportunities.

• Identified and initiated x-LOB opportunities with LinkedIn Talent Solutions Enterprise representatives in Nordic Region.

• Asked by Junior Relationship Managers to mentor, coach and shadow.

• Enterprise software portfolio included Eloqua, Responsys, and Oracle Sales Cloud.

• Achieved 136% against quota FY16.

• Initiated, progressed and closed net new Eloqua client with a $640,000 total contract value, replacing Marketo.

• Initiated, developed and led transformational $4.2m opportunity across CRM and ERP. Managed sales team of eighteen across functions answering to a client evaluation team of thirty.

• Held weekly client meetings in the UK to build relationships, progress opportunities and educate prospects.

• Cultivated the Challenger Sales Methodology through
‘Industry Insights Sessions' withing team.
• Asked by Oracle Sales Academy to assess and coach thirty new hires in four week on boarding training ‘Zero-to-60'.
• Tracked KPI's and activities for cross functional team of twelve selling ERP/CX

• Developed, committed and executed on quarterly business plan that was selected as best practice and shared throughout UK org.

• Enterprise software portfolio included Eloqua, Responsys, and Oracle Sales Cloud.

• Achieved 285% against quota FY15.

• Closed 37 deals in one FY across all products.

• Managed deal sizes between $30,000 - $ 450,000 ASV through on site meetings in the Nordics. Biggest deal closed was net new client at $ 216,000 ASV.

• Strategically managed SI relationships to consult clients in their vendor selection process.

• Portfolio included Ruckus Wireless, LanCom, AirTight Networks, Purple Wifi and Aerohive.

• Delivered ROI in first month through new client acquisitions.

• Successfully enabled and managed channel partners and end customers in the Nordic region.

• Made responsible for GTM and launch of new vendor AirTight Networks.

• Generated and fostered partnerships with assigned customers leading to long term business success.

• Business Development for Key Integrators in Sweden, including Cygate, CGI and TDC.

• Identified, prospected, and secured business opportunities to support new revenue growth for the Nordic region.

• Product portfolio included Hosting, Backup, HP Hardware, Cisco Hardware, Apple Computers and Fujitsu SAN.

• Brought in 36 net new clients during first 10 months.

• Awarded spot in management board in recognition of expertise in B2B sales.

• Reported directly to CEO on forecast, sales and territory business plans

• Leveraged previous client relationships to expand service offerings and identified new clients through local networking events and business development.

• Winner Presidents Club FY11

• Product portfolio included Therefore Software, Kofax Software, Canon Hardware and Canon Software.

• Solely responsible for full sales cycle into 150 SMB/MSE accounts.

• Complex consultative solution selling of software and hardware combined, mission critical processes for accounts payable and document management including pre built or bespoke connections to ERP systems.

• Strategized account penetration and owned campaigns around renewals, expansions and net new pipeline.

• Planned and executed marketing events, from idea and planning to execution and review.