ERIKA MAGDER
Summary
Dynamic economic development professional born and raised in Montreal with 20 plus years of diverse experience in both the private and public sectors. Spent 13 years focused exclusively on economic development initiatives. Recognized expertise in investment attraction strategies, lead nurturing, lead generation, and business intelligence. A sought-after conference speaker and trainer, sharing knowledge and insights to empower economic development organizations in achieving their economic goals. Committed to fostering sustainable growth and innovation within communities through strategic planning and collaboration. Board member of leading international IPA in Bermuda.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Executive Vice President Global Sales
ResearchFDI
10.2018 - Current
- Developed a new sales territory selling to Investment Promotion Agencies (IPAs) across Europe, the Middle East, Asia, the U.S., and Canada
- Managed the development of a new service line of training services. Created an online self learning training portal for EDOs on topics related to investment attraction and promotion. Developed and designed the training content, and delivered in person and virtual training in English and French.
- Created an international recognized FDIP Certification and arranged partnerships with associations to offer the certification.
- Built and managed relationships with international economic development associations, WAIPA, IEDC, World Free Zone Association etc.
- Responded to international government RFPs
- Contract negotiations and renewals
- Traveled extensively internationally, meeting growing businesses to promote our B2B and trade services and FDI services
- Managed internationally based business development executives
Director, Business Development
TransPerfect Inc.
06.2010 - 10.2018
- Handled all business development activities within Quebec for the largest language services provider in the world
- Worked clients through the full sales cycle from lead generation through cold calls, to pricing negotiating, contract signing, and after-sales follow up
- Built network of contacts with Fortune 500 companies based in Quebec and with other global enterprises including Merck, Sanofi, TD Bank, BNY Mellon, and Rakuten based in Canada, the U.S.
- Supervised team of business development executives
Executive Director, Research and Client Services
ROI Research on Investment
06.2004 - 06.2010
- Was part of the founding team of first three employees, built lead generation methodology, CRM, and business intelligence tools
- Managed team of lead generators and project managers grew team from 3 to 60 people in 5 years
- Actively participated in FDI attraction through cold calling and other prospecting tools to identify investment projects for our clients and setting one-on-one meeting
- Acted as In-Market Representative for the largest client – the East and West Midlands, UK. As part of that role met with companies and promoted the region as an attractive investment location. Worked leads through the full investment attraction life cycle from identification, meeting, inward visit, to investment
Education
Honours Bachelor of Commerce Degree - International Business Specialization
Queen's University
Kingston, ON06-2003
DEC - Commerce
Dawson College
Montreal, QC06-2000
Skills
- Leading teams
- Organizing and leading workshops
- Stakeholder consultations
- Proposal writing
- Negotiation
- Establishing strategic relationships
- CRMs: Salesforce, Zoho, Hubspot
- Office 365
- Strategic planning and execution
- Business plan development
- Partnership development
Accomplishments
- Developed an internationally recognized FDIP Certification for investment promotion professionals.
- At ResearchFDI built relationships with new organizations that had previously not worked with the company including Montreal International, La Ville de Sherbrooke and many international agencies such as the Thailand Board of Investment.
- Built the team at ROI Research on Investment from 3 to 60 people responsible for hiring, and training lead generation teams. Managed the company's largest clients and traveled extensively representing clients during investment attraction roadshows and at tradeshows. Companies recognized among fastest growing companies in Canada.
Languages
French
Native or Bilingual
English
Native or Bilingual
Certification
FDIP Certification
SPEAKING ENGAGEMENTS
Presented on Various Topics including:
- Rural Economic Development
- Working with site selectors
- Best practices for investor nurturing
- Business retention and expansion
- Important of regional collaboration
- Value proposition development
Timeline
Executive Vice President Global Sales
ResearchFDI
10.2018 - Current
Director, Business Development
TransPerfect Inc.
06.2010 - 10.2018
Executive Director, Research and Client Services
ROI Research on Investment
06.2004 - 06.2010
Honours Bachelor of Commerce Degree - International Business Specialization
Queen's University
DEC - Commerce
Dawson College
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