Erika Cole
Toronto,Canada
Summary
Strategic Marketing Manager with proven experience creating and implementing successful marketing campaigns. Strengths include advanced analytical skills, creativity, and effective cross-functional collaboration. Demonstrated impact driving brand growth through shopper marketing and customer engagement. Expertise in campaign development, brand management, and omnichannel strategies across CPG and DTC organizations.
Overview
7
7
years of professional experience
Work History
Associate Marketing Manager
The Clorox Company
Brampton, ON
01.2025 - Current
- Associate Marketing Manager for GLAD and Hidden Valley Ranch
- Increased sales by 25% through a Canada-wide retailer-exclusive shopper marketing program with a cause partnership. Tailored the retailer brand page, managed and led the design of in-store shelf blades, and coordinated influencer videos.
- Analyze monthly, quarterly, and yearly Nielsen data to surface insights, track category and brand trends, optimize price and promotion, and guide strategy. Create decks and present them to the broader team and leadership.
- Own GLAD’s budget operations, including the tracker, purchase orders, and invoice validation. Closed process gap with Finance and scaled the improved approach across broader Marketing team.
- Work cross-functionally with sales, designers, and demand to support broader campaigns and initiatives. Manage relationships and expectations to ensure deadlines are meant.
- Manage PR and social agency from brief to execution and post. Delivered on time and on budget work and grew social engagement 9% and audience ~23% from Q3 to Q4.
- Worked alongside Project Manager to redo packaging for all Canadian Hidden Valley Ranch SKUs to comply with new Health Canada Mandates and refresh artwork.
Growth & Lifecycle Marketing Manager
Fairgrounds
Toronto, ON
06.2024 - 01.2025
- Rebuilt CRM and developed Klaviyo segmentation for 30,000+ members, improving retention and loyalty.
- Owned email marketing strategy (copy, design briefs, scheduling, reporting) achieving 50%+ open rates and 4%+ click rates.
- Partnered with agency to launch targeted acquisition campaigns, achieving 100+ conversions in 2 weeks at CAC <$6.
- Revamped retail strategy (site redesign, merchandising, paid ads) achieving 500% sales growth and 400% increase in conversion rate.
Growth Marketing Manager
alder apparel
Toronto, ON
06.2022 - 02.2024
- Drove 59% YoY growth in customer acquisition, achieving 2x ROAS on Meta ads and maintaining 3–5x MER.
- Increased Klaviyo leads by 200%+ through lifecycle campaign optimization.
- Directed brand campaigns, seasonal activations, and Shopify storefront optimization, boosting conversion and customer experience.
Digital and Content Marketing Manager
Shoelace Technologies
Toronto, ON
02.2021 - 05.2022
- Reported directly to VP of marketing and sales. Designed and executed all marketing projects, including case studies, sales decks, landing pages.
- Coordinated a major company rebrand, managing the creation of a new website, positioning, and sales materials, ensuring successful product and service launches through effective project management and creative briefs
- Managed the Shoelace blog and a bi-weekly newsletter sent to 20,000+ recipients, achieving a consistent ~25% open rate.
Account Executive
Shoelace Technologies
08.2020 - 02.2021
- Converted prospective clients into active clients with a ~80% success rate via multiple touch points such as video, phone, and email, consistently meeting or exceeding quota.
Paid Media Specialist
Shoelace Technologies
Toronto
01.2019 - 08.2020
- Handled all aspects of Facebook and Instagram ad creation to move new clients from the sales phase into customers with a success rate of over 85%.
- Managed multiple marketing budgets, and devised strategic marketing plans for clients to maximize their ROI and achieve their business objectives.
Community Manager
Fundmetric
Halifax
06.2018 - 01.2019
- Managed all marketing, content, and brand voice for early-stage SaaS.
- Designed fundraising campaigns for clients including WWF Canada.
Education
Bachelor of Commerce - Marketing
Dalhousie University
Halifax01.2018
Skills
- Brand management
- Effective communication
- Data-driven decisions
- Time management
- Budget oversight
- Shopper marketing
- Data analysis (Nielsen)
- Campaign development
- CRM and email marketing
- Paid media strategy
- Team leadership
- Omnichannel marketing
- Problem-solving skills
- Microsoft Office
- Cross-functional collaboration
- Relationship building
References
References available upon request.
Timeline
Associate Marketing Manager
The Clorox Company
01.2025 - Current
Growth & Lifecycle Marketing Manager
Fairgrounds
06.2024 - 01.2025
Growth Marketing Manager
alder apparel
06.2022 - 02.2024
Digital and Content Marketing Manager
Shoelace Technologies
02.2021 - 05.2022
Account Executive
Shoelace Technologies
08.2020 - 02.2021
Paid Media Specialist
Shoelace Technologies
01.2019 - 08.2020
Community Manager
Fundmetric
06.2018 - 01.2019
Bachelor of Commerce - Marketing
Dalhousie University