Erik Anderson
Fountain Valley
Summary
Accomplished Sales Leader experienced in driving new business development and nurturing pivotal client relationships. Achieved revenue growth through strategic business initiatives and effective sales processes while mentoring high-performing sales teams. Focused on advancing organizational growth and enhancing market presence in senior regional or national sales management roles.
Overview
22
22
years of professional experience
Work History
Western Regional Sales Manager- CA, WA, OR, NV, AZ
Nicor Lighting
Fountain Valley, CA
09.2024 - Current
- Consistently met and exceeded sales goals, driving a significant increase in market share and ensuring top-notch customer satisfaction
- Developed strategic sales plans to enhance market share across Western region
- Manage 7 sales agencies in the west fostering skill development and performance improvement
- Led cross-functional teams to implement new product launches and promotional strategies
- Analyzed market trends and customer feedback to inform product development initiatives
LED Commercial Channel Manager- North America
Designers Fountain
Los Angeles, CA
08.2021 - 09.2024
- Oversaw 23 representative agencies, collaborating with electrical distributors and showrooms to enhance business relationships and drive sales growth
- Steered project specifications and quotations, resulting in secured purchase orders and project pipeline
- Directed financial oversight, managing budgets and P&L for commercial and decorative product lines to ensure profitability and strategic alignment
- Collaborated with the product development team to innovate and introduce new lighting fixtures to market
- Orchestrated trade show presentations and led R&D initiatives for all product categories, showcasing innovative solutions and expanding market reach
Western Regional Sales Manager- CA, NV, AZ, OR, WA & HI
EnVision LED / California Lighting Concepts
02.2020 - 08.2021
- Drove revenue growth through strategic optimization of sales channels
- Increased EnVision LED brand visibility and recognition across competitive markets
- Cultivated strong relationships with agencies and distributors to enhance partnership value
- Delivered comprehensive training to agents, distributors, and contractors, ensuring proficiency in EnVision LED product offerings
- Led field market research initiatives, translating market trends into actionable product development ideas
Industrial Equipment Area Sales Manager- Southern CA
Advanced Industrial Solutions
07.2018 - 01.2020
- Implemented strategic client prospecting techniques, resulting in consistent new business acquisition
- Conducted on-site job assessments to deliver tailored specifications for cranes and hoists, enhancing project suitability
- Conducted engaging product demonstrations, and effectively negotiated terms and pricing, achieving win-win outcomes
- Facilitated product demonstrations and negotiated favorable terms and pricing, securing customer satisfaction and project success
- Provided training and technical support to ensure customer confidence in equipment installations, fostering long-term relationships
Regional Sales Manager – Green Creative / ILP Brands – Southern California
Green Creative
10.2017 - 05.2018
- Drove robust sales growth by optimizing and training sales agencies, while strategically expanding representation where necessary
- Sustained pivotal distributor partnerships, accelerating LED lighting projects and enhancing product reach
- Sustained pivotal distributor partnerships, accelerating LED lighting project timelines and expanding product reach
- Collaborated with sales team and rep agencies, securing acquisition of high-profile projects
- Championed Green Creative and ILP at major industry events, creating networking opportunities and strengthening relationships with specialized sales channels
- Designed and delivered impactful product presentations tailored for niche target markets
- Offered strategic insights to the marketing and product management teams, identifying competitive landscapes and recommending innovative solutions
National Account Manager - US
Energy Focus Inc.
04.2016 - 11.2016
- Consistently surpassed profitable sales revenue objectives, driving substantial growth and bottom-line results
- Directed customer engagement initiatives, enhancing existing relationships and generating new business development opportunities
- Leveraged comprehensive knowledge of LED lighting products to convey critical product information, pricing strategies, and cost-saving advantages to stakeholders
- Crafted compelling marketing materials, tailored for targeted national accounts to amplify brand presence
District Sales Manager, Sr. - Southern California
Technical Consumer Products, Inc.
10.2010 - 04.2016
- Executed lighting sales and marketing plans for electrical distributors, enhancing market reach and brand visibility
- Drove business expansion by strategically acquiring new accounts, nurturing existing relationships through targeted engagements such as sales calls, on-site visits, and trade show appearances
- Co-managed 7 pivotal territories in the West region, collaborating with the Sr. DSM team to refine sales training tools for North American markets
- Provided strategic market insights to TCP corporate, identifying emerging trends and product applications, influencing marketing initiatives
- Achievements: Recognized as 'District Sales Manager of the Year' in 2012, swiftly elevated to Sr. DSM by 2013. Entrusted with onboarding and training 15 new team members and played a significant role in regional budgetary and recruitment processes
Industrial Equipment Outside Sales Representative – North East Ohio
Handling Concepts, Inc.
01.2005 - 10.2010
- Excelled in client acquisition and retention, identifying challenges, and introducing tailored solutions, for manufacturing automation
- Identified challenges and presented innovative automation solutions for manufacturing, including overhead cranes, hoists, manipulators, and ergonomic equipment
- Delivered product presentations to key decision makers, facilitating informed purchasing decisions
- Negotiated client contracts ensuring favorable terms and cementing long-term business ties
- Developed and launched marketing strategies to enhance product visibility and brand presence, while strengthening customer relations through training and technical support
Education
Business Marketing / Management, Entrepreneurship
The University of Akron
Akron, OH01-2005
Business Marketing / Management
Robert Morris University
Pittsburgh, PA01-2002
Skills
- Sales coaching
- Product presentations
- Strategic planning
- Territory management
- Industry networking
- Competitive analysis
- Negotiation expertise
- CRM proficiency
Timeline
Western Regional Sales Manager- CA, WA, OR, NV, AZ
Nicor Lighting
09.2024 - Current
LED Commercial Channel Manager- North America
Designers Fountain
08.2021 - 09.2024
Western Regional Sales Manager- CA, NV, AZ, OR, WA & HI
EnVision LED / California Lighting Concepts
02.2020 - 08.2021
Industrial Equipment Area Sales Manager- Southern CA
Advanced Industrial Solutions
07.2018 - 01.2020
Regional Sales Manager – Green Creative / ILP Brands – Southern California
Green Creative
10.2017 - 05.2018
National Account Manager - US
Energy Focus Inc.
04.2016 - 11.2016
District Sales Manager, Sr. - Southern California
Technical Consumer Products, Inc.
10.2010 - 04.2016
Industrial Equipment Outside Sales Representative – North East Ohio
Handling Concepts, Inc.
01.2005 - 10.2010
Business Marketing / Management
Robert Morris University
Business Marketing / Management, Entrepreneurship
The University of Akron