Eric Miller
Vancouver,BC
Summary
A dynamic marketing professional with broad experience in tourism and a holistic understanding of the digital marketing ecosystem. Eager to build industry connections and leverage skills in a managerial role to drive organizational success.
Overview
12
12
years of professional experience
Work History
Manager, Market Insights
Destination Canada
01.2023 - Current
- Strengthen DMO and industry relationships through consistent engagement, ensuring partner satisfaction and maximizing the reach and utility of key DC programs.
- Direct Destination Canada’s annual Global Traveller Research Program, a large-scale survey across 10 international markets that delivers insights to hundreds of travel partners.
- Spearheaded Destination Canada’s Traveller Segmentation Program, including design, change management across partners, creative design, and activation deliverables. Achieved alignment through national webinars, partner briefings, and industry engagement to ensure widespread adoption.
- Develop and deliver actionable insights to inform campaigns and guide market planning, regularly equipping marketing partners with data-driven recommendations that improve targeting and impact.
Senior Researcher
Destination BC
04.2021 - 01.2023
- Spearheaded major research projects including resident, visitor, and stakeholder research for both internal and public usage.
- Presented insights and demonstrated concepts at industry conferences and internal meetings.
- Assisted Destination BC marketing team on key initiatives such as target market selection, brand performance measurement, and travel forecasts.
- Cultivated relationships with key public and private stakeholders.
Strategist - Research and Marketing
Tourism Richmond
04.2018 - 04.2020
- Managed, analyzed, and communicated quantitative and qualitative research to ensure more data-driven and strategic business decisions.
- Presented insights and recommendations in engaging manner to all variety of tourism stakeholders including board members, city officials, and hotel partners.
- Led broad variety of integrated marketing initiatives including both in-house and agency managed campaigns.
Senior Account Manager
Vision Critical Communications
03.2015 - 04.2018
- Managed and moderated all manners of research projects including concept testing, market segmentation, brand positioning, price optimization, discussion forums, and online interviews.
- Managed portfolio of 10 key accounts totaling over $1,000,000 in annual recurring revenue.
Account Coordinator
Spring Advertising
06.2013 - 03.2015
- Spearheaded development and execution of integrated campaigns across digital and traditional media, while managing portfolio of 6 accounts, with resulting 100% retention rate.
- In-house digital expert for web builds, digital marketing, online analytics, SEO, and e-commerce optimization.
Education
Honours Bachelor of Commerce Degree (4.1 GPA) - Marketing
University of British Columbia, Sauder School of Business
2012
Timeline
Manager, Market Insights
Destination Canada
01.2023 - Current
Senior Researcher
Destination BC
04.2021 - 01.2023
Strategist - Research and Marketing
Tourism Richmond
04.2018 - 04.2020
Senior Account Manager
Vision Critical Communications
03.2015 - 04.2018
Account Coordinator
Spring Advertising
06.2013 - 03.2015
Honours Bachelor of Commerce Degree (4.1 GPA) - Marketing
University of British Columbia, Sauder School of Business
Brand Experience (A-Z)
Altice USA, Banana Republic, BC SPCA, Capilano Suspension Bridge Park, Cressey Developments, Coupons.com, Destination BC, Destination Canada, eBay, Essilor, FortisBC, Kwikset, New Hampshire Lottery, Red Bull, Safeway-Albertsons, StubHub, Swim Recruiting, Texas Instruments, Tourism Richmond, YVR Airport Authority.
Systems and Tools Experience
Alchemer, Asana, BERA, Chat GPT, Crunch, DestinationIndex, Environics Envision, Facebook Ads Manager, Forward Keys, Google Ads, Google Analytics, Google Data Studio, Google Search Console, Google Tag Manager, Google Travel Analytics Center, Microsoft Office Suite, Oxford Economics, Qualtrics, Salesforce, Shopify, SPSS, Wix, WordPress, YouGov Platform.
Additional Expertise
Proficient in French, Piano, Creative Writing, Public Speaking.