Summary
Work History
Skills
Languages
Timeline
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Ericka Castro-Tuia

Livermore,CA

Summary

Dynamic sales professional prepared to drive growth and foster strong client relationships. Proven track record in business development, sales strategy, territory management, and revenue generation. Recognized for strategic sales growth and fostering partnerships, resulting in significant revenue increases across diverse markets. Skilled in team collaboration, adaptable to changing needs, and focused on achieving results. Strong leadership, presentation, communication, and negotiation abilities essential for this role.

Work History

Regional Implementation Manager, Northwest

Boost Mobile (Dish Network)
2021 - 2022
  • Responsible for sales implementation programs in Northwest territory (7 states) including new handsets, rate plans, promotions and Retailer compensation
  • Created and managed national training program for all Authorized Retailers (English and Spanish)
  • Presented project updates to senior leadership, highlighting successes and addressing challenges with proposed solutions, ensuring ongoing support for the implementation team's efforts
  • Led a diverse team of professionals in successfully completing complex implementations on time
  • Implemented continuous improvement initiatives that resulted in increased efficiency across various stages of the implementation process

Regional Sales Manager, Northwest

Boost Mobile (Dish Network)
2018 - 2021
  • Responsible for exceeding sales targets for 500+ Authorized Retailers across 7 Northwestern states with $15M in annual sales
  • Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships
  • Developed a successful sales team through rigorous coaching, performance management, and ongoing training resulting in 3 managerial promotions

Territory Sales Manager - San Francisco Bay Area

Cricket Wireless (AT&T)
2013 - 2018
  • Responsible for recruitment and training of all Authorized Retailers
  • Managed build out of 100+ B&M locations from site identification to grand opening
  • Established and maintained 50+ accounts, with $8M annual sales
  • Increased sales revenue by developing and implementing strategic territory plans
  • Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly
  • Set ambitious yet achievable sales targets for the territory team; provided motivation through ongoing coaching and guidance towards goal attainment, resulting in 5 managerial promotions
  • Maintained a deep understanding of industry trends, enabling informed decisions on sales strategies and product offerings

Market Sales Manager, San Francisco Bay Area

Clearwire US
2010 - 2010
  • Recruited and trained 35 Authorized Retailers
  • Developed network coverage strategy alongside engineering team
  • Managed marketing launch plans including advertising and micro-marketing
  • Hired, trained, motivated all sales executives and field representatives

Indirect Sales Director, Los Angeles Market

MetroPCS (T-Mobile)
2002 - 2010
  • Led launch team to recruit and train 150 Authorized Retailers
  • Grew territory to 500+ Authorized Retail locations with $30M annual sales
  • Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team including $2M accessory sales
  • Designed/managed Southern California Master Dealer Program
  • Prioritized channel growth opportunities by filling territory hotspots, recruiting and developing new partnerships
  • Delivered accurate sales forecasts based on thorough analysis of historical data and current trends in order to facilitate informed decision-making at the executive level
  • Managed and motivated team of Sales Managers and Account Executives resulting in 18 promotions

Skills

  • New Business Development
  • Sales Strategy Development
  • Partnership Development
  • Team Leadership
  • Sales Training and Leadership
  • Performance Management
  • Business Analysis
  • Business Process Improvement

Languages

Spanish
Native or Bilingual

Timeline

Regional Implementation Manager, Northwest

Boost Mobile (Dish Network)
2021 - 2022

Regional Sales Manager, Northwest

Boost Mobile (Dish Network)
2018 - 2021

Territory Sales Manager - San Francisco Bay Area

Cricket Wireless (AT&T)
2013 - 2018

Market Sales Manager, San Francisco Bay Area

Clearwire US
2010 - 2010

Indirect Sales Director, Los Angeles Market

MetroPCS (T-Mobile)
2002 - 2010

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Ericka Castro-Tuia