Highly motivated and Results-driven Sales and Operations Manager in the Sports & Entertainment industry with over 8 years of experience leading sales team to record breaking sale numbers. Fiercely competitive in my approach to achieving sales goals and building and maintaining strong customer and client relationships. Extensive knowledge in all aspects of leading a successful sales team and effective in motivating staff to perform at a high level to deliver an exceptional customer and client service experience. Presently seeking a Sales Manager position to leverage my skills and experience to drive business growth and exceed customer expectations.
Overview
9
9
years of professional experience
Work History
Retail & Merchandising Operations Supervisor
Maple Leafs Sports & Entertainment
05.2017 - Current
Team Leadership and Development:
Lead and Manage Staff: Supervise and guide up to 100 staff members, both front of house and back of house, fostering a collaborative and high-performing environment.
Recruitment and Training: Oversee recruitment, interview, train, and develop staff, ensuring alignment with department goals and standards. Conduct regular performance evaluations to identify areas for improvement.
Point of Contact: Serve as the primary point of contact for all staff, addressing questions, resolving issues, and providing ongoing support to ensure smooth daily operations and event execution.
Sales and Customer Experience:
Achieve Sales Goals: Consistently meet and exceed daily sales targets, including units per transaction (UPT), conversion rates, and traffic metrics.
Enhance Customer Experience: Promote product knowledge and department goals through daily team huddles to maximize and enhance customer satisfaction and experience.
Customer Satisfaction: Deliver exceptional service to a high volume of customers, ensuring a positive and engaging experience in a fast-paced sports and entertainment environment.
Issue Resolution: Address and resolve customer issues promptly and professionally, ensuring satisfaction and retention. Leverage problem-solving skills to implement effective solutions and use customer feedback to identify and prevent recurring issues.
Data and Business Analysis:
Retail and Event Analytics: Analyze sales trends, customer engagement, and operational metrics to uncover insights and drive performance improvements.
Strategic Reporting: Create detailed reports and forecasts on the impact of major events and promotional activities, guiding strategic decisions and optimizing future merchandising and sales strategies.
Event Coordination and Management:
Special Events and Activations: Collaborate with brands (e.g., Coca-Cola, OLG, Ford, Adidas, Nike) to coordinate and manage high-profile events such as in-store signings, concert tours, and other special occurrences (NHL All-Star, NBA All-Star, esports tournaments, and cross brand collaborations etc.)
In-Store Launches and Promotions: Organize and coordinate in-store launches and promotional events for holidays and seasonal sales, managing all project elements within designated timeframes.
Daily Operations Management:
Operational Oversight: Manage daily operations across front and back of house, ensuring efficient workflows, timely task completion, and adherence to company policies.
Staff Scheduling: Efficiently manage staff schedules to ensure optimal coverage during peak times and special events, balancing operational needs with employee availability and labor cost management.
Resource Allocation: Maintain and effectively control costs through economical utilization of personnel, materials, and equipment, optimizing operational efficiency.
Partner and Customer Relations:
Cultivate and maintain strong relationships with key partners while cross-collaborating with internal departments to drive retail opportunities and enhance collaborative event activations.
Build lasting connections with season seat holders, providing personalized service and support to ensure their satisfaction, loyalty, and continued engagement with our teams and brands.
Lead Sales Associate
Maple Leafs Sports & Entertainment
08.2015 - 05.2017
Ensure high levels of customer satisfaction through excellent sales service
Assess customers’ needs and provide assistance and information on product features
Actively seek out customers in store
Build productive trust relationships with customers
Team up with different departments to ensure proper customer service
Act as an ambassador of the Toronto Maple leafs, Toronto Raptors and other MLSE teams by conducting myself in a manner that heightens the public’s view of all the MLSE organizations.