Erica Horsfield
Qualicum Beach,BC
Summary
Dynamic marketing professional with extensive experience in creative design, communications, and early childhood development. I bring a unique blend of skills in marketing strategy, graphic design, and crafting, underpinned by a deep passion for creating engaging educational resources. Proficient in Adobe, Canva, and Microsoft Publisher, I excel at transforming ideas into visually captivating materials. My background includes hands-on work in early childhood environments, where I've applied my creativity to support curriculum development and child-focused initiatives. Highly resourceful and detail-oriented, with a knack for DIY projects and crafting, I am committed to using my skills to develop meaningful, culturally aware resources. Known for my strong communication abilities, both written and verbal, I thrive in collaborative settings and am prepared to lift and manage physical tasks when needed.
Overview
10
10
years of professional experience
Work History
Marketing Manager
Harris Oceanside GM
Parksville, BC
07.2023 - 08.2024
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
ECE Assistant
Into The Woods Childcare
Qualicum Beach, BC
04.2023 - 10.2023
- Facilitated small group instruction under lead teacher supervision, helping students grasp complex concepts more easily.
- Organized classroom materials effectively to optimize space utilization while keeping resources readily accessible.
- Enhanced learning experiences by incorporating age-appropriate educational materials and activities.
- Provided one-on-one support to struggling students, helping them develop problem-solving skills and build confidence.
- Supported lead teachers in implementing individualized education plans for special needs students.
- Assisted lead teachers in conducting ongoing assessments of student performance, identifying areas for growth or intervention as needed.
- Developed strong relationships with parents through frequent communication, fostering a supportive home-school connection.
- Applied play-based strategies to provide diverse approaches to learning.
- Collaborated with instructors to develop engaging lesson plans.
Responsible Adult /ECE Assistant
Little Gems & Little Star Childcare Centres
Qualicum Beach, BC
04.2021 - 08.2022
- Prepared instructional materials for classroom use, ensuring they were aligned with curriculum objectives.
- Managed daily classroom routines efficiently, ensuring smooth transitions between activities and maintaining orderliness.
- Established rapport with young learners quickly, building trust and respect necessary for effective teaching relationships.
- Collaborated with fellow ECE assistants to create a positive and nurturing environment for children''s growth.
Resource Development Coordinator
Nanaimo Child Development Centre
Nanaimo, BC
07.2014 - 09.2019
- Evaluated effectiveness of fundraising strategies, adjusting tactics as needed to optimize results based on performance metrics.
- Strengthened community partnerships through participation in networking events and active collaboration with other organizations.
- Developed comprehensive resource development plans, outlining goals, objectives, and timelines for success.
- Organized special events to engage donors and cultivate relationships, resulting in increased support for programs.
Education
BBA - Marketing Communications Managment
Camsoun
Victoria, BC06-2012
Skills
- Digital marketing
- Adobe, Illustrator, Publisher etc
- Strong Computer Skills
- Social media marketing
- Staff management
- Parent-teacher communication
- Sensory activities
- Small group instruction
- Gross motor skills
- Resource creation
- Artistic techniques
- Student engagement
- Materials management
Languages
English
Native or Bilingual
Spanish
Limited Working
Timeline
Marketing Manager
Harris Oceanside GM
07.2023 - 08.2024
ECE Assistant
Into The Woods Childcare
04.2023 - 10.2023
Responsible Adult /ECE Assistant
Little Gems & Little Star Childcare Centres
04.2021 - 08.2022
Resource Development Coordinator
Nanaimo Child Development Centre
07.2014 - 09.2019
BBA - Marketing Communications Managment
Camsoun