Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Erica Horsfield

Qualicum Beach,BC

Summary

Dynamic marketing professional with extensive experience in creative design, communications, and early childhood development. I bring a unique blend of skills in marketing strategy, graphic design, and crafting, underpinned by a deep passion for creating engaging educational resources. Proficient in Adobe, Canva, and Microsoft Publisher, I excel at transforming ideas into visually captivating materials. My background includes hands-on work in early childhood environments, where I've applied my creativity to support curriculum development and child-focused initiatives. Highly resourceful and detail-oriented, with a knack for DIY projects and crafting, I am committed to using my skills to develop meaningful, culturally aware resources. Known for my strong communication abilities, both written and verbal, I thrive in collaborative settings and am prepared to lift and manage physical tasks when needed.

Overview

10
10
years of professional experience

Work History

Marketing Manager

Harris Oceanside GM
07.2023 - 08.2024
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.

ECE Assistant

Into The Woods Childcare
04.2023 - 10.2023
  • Facilitated small group instruction under lead teacher supervision, helping students grasp complex concepts more easily.
  • Organized classroom materials effectively to optimize space utilization while keeping resources readily accessible.
  • Enhanced learning experiences by incorporating age-appropriate educational materials and activities.
  • Provided one-on-one support to struggling students, helping them develop problem-solving skills and build confidence.
  • Supported lead teachers in implementing individualized education plans for special needs students.
  • Assisted lead teachers in conducting ongoing assessments of student performance, identifying areas for growth or intervention as needed.
  • Developed strong relationships with parents through frequent communication, fostering a supportive home-school connection.
  • Applied play-based strategies to provide diverse approaches to learning.
  • Collaborated with instructors to develop engaging lesson plans.

Responsible Adult /ECE Assistant

Little Gems & Little Star Childcare Centres
04.2021 - 08.2022


  • Prepared instructional materials for classroom use, ensuring they were aligned with curriculum objectives.
  • Managed daily classroom routines efficiently, ensuring smooth transitions between activities and maintaining orderliness.
  • Established rapport with young learners quickly, building trust and respect necessary for effective teaching relationships.
  • Collaborated with fellow ECE assistants to create a positive and nurturing environment for children''s growth.

Resource Development Coordinator

Nanaimo Child Development Centre
07.2014 - 09.2019
  • Evaluated effectiveness of fundraising strategies, adjusting tactics as needed to optimize results based on performance metrics.
  • Strengthened community partnerships through participation in networking events and active collaboration with other organizations.
  • Developed comprehensive resource development plans, outlining goals, objectives, and timelines for success.
  • Organized special events to engage donors and cultivate relationships, resulting in increased support for programs.

Education

BBA - Marketing Communications Managment

Camsoun
Victoria, BC
06-2012

Skills

  • Digital marketing
  • Adobe, Illustrator, Publisher etc
  • Strong Computer Skills
  • Social media marketing
  • Staff management
  • Parent-teacher communication
  • Sensory activities
  • Small group instruction
  • Gross motor skills
  • Resource creation
  • Artistic techniques
  • Student engagement
  • Materials management

Languages

English
Native or Bilingual
Spanish
Limited Working

Timeline

Marketing Manager

Harris Oceanside GM
07.2023 - 08.2024

ECE Assistant

Into The Woods Childcare
04.2023 - 10.2023

Responsible Adult /ECE Assistant

Little Gems & Little Star Childcare Centres
04.2021 - 08.2022

Resource Development Coordinator

Nanaimo Child Development Centre
07.2014 - 09.2019

BBA - Marketing Communications Managment

Camsoun
Erica Horsfield