ERICA HERNANDEZ
Sunnyvale
Summary
Proven leader and seasoned General Manager with over18 years at JOANN, adept at building high-performing teams and developing talent. Excelling in driving profitable sales and ensuring customer satisfaction, I’ve successfully managed multi-site operations and acted as an interim District Manager, overseeing10-20 stores. Skilled in financial analysis and team coaching, I consistently achieve and exceed company objectives.
Overview
20
20
years of professional experience
Work History
Experience Manager
Ulta Beauty
Sunnyvale
03.2025 - Current
- Manage daily business operations including budgeting, staffing, scheduling, inventory control, customer service, salon/services and sales.
- Drive performance, develop people and process excellence.
- UKG/WFM-Effective scheduling and coding. Utilizing tools to maximize productivity and exceed sales goals.
- Staff recruitment, training, and performance evaluations.
General Manager
JOANN
05.2006 - Current
- Multi site GM/ Interim District Manager (Oversee10-20 stores)
- As GM I ensured my team was meeting all metrics/company objectives and as Acting DM I ensured the district met those goals collectively
- Recruit team members to maintain adequate staffing levels.
- Recruit key positions (Store managers/Assistant store manager and Supervisor positions)
- Coach and mentor support for employees at all levels of the organization
- Assessed team member performance through formal reviews
- Establish employee development plans, setting clear expectations for reaching desired results.
- Produce effective schedules
- HR liaison
- Drive profitable sales
- PNL + company specific metrics to evaluate financial performance at store, district and regional level
- Internal Audits and compliances
- Asset protection
- 18+ years customer service
- Track and monitor store/district performance in customer satisfaction.
Skills
- Results driven leader
- Seasoned General Manager
- High performing team builder
- Talent development advocate
References
Melissa Davis (253)334-9444
Amy Penaloza (408)807-8149
Timeline
Experience Manager
Ulta Beauty
03.2025 - Current
General Manager
JOANN
05.2006 - Current