Erica Hankins
12536 Rubens Ave., Los Angeles
Summary
Results-driven Tour Marketer bringing progressive background in live entertainment. Natural leader with exceptional skills in client relations. Manages competing priorities with organized and resourceful approaches.
Overview
12
12
years of professional experience
Work History
Tour Marketing Manager
Live Nation Entertainment
10.2022 - Current
- Serve as the main contact for both artist teams and internal teams, fostering trusted relationships over ~49 completed tours.
- Approach each team with initiatives that reflect their artist-specific tone, values, and goals to avoid 'copy-paste' marketing.
- Proactively engage in side projects that benefit the broader marketing team from process improvements to enhancing collaboration.
Tour Marketing Coordinator
Live Nation Entertainment
08.2021 - 09.2022
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Utilized market trends and target audience statistics to effectively and appropriately market 42 tours.
- Established nuances of possesses for both new and pre-existing C&T advertising budgets.
Marketing Coordinator
Live Nation Entertainment
12.2018 - 12.2020
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Organized street team and grassroots marketing efforts for various venues.
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
Marketing Assistant
First Avenue Productions
02.2017 - 11.2017
- Maintained all social media platform inboxes to keep brand messages consistent across 4 venues.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Investigated and resolved customer inquiries and complaints quickly.
Promotions Assistant
Cumulus Media (KXXR)
10.2013 - 12.2019
- Supervised multiple projects from start through delivery by prioritizing needs and delegating assignments.
- Analyzed and reported social media and on-air marketing campaign results.
- Handled on-site promotions at events, stores and other locations representing clients.
Education
Associate of Arts -
Anoka-Ramsey Community College
Coon Rapids, MN2012
Timeline
Tour Marketing Manager
Live Nation Entertainment
10.2022 - Current
Tour Marketing Coordinator
Live Nation Entertainment
08.2021 - 09.2022
Marketing Coordinator
Live Nation Entertainment
12.2018 - 12.2020
Marketing Assistant
First Avenue Productions
02.2017 - 11.2017
Promotions Assistant
Cumulus Media (KXXR)
10.2013 - 12.2019
Associate of Arts -
Anoka-Ramsey Community College
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