Erica Dumka
Edmonton,AB
Summary
High-performing Social Media Manager with solid experience in networking, marketing and crisis management. Adept in creating and implementing effective communication strategies. Collaborative and committed to nurturing relationships with stakeholders, media and clients.
Overview
3
3
years of professional experience
Work History
Social Media Manager
Unikorn Agency
08.2022 - Current
- Fostered positive relationships with key business journalists in national and trade publications.
- Managed editorial calendars and rescheduled PR events and meetings.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Analyzed and reported social media and online marketing campaign results.
- Developed and implemented tracking systems to measure results of posts and campaigns.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Increased customer engagement through social media.
Live Chat Agent
Palaver Agency
02.2020 - 08.2022
- Cultivated relationships with new customers and maintained good partnerships with existing clients.
- Recommended, selected and helped locate and obtain out-of-stock product based on customer requests.
- Resolved customer complaints by identifying problems, suggesting solutions and implementing corrective action.
- Promoted superior experience by addressing customer concerns, demonstrating empathy, and resolving problems swiftly.
Education
Associate of Applied Science - Business
NAIT
Edmonton, AB09.2019
Skills
- Social Media and Promotions
- Marketing Analytics
- Electronic Circuits
- Competitor Review
- Content Generation
- Sales
- Facebook, Instagram, LinkedIn
- Audience Engagement
- Attention to Detail
- Social Ad Campaigns
- Time Management
- Critical Thinking
Timeline
Social Media Manager
Unikorn Agency
08.2022 - Current
Live Chat Agent
Palaver Agency
02.2020 - 08.2022
Associate of Applied Science - Business
NAIT
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