Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Timeline
Generic

Eric Wence

Upland

Summary

Dynamic Sales & Marketing Coordinator at Optima Care Home Health, recognized for driving a 120% increase in census through strategic outreach and relationship building. Proficient in CRM and bilingual communication, I excel in event marketing and cross-functional collaboration, consistently achieving exceptional results in patient-centered care and community engagement.

Overview

5
5
years of professional experience

Work History

Operations Lead

LA EZKINA GRILL & CANTINA
Walnut Creek
07.2024 - Current
  • Executed community-facing launch of full-service Mexican restaurant, establishing strong brand identity.
  • Designed and implemented local marketing strategy, featuring events, tastings, and creative campaigns.
  • Oversaw training and scheduling, enhancing customer service practices that support provider engagement.

Sales & Marketing Coordinator

Optima Care Home Health
11.2020 - Current
  • Increased census by over 120% across key SNF and hospital accounts, including City of Hope, achieving highest revenue in company history.
  • Conducted regular outreach to Directors of Rehab, case managers, and social workers to convert referrals into active admissions.
  • Executed territory marketing campaigns, in-services, and lunch-and-learns to promote therapy programs and home health services.
  • Managed referral pipelines and coordinated with intake/admissions to support clinical team and resolve provider concerns.
  • Established trust with new facilities as first point of contact, converting cold leads through strategic storytelling.

Bar Team Member

BAR MIRATE
Los Angeles
01.2024 - 04.2025
  • Worked in one of the Top 50 Bars in the U.S.; strengthened ability to multitask, lead under pressure, and maintain professional communication with guests and peers.
  • Continued advocacy for hospitality tools (Toast POS), reinforcing comfort with healthcare marketing technology

Education

NREMT - Emergency Medicine

NCTI
Livermore, CA
01-2016

High School Diploma -

Rancho Cucamonga High School
Rancho Cucamonga, CA
01-2012

Skills

  • Referral development and census growth
  • Hospital outreach and discharge planning
  • Skilled nursing and rehab management
  • Patient-centered communication and intake support
  • Event marketing and community engagement
  • CRM, Salesforce, and G-Suite proficiency
  • Post-acute care coordination
  • Bilingual communication (English and Spanish)
  • Territory strategy and outreach campaigns
  • Cross-functional team collaboration

Languages

English
Native/ Bilingual
Spanish
Full Professional

Accomplishments

  • TOP LIASON ACROSS ALL AGENCIES WITHIN THE COMPANY
  • TOP ACCOUNT CONTRIBUTER
  • MOST BENEFICIAL ACCOUNTS

Timeline

Operations Lead

LA EZKINA GRILL & CANTINA
07.2024 - Current

Bar Team Member

BAR MIRATE
01.2024 - 04.2025

Sales & Marketing Coordinator

Optima Care Home Health
11.2020 - Current

NREMT - Emergency Medicine

NCTI

High School Diploma -

Rancho Cucamonga High School

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Eric Wence