Eric Shepard

Labeltronix

04.1993 - 02.2025

Started a business (Labeltronix) with $15,000 on a credit card and grew it for 29 years to 23 million in annual sales and employing 80 people. We sold the company in 2022 to AWT. Labeltronix sold a serviced label printing systems at the beginning and added a label manufacturing operation after 10 years. The label printing operation became an award winning facility for innovation and quality.
My role in the start up and growth varied through the years. My primary responsibilities included acquiring new clients, customer service, sales management, marketing, leadership, mentoring, communications, testing new markets.
A major contribution to my company was introducing, implementing, measuring, communicating an on-going One Page Business plan (OPBP).
An additional contribution to my company was the introduction and creation of a Blue Ocean Strategy (based on the book by the same name) for our manufacturing operation. This strategy helped us differentiate ourselves from our competitors and add value to our business model.
My strengths are sales, marketing, leadership, management, communications, customer service, OPBP creation and usage, creating a healthy company culture, customer profiling and acquisition.
Over the years we hired people to complement our weaknesses. My weaknesses are computer technology, accounting, technical operations.

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