Hi, I’m
ERIC RADFORD
Maple Ridge,BC
Summary
Focused and passionate everyday; I am successful in building and growing professional relationships by ensuring customers feel important, and understand that I WORK for them in producing the best products and solutions for their needs and wants. Strategic thinker with vision to innovate, create, implement and manage new products and services while bringing a great amount of passion and energy to the market. Fully engaged; Support my team and company growth, wins and losses. Experienced in channel marketing and distribution in collaboration with Brand VP's, Product Team, Marketing, PR, Own Retail, Finance, Supply Chain, and Customer Service. Proudly wears the company name on my sleeve and consistently works with a sense of urgency to create a "Win Now" and "Win Often" attitude.
Overview
22
years of professional experience
Work History
Leaf Filter
District Event Marketing Manager
07.2023 - Current
Job overview
- Responsible for the Event Marketing Team as well as scheduling key people for key events
- In charge of hiring, firing, onboarding, and training of all new marketers
- Responsible for booth presentation and ensuring quality of our brand is strongly represented as well as executed properly
- Demonstrating a strong lead by example leadership to ensure quality team moral
DAP Canada
Territory Sales Manager
04.2018 - 10.2023
Job overview
- Executed training and development in all Home Depot, Rona, and Lowes locations in BC presenting new products and comparisons to competitors
- Introduced and facilitated KPI's for the Territory Managers for each region in Canada
- Created training tools for sales associates to assist in the selling techniques, knowledge and overall confidence to be able to inform their consumer
- Responsible for merchandising opportunities to maximize the customer experience on shelf as well as creating leverage points off shelf
ARC Canada
District Manager
11.2016 - 01.2018
Job overview
- Protected $18M in business my first 6 weeks in the role
- Submitted weekly and monthly reports to the National Manager to advise of wins, possible wins, new projects, and forecasting any future sales and projects
- Hired, Built and facilitated KPI structure for agency group - Met with all major distributors and dealers to initiate sales goals
- Built, maintained, and repaired relationships with chain restaurants, key distributors, and sales representatives to facilitate and teach the differences between products as well as finding new and innovative ways to 'go to market'
- Successfully promoted new products and technology as well as quoting pricing and cost effective way to penetrate the market
- Hired, trained and managed an agency group in Alberta to ensure additional market share growth through increased penetration
- Initiated and facilitated product knowledge sessions with key decision makers to establish strong relationships as well as growing overall product awareness
Bacardi / Southern Glazers
Territory Manager
10.2015 - 11.2016
Job overview
- Facilitated training and development for all brands at all on and off premise locations
- Visited key retail locations which included the #1 and #3 privately owned stores in the province, as well as the #2 and #5 government stores
- Created programming for the customer in order to increase sales and the overall bottom line for both the customer and the company
- Represented strong global brands such as, Bacardi, Grey Goose, and Bombay
Libbey Inc.
District Sales Manager
03.2010 - 05.2015
Job overview
- Built and maintained strong relationships with chain restaurants as well as key distributors to increase market share
- Facilitated sales goals with all major distributors and dealers
- Travelled and collaborated with distributor sales representatives to assist with product knowledge in support of key accounts as well as to gain additional distribution
- Submitted monthly reports as well as monthly budgets to the National Manager - Professionally exhibited and promoted new, seasonal, innovative, and cost effective products to the end users and the distributors at trade shows and key events
Beam Global
Sales Representative
12.2007 - 03.2010
Job overview
- Established stronger relationships then my competitor in order to grow my brands and market share in my territory
- Analyzed competitive product offerings in terms of features, benefits, price points, and incentives to ensure I was getting the best return on my investment
- Worked collaboratively to fulfill commitments with Brand Ambassadors to guarantee brand recognition in both retail and on premise locations
- Hired, managed, and trained all promotional staff to ensure consistent product knowledge was given in both retail and on premise locations
- Received National recognition for distribution efficiency, product presence, awareness gaining 100% distribution in my territory
- Created a challenge to make Bourbon 'cool' within the city at local pubs, patios, and night clubs to solidify strong market share growth
Boston Pizza International
Corporate Trainer
09.2002 - 12.2007
Job overview
- Facilitated training for franchisees and management at the Boston Pizza training centre
- Assisted in formatting and executing a NEW train program which maximized the time at store level
- Trained and developed over 1600 new team members in the Front of House as well as the Heart of House
- Set staffing levels through projected sales and marketing analysis to ensure a smooth restaurant opening
- Conducted deficiency reports to ensure construction was completed up to the standards required
Education
NACIManitoba
Grade 12 Graduate
BCIT
Business Management Certificate
11.2024
University Overview
In Progress
Skills
- Communication skills
- Interpersonal skills
- Leadership
- Relationship building
- Creative thinking
- Collaboration
- Sales
- Advertising
- Promotional campaigns
- Brand awareness
- Market share
- Training and development
- Product knowledge
- Customer experience
- Team building
- Lead by example
Languages
English
Professional Working
Timeline
District Event Marketing Manager
Leaf Filter
07.2023 - Current
Territory Sales Manager
DAP Canada
04.2018 - 10.2023
District Manager
ARC Canada
11.2016 - 01.2018
Territory Manager
Bacardi / Southern Glazers
10.2015 - 11.2016
District Sales Manager
Libbey Inc.
03.2010 - 05.2015
Sales Representative
Beam Global
12.2007 - 03.2010
Corporate Trainer
Boston Pizza International
09.2002 - 12.2007
NACI
Grade 12 Graduate
BCIT
Business Management Certificate
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