Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Eric Piasta

Edmonton,AB

Summary

Industrious Business Development Manager willing to work long hours and put in miles to transform mediocre territories and verticals into successful enterprises. Enthusiastic about meeting with customers, promoting products and driving revenue growth. Proven success in business development and new market cultivation. Results-oriented Territory Sales Manager with high energy levels and passion for customer service and sales. Polished in increasing sales volume by developing business opportunities and implementing effective sales programs. Critical thinker possessing first-rate multitasking, problem- solving and communication skills.

Overview

12
12
years of professional experience

Work History

Territory Sales Manager

Nespresso Canada
02.2021 - Current
  • Delivered customized proposals to high level executives in both the HORECA and Office Coffee segments. Delivered tailored demonstrations of our products and serviced to customers.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Significantly increased Prairies 18-month rolling NNS with strategic territory expansion and acquisition of 22 new customers, with 5 being significant regional key accounts in excess of $200,000 of yearly NNS.
  • Surpassed targets by a total of 135% on new acquisition and farmed existing clients with a growth rate of 256%.
  • Spearheaded efficient resolutions for wide-ranging customer issues to offer outstanding service and maintain high customer satisfaction.
  • Led targeted training programs to educate staff on product benefits and service capabilities.
  • Attracted new clientele and developed customer relationships by hosting product focused events as well as lunch & learn events.

International Sales Manager

SMAI
08.2016 - 12.2020
  • Established wholesale relationships with local resellers in 10 new countries to expand our global sales by 65%. Increasing the total International Revenues to over $10 Million AUD
  • Co-managed our online store via shopify, working to increase sales, expand product catalog as well as enhance customer experience.
  • Expanded our online sales in Australia by 25% by partnering with new marketplaces including Amazon, Mydeals, Kogan and Target. Generating an additional $3 Million AUD in annual revenue.
  • Also helped to expand all digital marketing assets including all advertising channels including Google adwords, Facebook Advertising as well as targeting video sales content on instagram.
  • Developed and implemented direct expansion plan into USA market. Including establishing accounts with various retail channel partners and wholesale resellers such as Walmart, Dicks Sporting Goods and Costco
  • Direct involvement in developing distribution and warehousing network within North America.
  • Managed the ongoing sales and marketing support of our global reselling team of over 50 agents.
  • Held monthly presentations to Directors and CEO regarding overall sales metrics and country by country product performance.
  • Developed weekly presentations to prospective buyers and current agents regarding updates to SMAI Products and strategies.
  • Involved in the creation of both sales and marketing plans for North America as well as yearly marketing budgets pertaining to the region

Territory Manager - Sales and Service

Metrie
04.2014 - 12.2015
  • Managed a territory of northern Alberta encompassed over 150 individual store accounts, with monthly sales targets ranging from $750k – $1M.
  • Exceeded yearly sales targets by 152% year over year.
  • Managed client relationships with current store accounts including bi-monthly visits to discuss sales and marketing strategies as well as new product developments.
  • Developed and implemented instore merchandising including endcaps, marketing layouts, and planograms for efficient product displays.
  • Involved in establishing yearly budgets for the territory as well as monthly and yearly sales targets.
  • Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
  • Created and presented monthly financial reports to regional sales director as well as quarterly reports for company executives.

North American Demo Marketing Manager

Vega
01.2013 - 04.2014
  • Managed a multi-million dollar in-store demonstration marketing program. Spanned over 1000 locations across North America
  • I was the point of contact with our 500+ team of demo representatives and Account Managers throughout North America. I helped to coordinate all the resources and training documents needed to have each individual Vega Demo run smoothly in retail stores throughout North America.
  • This program helped with the rapid growth of the organization over this period with sales increasing over 325%.
  • Lead weekly strategic sales calls with all account managers as well as product educational presentations with demo reps.
  • Involved in the analysis and reporting of our expansive demo team and put forth recommendations for continual improvement and industry leading standards.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Managed the sourcing of the companies $2M promotional products, including the negotiations, design and logistics.


Education

Bachelor of Commerce - Management / Marketing

Macewan University
Edmonton, AB
09-2011

Masters of International Business -

Sydney School of Businesss
Sydney, Australia
09-2017

Skills

  • Relationship building and Management
  • Polished Negotiation and Presentation skills
  • Strong sense of intrapreneurship
  • Creativity and problem-solving
  • Sales Process Management
  • Strong Cross-Functional Collaborator
  • Excellent Verbal and Written communicator

Accomplishments

  • Presidents Club over the past 3 years with Nespresso Canada.
  • Top sales person in Canada in 2024 based on New Net Sales.
  • Surpassed yearly targets by 35-60% over the past 3 years with Nespresso Canada
  • Signed the largest office deal in the companies history in 2024.
  • Increased global sales by 35% expanding into 10 new countries while with SMAI.

Timeline

Territory Sales Manager

Nespresso Canada
02.2021 - Current

International Sales Manager

SMAI
08.2016 - 12.2020

Territory Manager - Sales and Service

Metrie
04.2014 - 12.2015

North American Demo Marketing Manager

Vega
01.2013 - 04.2014

Bachelor of Commerce - Management / Marketing

Macewan University

Masters of International Business -

Sydney School of Businesss

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Eric Piasta