Erick Pastrana
Costa Mesa,CA
Summary
Results-driven professional skilled in driving sales and improving store performance. Achieved over $7M in sales as Store Director while fostering a collaborative team environment focused on customer satisfaction and operational efficiency.
Overview
7
7
years of professional experience
Work History
Store Director
Laderach Chocolatier Suisse
Costa Mesa, CA
07.2025 - Current
- Managed daily operations to ensure seamless customer experiences.
- Led the top-performing U.S. store to a record-breaking year, generating over $7M in sales during fiscal year 2025–2026.
- Trained and developed team members on product knowledge and sales techniques.
- Implemented inventory management systems to optimize stock levels.
- Enhanced visual merchandising strategies to boost store appeal.
- Monitored sales performance and identified opportunities for improvement.
- Exceeded company targets consistently through proactive monitoring of KPIs and execution of corrective action plans when needed.
- Managed payroll administration for all employees in alignment with company policies and budgetary guidelines.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
Deputy Director
Laderach Chocolatier Suisse
Costa Mesa, CA
08.2025 - 06.2026
- Facilitated operational improvements by streamlining inventory management processes.
- Assisted in managing supply chain logistics, optimizing delivery schedules and reducing lead times.
- Monitored performance metrics, analyzing trends to identify areas requiring attention or improvement.
- Fostered a positive work environment by promoting collaboration, transparency, and open communication among team members.
- Oversaw daily operations, ensuring alignment with company goals and adherence to brand standards.
Sales Lead Keyholder
Laderach Chocolatier Suisse
Costa Mesa, CA
04.2024 - 06.2025
- Supervised sales team to achieve daily revenue targets and enhance customer satisfaction.
- Completed store opening and closing procedures.
- Utilized expert product knowledge to assist customers in making informed purchasing decisions.
- Trained and mentored new employees.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
Assistant Store Manager
Guitar Center
Orange, CA
05.2019 - 03.2023
- Collaborated with management to create promotional campaigns that increased foot traffic and customer retention.
- Oversaw cash management processes, ensuring accuracy in transactions and minimizing discrepancies.
- Developed and implemented merchandising strategies to enhance product visibility and drive sales.
- Conducted regular staff performance evaluations, providing feedback to foster professional growth and development.
- Rotated merchandise and displays to feature new products and promotions.
- Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
Skills
- Sales leadership
- Brand awareness
- Staff leadership
- Business development
- Accounting and finance reporting
Accomplishments
- Achieved the #1 national store ranking within 1 year.
- Achieved record-setting gross sales year over year across 3 years in leadership.
- Managed a business that exceeded company expectations in every category during the entirety of tenure.
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Deputy Director
Laderach Chocolatier Suisse
08.2025 - 06.2026
Store Director
Laderach Chocolatier Suisse
07.2025 - Current
Sales Lead Keyholder
Laderach Chocolatier Suisse
04.2024 - 06.2025
Assistant Store Manager
Guitar Center
05.2019 - 03.2023