
Dynamic business development lead with proven success in enhancing client relationships and driving business growth. Expertise in problem-solving, project management, and competitive analysis to deliver strategic proposals.
Transitioned CaesarsTea from a retail operation to a wholesale distribution concept serving major retailers including: Loblaws, Metro, Sobeys, Costco, Walmart.
Sales manager to agents located nationally, with the proper support for their accounts needs.
Ensured that product logistics constantly monitored and that all customers were not out of stock.
Developed guerrilla marketing strategies for a variety of customer types: grocery stores, boutiques and restaurants.
Selling and support of license (NHL, Disney) and private label (Costco, Walmart, Reitmans) including the development of specialized licensed products for different target markets and resellers.
Developing products with factories in China and Bangladesh, including leveraging technologies for new applications (leggings plus sized or sex shop garments).
Managed 70% of the company's sales personally.
Curated product line to 100 SKUS being sold to over 500 NEW accounts nationally.
Worked with factories to create new products to remain innovative and competitive with other commodity players.