Resourceful and bilingual digital marketing freelancer with a background in Business Technology Management and Entrepreneurship. Experienced in running small-scale social media ad campaigns, setting up customer engagement tools like chatbots, and creating content strategies for local businesses. Strong communicator and fast learner with hands-on experience in team environments and client-facing roles. Currently developing technical and analytical skills through real-world projects and CCNA training.
Overview
4
4
years of professional experience
Work History
Freelance Digital Marketing Consultant
Freelance Digital Marketing Consultant
11.2023 - Current
Planned and executed awareness campaigns for nonprofit clients, including Million Little Miracles Foundation, reaching over 3,000 people across social media platforms
Designed and deployed custom lead qualification chatbots (Tidio, ManyChat), improving customer engagement and reducing manual interactions by 60%
Produced 10+ short-form promotional videos, including media for the August 30 Gala, resulting in a 25% increase in online engagement for the event
Monitored content performance (views, shares, reach) to inform messaging and adjust creative direction
Team Manager - Kitchen Operations
Popeyes Louisiana Kitchen
03.2022 - 10.2023
Supervised a team of 10 employees and cut service times by 20% through shift optimization
Reduced food waste by 15% through proactive stock control and kitchen coordination
Onboarded and coached 15+ new hires, improving team readiness and consistency by 30%
Applied leadership and process skills that later supported client-facing freelance work
Customer Service & Self-Checkout Associate
Walmart Canada
07.2021 - 02.2022
Assisted an average of 100+ customers per shift at self-checkout, ensuring smooth and efficient service flow
Resolved issues and supported customers with transactions, improving satisfaction and reducing wait time by 15%
Provided frontline assistance and product guidance, contributing to a positive shopping experience
Maintained a clean and organized self-checkout area, supporting store image and operational standards
Recognized by supervisors for proactive attitude and ability to handle multiple service points under pressure
Education
Bachelor of Commerce (BCom) - Business Technology Management & Entrepreneurship
Telfer School of Management - University of Ottawa
Ottawa, ON
Skills
Digital Marketing
Social Media Advertising
Customer Engagement Tools
Chatbots
Content Strategy
Communication
Teamwork
Client-facing Skills
Technical Skills
Analytical Skills
CCNA Training
Distinctions And Certifications
Winner - eHub RevUp Program, University of Ottawa, 03/01/24, Selected among 100+ applicants for entrepreneurship mentorship and pitch development
2nd Place - CACIA Startup Pitch Competition, 06/01/24, Presented a food tech startup idea, showcasing product-market fit and go-to-market strategy
CCNA 200-301 Training (Ongoing) - Cisco, Hands-on training in networking, security fundamentals, and routing protocols
Timeline
Freelance Digital Marketing Consultant
Freelance Digital Marketing Consultant
11.2023 - Current
Team Manager - Kitchen Operations
Popeyes Louisiana Kitchen
03.2022 - 10.2023
Customer Service & Self-Checkout Associate
Walmart Canada
07.2021 - 02.2022
Bachelor of Commerce (BCom) - Business Technology Management & Entrepreneurship
Telfer School of Management - University of Ottawa