Emmanuel Opoku-Nkansah
Lethbridge,AB
Summary
Seasoned Digital Marketing Strategist offering 8 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.
Overview
8
8
years of professional experience
5
5
Certification
Work History
Senior Digital Strategist
ReZultz Advertising
07.2023 - Current
- Established strong social media presence for clients by developing engaging content plans tailored to each platform''s unique audience.
- Enhanced online user experience by implementing creative digital marketing strategies and targeted content.
- Designed paid client ads for use on diverse social media platforms.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Optimized website performance with thorough analysis of user behavior, leading to increased traffic and conversions.
- Designed innovative social media campaigns, increasing brand visibility and customer engagement for multiple clients.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Drove $585,000 in revenue through new Meta and Google advertising innovations in 2023 for retainer clients.
- Boosted online engagement 97%.
Digital Marketing Manager
Continent Tours
03.2020 - 03.2024
- Increased customer engagement through social media.
- Reduced overall marketing costs by identifying areas of inefficiency and reallocating resources towards higher-impact initiatives.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Improved customer engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
- Analyzed competitor activity in marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Trained junior team members in best practices for digital marketing strategies, tactics, and tools to cultivate a high-performance team culture.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Marketing Lead
Plendify B2B Marketplace
12.2021 - 03.2023
- Created and managed social media campaigns to increase brand engagement.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Continually maintained and improved company's reputation and positive image in markets served.
- Boosted social media engagement through creation of tailored content and targeted marketing campaigns.
- Streamlined marketing processes to maximize results within budget constraints.
- Oversaw creation and distribution of promotional materials across various channels, ensuring consistent branding and messaging throughout all touch point.
- Analyzed web analytics data to identify opportunities for improving website performance and user experience.
- Optimized email campaigns to increase open and click-through rates.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Digital Marketing Executive
CITSYS LTD
02.2019 - 03.2020
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 48%.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that aligned with overall business objectives.
- Wrote and distributed press releases to increase brand visibility.
- Supported new client acquisition with superior strategy and world-class presentations.
- Developed successful email marketing campaigns for enhanced customer engagement and retention.
- Created and managed social media campaigns to increase brand engagement.
- Leveraged MailChimp and AWeber to implement email campaigns and monitor performance.
Social Media Strategist
Wineloya Digital
10.2017 - 02.2019
- Leveraged user-generated content when appropriate as part of ongoing effort to diversify sources of engaging material.
- Stayed current on emerging trends within realm of social media as well as industry developments by attending webinars, conferences, and networking events, applying newfound knowledge to enhance ongoing strategies.
- Developed and implemented tracking systems to measure results of posts and campaigns.
- Analyzed and reported social media and online marketing campaign results.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Increased customer engagement through social media.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Managed search engine marketing budgets and tracked campaign performance.
- Created content strategies for digital media.
- Researched and analyzed industry trends to inform search marketing strategies.
- Increased audience engagement with innovative content and consistent posting schedules.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
Education
Master of Science - Communications and International Marketing
Accra Business School
Tema, Ghana04.2024
Bachelor of Science - Information Technology
Ghana Communication Technology University
Accra, Ghana11.2016
Skills
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- SEO proficiency
- Email Marketing
- User Intent Profiling
- Promotional planning
- Market Research
- Content Strategy
- Keyword optimization
- Analytics and Data Analysis
- Web Development Basics (HTML, CSS, JAVAScript, PHP)
- Content Marketing
Languages
English
Native or Bilingual
Certification
- Foundations of Cybersecurity [Coursera, Sept 2023]
- Meta Certified Digital Marketing Associate [Meta, Sept 2022]
- Introduction to Search Engine Optimization [Cousera, Jan 2021]
- Product Masterclass: How to Build Digital Products [Teachable, April 2020]
- Digital Skill: Social Media [FutureLearn, March 2019]
- Online Marketing Fundamentals [Google, Feb 2018]
Timeline
Senior Digital Strategist
ReZultz Advertising
07.2023 - Current
Marketing Lead
Plendify B2B Marketplace
12.2021 - 03.2023
Digital Marketing Manager
Continent Tours
03.2020 - 03.2024
Digital Marketing Executive
CITSYS LTD
02.2019 - 03.2020
Social Media Strategist
Wineloya Digital
10.2017 - 02.2019
Master of Science - Communications and International Marketing
Accra Business School
Bachelor of Science - Information Technology
Ghana Communication Technology University
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimePart TimeContract WorkWork Location
On-SiteRemoteHybridImportant To Me
Work-life balanceCompany CultureCareer advancement401k matchPaid time offWork from home optionPersonal development programsTeam Building / Company RetreatsFlexible work hoursSimilar Profiles
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