Ena Raizada

As a Salesforce Business Consultant, I am responsible for effectively implementing scalable and sustainable Salesforce platform-based solutions that address various business needs, ultimately enhancing the highly rated patient care program offered by J&J - BioAdvance.

• Currently, I am working on the implementation and migration of Sales Cloud to Life Sciences Cloud, and optimizing CRM functionality.
• The system involved extensive customization of Sales Cloud and Service Cloud with CPQ, along with multiple system integrations, including, but not limited to, Talend, Einstein Analytics, Oracle DB, and various FTPS.
• Collaborate with stakeholders to gather and analyze business requirements, and translate them into Salesforce solutions.
• Design and implement a scalable and sustainable Salesforce architecture that meets the needs of various business units within the organization.
• Lead the development of functional specifications and technical documentation for Salesforce applications and integrations.
• Leverage Jira and Confluence to document requirements and user stories, ensuring complete collaboration from the entire team, while adhering to Agile methodologies and consistently participating in all ceremonies.
• Optimize Salesforce processes and workflows to improve user experience and operational efficiency.
• Provide strategic direction on Salesforce best practices, tools, and methodologies, to ensure successful project outcomes.
• Serve as the primary point of contact for Salesforce-related initiatives, and facilitate communication between technical teams and business stakeholders.
• Collaborate with business and IT partners to review their backlogs, strategizing, prioritizing, planning, and executing necessary projects, enhancements, and support requests within specified time and budget limits, while continuously aligning with the project roadmap.
• Successfully managed complex, multi-layered User Acceptance Testing (UAT) for a sensitive and high-visibility project, effectively coordinating diverse user groups to achieve consensus on direction, and resolve issues.
• Conduct training sessions and workshops to empower users with Salesforce capabilities and best practices.
• Stay current with Salesforce updates, features, and industry trends to continuously drive innovation within the organization.

As a Salesforce Consultant, I successfully led the rollout of Real Estate Secured Lending – Mortgage Digital Application using Agile methodology, leading to a timely and complete release.

• In addition, I effectively managed the MVP1 of Application Compliance for mortgage and HELOC products via Service Cloud and the internal legacy system CreditLink integration.
• Furthermore, successfully lead the rollout of MVP1 for transitioning from the legacy system – TD Leads – to Sales Cloud for Mobile Mortgage Specialists.
• Followed by the leading full rollout of the Enterprise Level Project for TD Leads' end-of-life project and full digital transformation to Sales Cloud, with integration with the TD Customer Information (BOR) System for Personal Banking, TD Wealth, and TD Business Banking.
• CARS – Credit Application Routing System was created on Salesforce Financial Service Cloud to directly route mortgage and HELOC applications to underwriters via skill-based routing.
• Work closely with internal and external stakeholders to develop solutions using Agile methodologies, and oversee the design, development, testing, and troubleshooting of applications.
• Led and participated in daily scrum meetings, sprint planning, sprint review, and sprint retrospective.
• Assisted the team with making appropriate commitments through story selection, sizing, and task definition, and participated proactively in developing and maintaining team standards, tools, and best practices, reducing development time by a sprint of two weeks.
• Disseminated information regarding tools, reports or metadata enhancements.
• Act as a subject matter expert (SME) for Salesforce Service Cloud, Sales Cloud, and Financial Service Cloud implementation and configuration.
• Utilize Jira and Confluence to capture requirements/user stories, and ensure full collaboration from all the team, while adhering to Agile practices and continuously following all the ceremonies.
• Consult business and IT partners on their backlogs to strategize, prioritize, plan, and implement needed projects, enhancements, and support requests within designated time and budget constraints while constantly aligning with the project roadmap.
• Create Salesforce.com and API Platform Documentation to build, implement and maintain processes, standards and existing requirements
• In addition, create and maintain detailed technical design in addition to implementation documentation and technical specifications for development & project teams
• Lead consistent and timely elaboration sessions to capture business requirements and deliver to Scrum team
• Develop and implement an UI Interface on top of SFDC using Apex programming, Visual force, SFDC configuration, Web services (SOAP/)
• Manage and resolve bug/defect resolutions for all SFDC and Legacy system integration
• Monitored project progress by tracking activity, resolving problems, publishing progress reports, and recommending actions.
• Effectively manage relationships with Business (client), team members, key stakeholders, functional managers, senior management, and IT partners through effective communication and information sharing, stakeholder assessments, and negotiations
• Successfully manage multi layered User Acceptance Testing (UAT) given the sensitive and high visibility nature of the project by managing various users to gain consensus and alignment on direction & issues
• Be a key member of the project team meetings, communicate concisely in technical and non-technical fashion with peers, technical architects, business analysts, project managers and key stakeholders

Successfully managed and implemented corporate-wide rollout of Sales Cloud and Marketing Cloud utilizing analytical skills, technical knowledge and management experience on time and within budget

• Lead the rollout of the corporate-wide Salesforce.com (Sales Cloud, Marketing Cloud Suite) by partnering with assigned business units and stakeholders.
• Responsible for setting up a center of excellence for Salesforce.com best practices, developing training curriculum, and delivering end-user training.
• Led and facilitated storyboard and story mapping sessions, as well as workshops, to elicit business requirements (functional and non-functional) to assess and document the client’s business problems and opportunities for Salesforce.com and Force.com platform capabilities in collaboration with business and technology groups.
• Analyzed business problems and defined the scope of activities required to address the issues, including requirement definition, process review, workflow process, impact assessment, and operational streamlining where appropriate.
• Coordinated work plans between the project manager and stakeholders using MS Project.
• Responsible for the creation and maintenance of detailed technical design, implementation documentation, and technical specifications for development and project teams.
• Consulted with business and IT partners on their backlogs to strategize, prioritize, plan, and implement needed projects, enhancements, and support requests within designated time and budget constraints.
• Performed GAP and risk analysis of the existing system, and evaluated the benefits of the new system.
• Guided, optimized, and managed the implementation of enhancements for Salesforce.com and business systems functions in a consistent manner to ensure continuity of service delivery.
• Managed the technical delivery of custom development, configurations, integration with Oracle/Siebel, and data migration elements of the Salesforce.com implementation by taking advantage of SOA architecture to integrate Salesforce CRM with Oracle EBS.
• Built user-driven custom functionality on the Lightning Platform using SOAP API, REST API, Apex, and Visualforce.
• Followed UML-based methods using Rational Rose to develop use cases and activity diagrams, and assisted developers in creating sequence diagrams and collaboration diagrams.
• Successfully managed multi-layered User Acceptance Testing (UAT), given the sensitive and high-visibility nature of the project, by managing various users to gain consensus and alignment on direction and issues.
• Created an interactive SFDC UI for the users, utilizing visual flows and Visualforce pages.
• Developed data visualization (charts, graphs, dashboards, etc.). For Field Sales via Analytics Cloud (Wave, Einstein Analytics) to provide dealer performance on market share and penetration.
• Prepared and delivered targeted systems training for business personnel.
• Organized and executed strategies for migrating and consolidating data.

Successfully led the delivery and implementation of the Salesforce.com Enhancement Project for multi-faceted LNC departments, Canada-wide.

• Responsible for facilitating working sessions (JAD/RAD, storyboarding) to elicit and document business and functional requirements for the Salesforce.com integration project with LNC legacy systems.
• Created a customized solution for Apttus CPQ for all segments (Small, Medium, and Large Business/Corp/Law offices) to optimize the sales process at LNC.
• Elicited, elaborated, and analyzed requirements through workshops, requirements verifications, and walkthroughs, as well as through one-on-one interviews.
• Identified and analyzed industry or geographic trends with business strategy implications.
• Lead JAD for the design, development, testing, and implementation of Salesforce.com across LOBs.
• Successfully migrated data from the LNC legacy system to Salesforce.com, utilizing SFDC migration tools.
• Implemented advanced formulas and workflow rules to enforce business processes.
• Developed user requirements and system requirements (including use cases, swim-lane activity diagrams, and class diagrams).
• Streamlined business requirements document (BRD), functional detail designs (FDDs), business process workflow, user acceptance test cases (UATs), and requirements traceability matrix using UML and Rational Tools.
• Developed plans for Issues Management, Change Management, Document Management, Relationship Management, as well as Quality Management.
• Responsible for cost, risk, and resource management.
• Recommends standard policies, procedures, and practices aimed at improving service delivery, cost-effectiveness, technology value, and overall client satisfaction.
• Developed and implemented using Apex programming, Visualforce, SFDC configuration, and web services (SOAP).
• Develop an approach utilizing Zachman's Framework that integrates their current project life cycle methodology and provides the foundational blueprints for future project development initiatives.
• Implemented an interdepartmental Data Governance team to ensure data validity, quality, and best practices for Salesforce.com are followed organization-wide.
• Provide status reports as per the LNC PMO on a biweekly basis, or as requested.

• Responsible for leading the development of business and system requirements gathering while translating business issues and challenges into solutions for implementing a web-based ERP solution for Sales, Marketing, and Operations.
• Spearheaded the integration of a comprehensive ERP solution to monitor sales projections and inventories.
• Perform an in-depth GAP analysis by reviewing current business data process flows and workflow documentation, and document new or revised business data process flows, procedures, use cases, and, where appropriate, the impact of the changes on the enterprise system.
• Elicited, elaborated, and analyzed requirements through workshops, requirements verifications, and walkthroughs, as well as through one-on-one interviews.
• Organized JAD sessions to enhance both design and testing phases.
• Created vision, scope, and use case documents; business process models, use case diagrams, activity diagrams, and state chart diagrams.
• Led stakeholder assessments to foster communications among clients, partners and functional managers.
• Created comprehensive plans for Issues Management, Change Management, Document Management, Relationship Management along with Quality Management.
• Managed entire project life cycle and deliverables.
• Enhanced system architecture by migrating legacy systems towards SOA with a centralized hub for critical services.
• Converted business challenges into actionable program solutions.

• Directed the reporting processes for forecast and fulfillment of top 5 National Accounts at Samsung Canada.
• Collaborated with business users to develop and revise Business Process Requirements (BPR).
• Managed Samsung KPIs and supported all facets of sales forecasting, analysis, and data integrity to optimize order processing and the revenue conversion cycle.
• Performed GAP analysis of business rules, business and system process flows, user administration, and requirements.
• Created detailed use cases, workflows, and screen mock-ups.
• Identified potential promotional opportunities in line with corporate goals and objectives, and worked closely with team members to execute.
• Liaised with HQ/NAHQ and distribution centers to manage the lead-time cycle for procurement.
• Enhanced supply chain processes by incorporating CPFR (Collaborative Planning, Forecasting, and Replenishment methodology) with major national and regional vendors.