Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
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EMRAN MOALIMISHAK

Ottawa

Summary

I’m a seasoned DTC marketer with a heavy focus on email & SMS—deeply focused on the customer journey from first impression to loyal, repeat buyer. I’ve driven over $40M in revenue for brands like Valabasas Denim, The Superior Shop, and Zahraa The Label, building full-funnel strategies that blend creative, lifecycle, and performance. I’ve led marketing teams, managed six-figure paid budgets, and launched GTM strategies for new product lines—including footwear. I know how to grow a brand from the inside out, and I’m fluent in the tools that matter—Klaviyo, Sendlane. Omnichannel, Alia, Attentive, Postscript, Wonderment, and more. I move fast, think cross-functionally, and build with both the customer and business in mind.

Overview

7
7
years of professional experience

Work History

DTC Lifestyle Marketing Specialist (Retention)

187Digital
01.2019 - 09.2025
  • Worked With Many Brands Such as Valabasas, All Star Elite, The Superior Shop, Akoo Clothing (TI), Zahraa The Label, 6THNBRHD, Orlii Jewelery and more
  • Driven over 50M in attributable revenue for email & SMS
  • Developed and executed full-funnel lifecycle strategies across Email and SMS to drive acquisition, retention, and LTV growth.
  • Built and segmented customer lists using behavioral, demographic, and transactional data to enable precise targeting and personalization.
  • Designed, implemented, and optimized automated flows such as Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, and Winback campaigns.
  • Owned post-purchase CX initiatives leveraging tools like Wonderment to enhance order communication, reduce WISMO tickets, and improve customer satisfaction.
  • Launched and managed loyalty programs and email/SMS integrations to increase repeat purchases and customer lifetime value.
  • Crafted high-performing campaign content, subject lines, and CTAs aligned with brand voice and audience segments.
  • Managed A/B testing for email and SMS (subject line, creative, send times, messaging tone) to maximize open, click, and conversion rates.
  • Maintained high deliverability through list hygiene, IP warming, and authentication protocols (SPF, DKIM, DMARC).
  • Built custom HTML and drag-and-drop templates tailored to brand design standards and responsive behavior.
  • Integrated ESPs with platforms like Shopify, WooCommerce, and BigCommerce for dynamic data syncing and personalized messaging.
  • Launched SMS campaigns and automations including Welcome, Abandoned Cart, Product Drops, Flash Sales, and Loyalty Reminders.
  • Grew SMS lists using TCPA/GDPR-compliant opt-in methods via pop-ups, keywords, landing pages, and integrations.
  • Orchestrated cross-channel marketing strategies by aligning email and SMS journeys to ensure cohesive messaging and timing.
  • Leveraged MMS content (GIFs, product images, videos) for increased engagement and conversion in SMS marketing.
  • Monitored campaign performance and platform analytics to drive continuous optimization (open rate, CTR, RPR, ROI).
  • Conducted channel audits, lifecycle analyses, and quarterly reporting to identify opportunities for growth and automation.
  • Ensured compliance with privacy laws and managed opt-out preferences and suppression logic across platforms.
  • Collaborated cross-functionally with design, brand, CX, and product teams to align messaging and customer experience.
  • ESP & SMS Platform Proficiency
  • Klaviyo: Advanced flows, predictive analytics, event-based segmentation, email + SMS orchestration.
  • Omnisend: Built omnichannel automations with email, SMS, push notifications; unified reporting.
  • Mailchimp: Managed campaigns, lists, and custom templates for DTC and B2B audiences.
  • Sendlane: Implemented behavior-based triggers, deep eCommerce integrations, and targeted flows.
  • Attentive: Scaled SMS programs, designed high-ROI campaigns, ensured compliance.
  • Postscript: Built revenue-driving SMS flows, optimized deliverability and conversion tracking.
  • Klaviyo SMS: Unified email and SMS strategy into one platform with shared segments and analytics.
  • Wonderment: Integrated post-purchase flows to proactively communicate order tracking and reduce support load.

Lifestyle Marketing Specalist

NYRVA US
03.2025 - 07.2025
  • Led end-to-end strategy and execution across email, SMS, and paid media channels to drive customer acquisition, retention, and lifetime value.
  • Built and managed high-converting lifecycle flows (Welcome Series, Abandoned Cart, Post-Purchase, Winback) using Klaviyo and Postscript.
  • Grew and segmented customer lists using behavioral and transactional data to enable personalized messaging across touchpoints.
  • Created and launched conversion-driven email & SMS campaigns, A/B tested subject lines, CTAs, and creative to continually improve performance.
  • Managed monthly campaign calendar and aligned launches with product drops, promos, and seasonal initiatives.
  • Partnered with creative, dev, and CX teams to ensure brand-aligned messaging across all owned channels.
  • Monitored KPIs across lifecycle (open rate, CTR, revenue per send, LTV, unsubscribe rate) and implemented optimizations based on performance data.
  • Supported GTM strategy for new product launches, aligning retention and acquisition efforts to maximize impact.
  • Helped implement post-purchase CX enhancements using Wonderment to improve tracking communications and reduce WISMO tickets.
  • Assisted in managing paid campaigns across Meta and Google, contributing to multi-channel growth and acquisition efforts.
  • Maintained high testing, deliverability, and compliance (TCPA/GDPR), ensuring scalable and sustainable channel growth.

Chief Marketing Officer

Valabasas Denim
05.2022 - 05.2025
  • Helped Scale Revenue From $4M a year to $30M+
  • Developed and executed comprehensive marketing strategies to enhance brand visibility across multiple channels.
  • Led cross-functional teams in planning and launching successful advertising campaigns, driving customer engagement.
  • Analyzed market trends and consumer insights to inform strategic decision-making and optimize marketing efforts.
  • Oversaw budget allocation for marketing initiatives, ensuring effective resource utilization and cost efficiency.
  • Mentored junior marketing staff, fostering professional development and enhancing team performance standards.
  • Led advertising campaigns for successful product launches, resulting in increased sales and market share.
  • Oversaw the creation of print materials such as brochures and direct mail pieces, driving leads and sales growth.
  • Developed campaigns, led design, and tracked results.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Utilized e-mail, social media, radio and TV to highlight products and services.
  • Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms.
  • Remote

Social Media Account Marketing Manager

Muncheese Pizza

Education

Carleton University
Ottawa, Ontario

Skills

  • Self motivation, Client relationship management, Relationship building, Decision-making, Problem-solving abilities, Attention to detail
  • Cross-channel marketing, CRM integration, Deliverability optimization, Email campaign management, Email strategy development, Email analytics
  • CRM integration
  • Remote office availability
  • Attention to detail
  • Creative thinking
  • Strong work ethic
  • Relationship building
  • Direct email marketing
  • Decision-making
  • Strategic planning
  • Product launches
  • Sales promotion
  • Analytical thinking
  • Merchandising strategies
  • Talent acquisition
  • Digital marketing
  • Business growth and marketing strategies
  • Growth strategies
  • Revenue growth

Websites

Languages

English
Native or Bilingual

Timeline

Lifestyle Marketing Specalist

NYRVA US
03.2025 - 07.2025

Chief Marketing Officer

Valabasas Denim
05.2022 - 05.2025

DTC Lifestyle Marketing Specialist (Retention)

187Digital
01.2019 - 09.2025

Social Media Account Marketing Manager

Muncheese Pizza

Carleton University

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EMRAN MOALIMISHAK