Summary
Overview
Work History
Skills
Timeline
Generic

Emran Moalimishak

Ottawa

Summary

Experienced with developing and executing email marketing campaigns that engage and convert. Utilizes data-driven insights to optimize campaign performance and improve ROI. Track record of leveraging segmentation and personalization to enhance customer experience.


Overview

5
5
years of professional experience

Work History

Email Marketing Specialist

Freelance
01.2020 - 05.2025
  • Developed targeted email campaigns to enhance customer engagement and drive conversions.
  • Analyzed campaign performance metrics to optimize content and improve open rates.
  • Collaborated with design teams to create visually appealing email templates aligned with brand guidelines.
  • Managed subscriber lists, ensuring compliance with GDPR and CAN-SPAM regulations.
  • Conducted A/B testing on subject lines and content for continuous improvement of email effectiveness.
  • Implemented automation strategies to streamline workflows and reduce manual tasks in email marketing processes.
  • Provided mentorship to junior marketers on best practices for email strategy and execution.
  • Led initiatives to integrate CRM tools for enhanced targeting and segmentation of email audiences.
  • Enhanced email campaign performance by strategizing and implementing A/B testing methods.
  • Increased open rates with engaging subject lines and personalized content tailored to target audiences.
  • Collaborated with sales teams to align email marketing efforts with overall business goals and drive lead generation.
  • Managed multiple email marketing projects simultaneously, ensuring timely completion and adherence to budget constraints.
  • Leveraged automation tools to streamline workflows, schedule campaigns, and maintain consistency in communication frequency across various platforms.
  • Boosted click-through rates by incorporating compelling calls-to-action and visually appealing designs in emails.
  • Optimized email delivery rates through analyzing data, identifying trends, and adjusting strategies accordingly.
  • Collaborated with creative teams to develop high-quality visuals for effective email promotions.
  • Identified opportunities for growth within existing customer base via tailored upsell/cross-sell campaigns designed to drive revenue increases.
  • Ensured compliance with CAN-SPAM regulations by implementing proper opt-in procedures and unsubscribe processes.
  • Stayed abreast of industry best practices for email design, content creation, audience segmentation, analytics reporting, among others.
  • Decreased churn rate within the subscriber base by designing re-engagement campaigns aimed at dormant recipients.
  • Maximized conversion rates by crafting persuasive landing pages aligned with email marketing campaigns.
  • Improved overall deliverability by maintaining clean subscriber lists and monitoring bounce rates closely.
  • Implemented segmentation strategies for targeted messaging based on customer demographics, preferences, and behavior patterns.
  • Developed comprehensive data-driven reports to track key performance indicators and inform future marketing decisions.
  • Nurtured new leads through the customer journey by creating engaging drip campaigns tailored to various stages of the sales funnel.
  • Conducted regular performance analysis of competitors'' email strategies to identify areas of differentiation or potential improvement opportunities for our brand''s campaigns.
  • Mitigated spam complaints by establishing strong sender reputation through consistent branding elements in emails as well as clear messaging about the value proposition offered.
  • Coordinated cross-functional teams to execute integrated marketing initiatives supporting company objectives.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
  • Established and managed relationships with external data providers and research vendors.
  • Created customized marketing materials to increase product awareness.
  • Tracked key performance indicators to measure success of campaigns.
  • Managed campaigns for various clients that consistently exceeded sales goals.

Director Of Marketing

Valabasas Denim
01.2024 - 01.2025
  • Developed and executed comprehensive marketing strategies to enhance brand visibility across multiple channels.
  • Led cross-functional teams in planning and launching successful advertising campaigns, driving customer engagement.
  • Analyzed market trends and consumer insights to inform strategic decision-making and optimize marketing efforts.
  • Oversaw budget allocation for marketing initiatives, ensuring effective resource utilization and cost efficiency.
  • Mentored junior marketing staff, fostering professional development and enhancing team performance standards.
  • Led advertising campaigns for successful product launches, resulting in increased sales and market share.
  • Oversaw the creation of print materials such as brochures and direct mail pieces, driving leads and sales growth.
  • Developed campaigns, led design, and tracked results.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Utilized e-mail, social media, radio and TV to highlight products and services.
  • Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms.

Skills

  • Self motivation
  • Client relationship management
  • Relationship building
  • Decision-making
  • Problem-solving abilities
  • Attention to detail
  • Cross-channel marketing
  • CRM integration
  • Deliverability optimization
  • Email campaign management
  • Email strategy development
  • Email analytics

Timeline

Director Of Marketing

Valabasas Denim
01.2024 - 01.2025

Email Marketing Specialist

Freelance
01.2020 - 05.2025

Similar Profiles

CREATE PROFILE
Emran Moalimishak